--- title: "AJ Bell: ISA & SIPP investing - Reviews, Revenue and Downloads in United Kingdom | Apple App Store" description: "Feel good investing. AJ Bell is the only investment provider Which? recommended eight years running (2019–2026). Invest with us, and you're joining 723,000+ customers and counting. They've rated us " --- # AJ Bell: ISA & SIPP investing — United Kingdom > Shares, funds, ETFs & pension ![AJ Bell App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/b0/10/1a/b0101aa1-f2da-bf62-e70d-cdbec0053764/AppIcon-0-0-1x_U007epad-0-1-0-85-220.png/434x0w.png) **Developer:** [AJ Bell](https://apptail.io/developer/aj-bell-tmR) (United Kingdom) **Category:** Finance **Rating:** 4.7/5 (23,258 ratings) **Price:** Free **Bundle ID:** com.apadmi.Sippdeal **Store:** Apple App Store **Country:** United Kingdom **Version:** 5.1.0 (released 2026-09-05) **Original Release:** 2013-01-11 **Languages:** English **App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id557882383) **AppTail Page:** [https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/united-kingdom](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/united-kingdom) ## AJ Bell Description Feel good investing. AJ Bell is the only investment provider Which? recommended eight years running (2019–2026). Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms. Your portfolio, always in your pocket The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps: • Manage your portfolio anytime, anywhere • Buy and sell shares, funds, ETFs and investment trusts in just a swipe • View UK live prices and keep an eye on market moves • Set up regular investments with as little as £25 monthly • Top up easily with a debit card, Direct Debit or bank transfer • Deal at best, or place limit and stop orders for more control A choice of low-cost accounts On our app, you can easily open an account that suits your investment goals: • Stocks and shares ISA – tax-efficient investing, with anytime withdrawals • Lifetime ISA – get a government bonus towards your first home or later life • Self-invested personal pension (SIPP) – take control of your pension, with tax relief • Dealing account – invest without limits Help if you need it You'll get all the tools you need to manage your investments with confidence. And if you need a helping hand, try our: • AJ Bell Managed funds, which let you leave all the hard work to our experts • AJ Bell Favourite funds, our shortlist of investments to make choosing easier • Shares Magazine news and views, to help you keep up with the markets Safe, secure investing We think investing should feel good – and that starts with feeling safe. With the AJ Bell app, you can feel assured by: • Strong industry-standard 256-bit encryption, to keep your data safe • Use Touch or Face ID for fast, secure access • Or sign in with your existing AJ Bell details Support you can rely on Our UK based support team is here whenever you need us. Reach us through in-app chat, at ajbell.co.uk, or by calling 0345 54 32 600. Important information Investing is an opportunity to grow your money, and has typically outperformed cash savings over the long term. However, it involves risk as well as reward, and the value of your investments can go down as well as up. You may get back less than you invest. Tax benefits depend on your individual circumstances, and tax rules may change in future. Any information we provide is to help with your research, and isn't financial advice. If you’re unsure if an investment's right for you, it's best to seek financial advice. AJ Bell is authorised and regulated by the Financial Conduct Authority. ## AJ Bell Screenshots - [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/9d/7a/25/9d7a25a6-fbef-4fde-b257-2458a652f223/Trusted_by_600_U002c000_customers.png/1284x2778.png) - [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/de/72/4b/de724b06-5e0d-dd79-50dc-5bac9b0c9977/Low-cost_U2028investing.png/1284x2778.png) - [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/8a/b5/98/8ab598ab-533d-21c6-519c-6608a0c3e3c8/Funds_managed_by_our_experts.png/1284x2778.png) - [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/48/fe/5b/48fe5bc2-080c-1c39-4457-400acb802dca/Choose_an_account_that_U2019s_right_for_you.png/1284x2778.png) - [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/f4/2c/4e/f42c4e96-a8ed-1d16-ee33-4b7760257a8f/Read_insights_from_market_experts.png/1284x2778.png) - [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/d7/45/86/d7458629-868c-59bd-cb21-35066b4b63d8/Save_for_your_first_home_with_our_LISA.png/1284x2778.png) - [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/f6/20/58/f62058ab-c609-cddc-0a10-c48c5d5de261/Plan_for_your_retirement_with__our_pensions.png/1284x2778.png) - [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/b3/b6/0e/b3b60ef8-e175-bc6d-8389-a07514b95abd/Invest_with_our_award-winning_Stocks__U0026_shares_ISA.png/1284x2778.png) - [Screenshot 9](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/ad/65/70/ad6570c8-e6ac-1672-2b8a-97ee218e40ee/Trade_on_the_go_with_our_investment_app.png/1284x2778.png) - [Screenshot 10](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/22/14/f8/2214f891-f848-06b2-81c3-f53250223365/Get_more__U2028from_your_U2028money.png/1284x2778.png) ## AJ Bell Rating Breakdown in United Kingdom - 5 stars: 19,345 (83%) - 4 stars: 2,635 (11%) - 3 stars: 650 (3%) - 2 stars: 191 (1%) - 1 stars: 437 (2%) ## AJ Bell Reviews in United Kingdom ### *---- "Misleading Re-branding comms" Misleading comms material around the re-brand. The videos and pictures showed a UI re-brand with improved graphics/analysis, but there were no visible changes to the app. Changing font type doesn’t make life easier for customers or keep loyalty to the company when there are better, more user friendly options out there. Please provide us with a timeline for when these UI updates, as demonstrated in the comms material, will be applied to the app. -- GreenFlyingSheep, 2026-09-09 ### ****- "Paul" Tried them all, it must be a difficult business, juggling peoples needs in this world of personal finance. Many people have great expectations, I did, and found AJ Bell try the hardest, and do their best. -- Shearwata, 2026-09-09 ### *---- "Horrendously out dated" Worst financial services app. Everything operates as if its 1970’s -- mv1982456, 2026-09-08 ### ***** "Top SIPP" Good SIPP and recent app improvements have made it better. -- AllyFraser, 2026-09-07 ### ***** "Makes saving for my pension easier" Since I got the app to save into my pension, not only am I in control of my savings, I feel more motivated and inclined to save more as it’s so simple and easy! Wish I had started with AJ Bell sooner. -- Veeeepeeerrr, 2026-09-07 ### *---- "Impossible to trade" The app seems to be a read-only view into your account as, for me, there is no facility to place an order. I can trade via the website so seems to simply be something which the app doesn’t support. -- Houdi84, 2026-09-07 ### ***** "Service" Great service, easy to use app. -- Jh2230, 2026-09-07 ### *---- "Can’t login on an IPhone 15+" Rubbish app on iPhone 15+ yet AJ Bell charging for its service. -- rtjojo, 2026-09-06 ### ***** "Good value platform" Pleased with my decision to use AJ Bell for my investments -- Charles from England, 2026-09-06 ### **--- "Waste of time" Well that’s a disappointing ‘’rebrand and uplift’’. A logo change is about as far as you went. The app and website UX/UI is still ancient. The mobile app is a disgrace really. How in 2026 do you not have any decent user interface or graphs to show performance? How long did you spend on this ‘’rebrand’’ and ‘’improvements to app and website’’ Whatever it was, it wasn’t long enough. What have you actually done? It looks almost exactly the same -- jordw97, 2026-09-06 ### ***** "I like" I like app -- anythingsjfv, 2026-09-05 ### ****- "Portfolio graph needed. Why not in newest version?" They need to add a visual graph of your total portfolio over time. Now you just have today‘s snapshot. The video of the newly introduced design by AJ Bell even suggested it would be added but it‘s nowhere. -- Soulfly10, 2026-09-05 ### **--- "“New app”" They have been talking about this “new” app for weeks when get to the day…zero change. Same old busy, ugly app, hard to navigate. Please have a look on the t212 app and learn something from it. Their app is a 10, your app is a 4. The only reason i use it is because of the LISA, otherwise i would dump you like i have done to other apps like your. -- Digouk84, 2026-09-05 ### ***-- "Great but data could be better" Would love to have the ability to get earnings and losses data over varied timelines -- Big_bug_boy, 2026-09-02 ### ***** "A J BELL SIPP" The best thing I’ve ever done going with AJ Bell my pensions seemed like they were asleep before moving them. I was very nervous I had never done anything like this before, but found AJ Bell to be very helpful and my pensions are doing very well now very happy well done to all at A J Bell…. -- Gremlin4pm, 2026-09-02 ### ***** "Ian" Very good -- Ian Jamie, 2026-09-01 ### *---- "Stay away" Regularly keep getting error messages that can't buy or sell shares. You have to phone up and you never get a good price -- Jimbobbybobby, 2026-08-28 ### ***** "Effectivement & efficient" Clear helpful App making trading on the Phone clear and straightforward. -- Parabolics, 2026-08-27 ### ***** "Excellent and efficient" Very good -- Scampion12, 2026-08-25 ### ***-- "Generally ok" I transferred money into my ISA “instantly“. Over an hour later it still hadn’t arrived and I missed my price. -- kunming, 2026-08-20 [View all AJ Bell reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews) ## AJ Bell Store Rankings | Chart | Country | Category | Rank | |-------|---------|----------|------| | Top Free | United Kingdom | Finance | #135 | ## AJ Bell Discovered Keywords - m and s app - invest in stocks - share - shares trading - shares - shares investment - buy stocks - stocks and shares uk - buy shares - investment app ## Apps Similar to AJ Bell - [interactive investor (ii)](https://apptail.io/app/interactive-investor-ii-unb/united-kingdom) - [Standard Life](https://apptail.io/app/standard-life-EQb/united-kingdom) - [J.P. 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[Germany](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/germany) - [Spain](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/spain) - [Hong Kong SAR China](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/hong-kong) - [United Arab Emirates](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/united-arab-emirates) - [France](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/france) - [Singapore](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/singapore) - [Canada](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/canada) - [Switzerland](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/switzerland) - [Netherlands](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/netherlands) - [South Africa](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/south-africa) - [India](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/india) - [Portugal](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/portugal) - [Italy](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/italy) - [New