--- title: "AJ Bell: ISAs & Pensions - Reviews, Revenue and Downloads in United Kingdom | Apple App Store" description: "One of the UK’s largest and most trusted investment platforms, with over 600,000 customers and proudly listed on the FTSE 250. The only investment provider to be Which? Recommended for eight years run" --- # AJ Bell: ISAs & Pensions — United Kingdom > Invest in shares, funds & ETFs ![AJ Bell App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/56/ee/24/56ee2479-457f-ea9f-1e61-a03a2f279e6a/AppIcon-0-0-1x_U007emarketing-0-8-0-85-220.png/434x0w.png) **Developer:** [AJ Bell](https://apptail.io/developer/aj-bell-tmR) (United Kingdom) **Category:** Finance **Rating:** 4.7/5 (20,322 ratings) **Price:** Free **Bundle ID:** com.apadmi.Sippdeal **Store:** Apple App Store **Country:** United Kingdom **Version:** 5.0.104 (released 2026-06-11) **Original Release:** 2016-04-25 **Languages:** English **App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id557882383) **AppTail Page:** [https://apptail.io/app/aj-bell-isas-pensions-kIc/united-kingdom](https://apptail.io/app/aj-bell-isas-pensions-kIc/united-kingdom) ## AJ Bell Description One of the UK’s largest and most trusted investment platforms, with over 600,000 customers and proudly listed on the FTSE 250. The only investment provider to be Which? Recommended for eight years running (2019–2026). The AJ Bell app makes mobile investing feel good. Investors can manage their investments and enjoy safe, secure investing on the go or at home. Open or manage your Stocks and Shares ISA, Lifetime ISA, SIPP or dealing account, buy and sell a wide range of investments, and stay on top of your portfolio 24/7. A platform built for long-term investing • Buy and sell shares, funds, ETFs and investment trusts. • Low charges to make sure we can help you make your money work even harder • View UK live prices • Manage and monitor your portfolio and investments on-the-go • Set up regular investments to grow your portfolio over time. • Choose AJ Bell managed funds – our own range of low effort, hands-off investment funds, managed by our award-winning investment team • Deal at best, or place limit and stop orders. Manage tax-efficient accounts Open or manage a Stocks and Shares ISA, Lifetime ISA, Self-invested personal pension (SIPP). Top up your account quickly using a debit card, direct debit or bank transfer. Stay informed • Read market news and the latest content from Shares Magazine written by our in-house experts. • View your cash statement and full transaction history. • Keep track of active orders and market movements. Simple, secure login Enable Face ID or fingerprint recognition for quick access, or use your existing AJ Bell log in. Your data is protected with strong industry-standard 256-encryption to keep your information secure. For help, our UK‑based support team are on hand whenever you need them. Rated Excellent on Trustpilot, you can reach us at ajbell.co.uk, through our in‑app chat, or by calling 0345 54 32 600. Important information Investing is an opportunity to grow your money, typically outperforming cash savings over the long term. However, investing comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research and isn't financial advice. AJ Bell is authorised and regulated by the Financial Conduct Authority. ## AJ Bell Screenshots - [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/9c/73/26/9c732668-dd05-d891-6823-3cc957e27d00/91141ffc-c874-4f11-82ab-454d2b3cdb55_AJB_Iphone_Easy_Account_1284x2778_@72x.png/1284x2778.png) - [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource122/v4/40/b5/52/40b552ab-c551-5224-2b8b-fb6b3a2f5ef8/e39fa71d-600c-4fd0-97fd-d1c30b8b4025_AJB_Iphone_Swipe_to_Deal_1284x2778_@72x.png/1284x2778.png) - [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/93/04/72/930472f6-5c59-7676-c14a-63f67b502b7f/57bf3a08-9b0a-4366-a0e0-58fa7b77512c_AJB_Iphone_Add_Money_1284x2778@72x.png/1284x2778.png) - [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource122/v4/5e/2e/20/5e2e2020-38d2-91df-75a4-feb3ca795b47/5334184c-1535-42ee-892e-2398e010d420_AJB_Iphone_View_your_portfolio_1284x2778@72x.png/1284x2778.png) - [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/9d/cc/3c/9dcc3c8b-9379-000d-04ab-d426ac32e52f/db8aea16-e761-4fe9-990b-c3e9921aa478_AJB_Iphone_News_1284x2778__@72x.png/1284x2778.png) - [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource122/v4/2f/29/29/2f2929d3-99be-6670-8e8d-edeb581b646b/6ee323e5-d423-4cf6-81d5-ff20361d3e20_AJB_Iphone_Bio_metric_1284x2778_@72x.png/1284x2778.png) ## AJ Bell Rating Breakdown in United Kingdom - 5 stars: 16,846 (83%) - 4 stars: 2,363 (12%) - 3 stars: 580 (3%) - 2 stars: 165 (1%) - 1 stars: 368 (2%) ## AJ Bell Reviews in United Kingdom ### *---- "Test account" Clunky -- Nick with MacBook, 2025-01-04 ### *---- "Constant login loop" Been happening for a year. You have to reinstall the app everytime. I have reached out to the help team - they just tell you to reinstall the app. There is no actual fix. -- ndjksndkdjkas, 2024-12-31 ### ****- "Really great! Dark mode please" ISA and SIPP user. Love ease of use, faceID, easy funding and great selection of funds, stocks etc 8/10. In terms of feature suggestions for future versions: I’d really love to be able to specifically choose the timeframe (day, month, all time) for the percent and price change figures shown on each investment - as the timeframe shown is abit ambiguous at the moment. Also would love an automatic dark/light mode which aligns with phone OS. Anyway fantastic app. 👍 -- Fortune057, 2024-12-30 ### *---- "Broken log in (still)" Open app, FaceID pops up, a dialog box pops up saying it wants to use AJBell to log in, disappears, and goes back to log in again. Other reviews mention this as far back as July. Ridiculous that it’s been broken this long. Update (December 2024): sign in still broken. -- twptwptwp, 2024-12-23 ### *---- "Awful Customer Service" Very slow to deliver service plus overcharges. Very sorry I ever had dealings with AJBell -- BMDuffy, 2024-12-19 ### *---- "FaceID fails" Loads of reviews talking about FaceID login loop. Claims that it’s fixed but it isn’t working on latest app version -- Ollie.Zelden., 2024-12-12 ### ***-- "Direct Debit" 1. Can we have a choice of Direct Debit dates. 2. Dividend re-investment for gilt coupons. -- PiMan66684, 2024-12-06 ### **--- "App good, Widget doesn’t work" The app is good but the widget which should allow a quick glance at the total value of your funds always says “error” until you manually login again. -- Jo09898, 2024-12-03 ### *---- "Can’t login" Stuck in a login cycle, does face check, returns to login screen. Pointless currently. -- SEP06157, 2024-11-30 ### *---- "App has stopped working" App stuck in a login cycle. Are these bug fixes and enhancements you mention in your releases actually tested throughly using the SRE standards? This is an investing platform which allows and facilitates the trading of hundreds of thousands of pounds daily. Your App “going down unplanned or stuck in a login cycle” as a result of minimal or inadequate software testing could potentially cost huge loses for your customer base. -- JoeSmithTif, 2024-11-25 ### ***** "EUR ENG" Best broker for me. -- LV10AUR, 2024-11-21 ### *---- "It hasn’t worked since I got it" It hasn’t worked since I got it -- ttt0000, 2024-11-20 ### ***-- "Why is data delayed by 15 mins" No need for data to be delayed by 15 mins (as far as I can see). Please get with the program. -- Tjhooob, 2024-11-12 ### *---- "Cannot login!" Face ID shows but login fails -- Sandman3985, 2024-10-26 ### ***** "Davidtrevork" Brilliant service -- Fisherman 66, 2024-10-25 ### *---- "Can’t log in" Face ID keeps popping up and then going back to log in page -- Asyado, 2024-10-20 ### *---- "App crashes" Everytime I try to login, the app crashes. It has been uninstalled and reinstalled with the same consistent issue. -- Daniel Chand, 2024-10-19 ### ****- "Excellent app but missing dark mode" Missing Dark Mode. White background is too harsh on the eyes -- banff trekker, 2024-10-17 ### *---- "Log in issues" Have had app login issue for the last few months, which makes the app unusable. Constantly in a cycle of Face ID, then login screen, then back to Face ID, then back to login screen. No issues logging in to the website -- Rob..47, 2024-10-16 ### ***** "Absolutely love it" Easy to use in complicated subject 😉. Thank you -- NATO777, 2024-10-10 [View all AJ Bell reviews and detailed analytics on AppTail](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=reviews) ## AJ Bell Store Rankings | Chart | Country | Category | Rank | |-------|---------|----------|------| | Top Free | United Kingdom | Finance | #111 | ## AJ Bell Discovered Keywords - the bell pro - aj bell - asset mobile - great run ## Apps Similar to AJ Bell - [interactive investor (ii)](https://apptail.io/app/interactive-investor-ii-unb/united-kingdom) - [Standard Life](https://apptail.io/app/standard-life-EQb/united-kingdom) - [J.P. 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