Zealand](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/new-zealand) - [Austria](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/austria) - [Sweden](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/sweden) - [Cyprus](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/cyprus) - [Thailand](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/thailand) - [Belgium](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/belgium) - [Japan](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/japan) - [Norway](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/norway) - [Saudi Arabia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/saudi-arabia) - [Malaysia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/malaysia) - [Hungary](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/hungary) - [Greece](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/greece) - [Taiwan](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/taiwan) - [Slovakia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/slovakia) - [Israel](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/israel) - [Egypt](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/egypt) - [Poland](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/poland) - [Philippines](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/philippines) - [Finland](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/finland) - [Romania](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/romania) - [Denmark](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/denmark) - [Malta](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/malta) - [Mali](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/mali) - [Latvia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/latvia) - [Lithuania](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/lithuania) - [Chile](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/chile) - [Kuwait](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/kuwait) - [Armenia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/armenia) - [Argentina](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/argentina) - [Azerbaijan](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/azerbaijan) - [Brunei](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/brunei) - [Brazil](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/brazil) - [Belarus](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/belarus) - [Colombia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/colombia) - [Czechia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/czechia) - [Dominican Republic](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/dominican-republic) - [Algeria](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/algeria) - [Ecuador](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/ecuador) - [Ghana](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/ghana) - [Croatia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/croatia) - [Indonesia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/indonesia) - [South Korea](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/south-korea) - [Kazakhstan](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/kazakhstan) - [Lebanon](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/lebanon) - [Madagascar](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/madagascar) - [Mexico](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/mexico) - [Nigeria](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/nigeria) - [Nepal](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/nepal) - [Oman](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/oman) - [Peru](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/peru) - [Pakistan](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/pakistan) - [Russia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/russia) - [Senegal](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/senegal) - [Türkiye](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/turkey) - [Ukraine](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/ukraine) - [Uzbekistan](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/uzbekistan) - [British Virgin Islands](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/british-virgin-islands) - [Vietnam](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/vietnam) - [Slovenia](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/slovenia) - [Mauritius](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/mauritius) - [Guyana](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/guyana) - [Luxembourg](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/luxembourg) - [Barbados](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/barbados) - [Cayman Islands](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/cayman-islands) - [Bermuda](https://apptail.io/app/aj-bell-isa-sipp-investing-kIc/bermuda) --- ## About AppTail [AppTail](https://apptail.io) is a mobile app intelligence platform providing app analytics, ASO (App Store Optimization) tools, keyword tracking, competitor analysis, revenue estimates, and review monitoring for iOS App Store apps. Track your app's performance, discover ranking keywords, monitor competitors, and analyze market trends. - [Search Apps](https://apptail.io) - [Top Charts](https://apptail.io/top-iphone-apps) - [Sign Up for Full Access](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=footer) *Data provided by [AppTail](https://apptail.io) - Mobile App Intelligence Platform*