---
title: "Bose - Reviews, Revenue and Downloads in New Zealand | Apple App Store"
description: "The Bose app lets you easily control all your Bose products in one place. Bose app (formerly Bose Music app) compatible speakers, soundbars, amplifiers, headphones, earbuds, OpenAudio products, and po"
---

# Bose — New Zealand
> Total control of your music.

![Bose App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/9f/d6/75/9fd67587-4891-2412-57a0-00354152d83a/ProdRelease-0-0-1x_U007epad-0-1-0-0-85-220.png/434x0w.png)

**Developer:** [Bose](https://apptail.io/developer/bose-RGab) (United States)
**Category:** Music
**Rating:** 4.8/5 (2,471 ratings)
**Price:** Free
**Bundle ID:** com.bose.bosemusic
**Store:** Apple App Store
**Country:** New Zealand
**Version:** 12.1.7 (released 2026-02-03)
**Original Release:** 2018-09-22
**Languages:** Spanish, German, Czech, Chinese, Korean, Danish, Slovenian, Finnish, French, Greek (modern), Hungarian, English, Italian, Japanese, Dutch, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Swedish, Thai, Turkish

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/nz/app/app/id1364986984)
**AppTail Page:** [https://apptail.io/app/bose-Axo/new-zealand](https://apptail.io/app/bose-Axo/new-zealand)

## Bose Description
The Bose app lets you easily control all your Bose products in one place. Bose app (formerly Bose Music app) compatible speakers, soundbars, amplifiers, headphones, earbuds, OpenAudio products, and portable PA systems are designed to work together seamlessly to enhance your listening experience.

GET THE MOST OUT OF YOUR HEADPHONES AND EARBUDS

Personalize your environment with controllable noise cancellation on our QuietComfort products. With Modes on QuietComfort products, you decide how much of the world to let in. Choose Quiet Mode for full noise cancelling, or Aware Mode to hear your surroundings and your music at the same time. Select products offer Aware Mode with ActiveSense technology, which brings the sounds around you down to a more comfortable level. The result is hearing everything you need to, but at a much more pleasant and balanced volume. 

All the QuietComfort and OpenAudio features, like Immersive Audio from the Ultra line, are made readily available for you. Fully customize your experience by balancing the EQ settings, picking your on-product shortcuts, and more all within the app.

EASY SETUP AND TOTAL CONTROL 

Easily set up your products and get right to listening. Play the same content throughout your home or listen to different content in different areas—it’s up to you. The Bose app lets you control all your Bose products from any room.

ONE-TOUCH ACCESS 

One touch and your home is filled with the music you love most. The Bose app makes it easy to set your favorite playlists or stations as presets. Then you can access them effortlessly on your app, the buttons on your speaker, or soundbar remote.

SPEED TO MUSIC

It’s faster than ever to browse and play the music you love from Spotify®, Pandora®, Amazon Music, SiriusXM, iHeartRadio™, TuneIn and more, all within the Bose app. All your favorite music in one place.

ActiveSense, Bose, the B logo, and QuietComfort are trademarks of Bose Corporation.


Spotify is a registered trademark of Spotify AB.


TuneIn is a registered trademark of TuneIn, Inc.


Google is a trademark of Google LLC.


Amazon, Amazon Music, Alexa and all related logos are trademarks of Amazon, Inc. or its affiliates.


Wi-Fi® is a registered trademark of Wi-Fi Alliance®.


Pandora, the Pandora logo and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. used with permission.


iHeartRadio is a registered trademark of iHeartMedia, Inc.


SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. and its subsidiaries. All rights reserved.


Privacy Policy




California Privacy Notice of Collection



## Bose Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/c4/4c/72/c44c7229-3bde-d077-d850-335c4bc215e6/6.5_device-img-1@3x.png/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/51/07/49/510749c2-5f71-0dcf-7a28-3114de07039f/6.5_device-img-2@3x.png/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/5a/5c/df/5a5cdf7a-12d6-5d57-0e31-965168c34a66/6.5_device-img-3@3x.png/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/ac/1f/0d/ac1f0df7-f5f3-6a5f-081b-2c952e9bfc96/6.5_device-img-4@3x.png/1242x2688.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/8e/7c/54/8e7c54e7-9081-4fd8-50e6-2dd1a58cc6bf/6.5_device-img-5@3x.png/1242x2688.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/29/73/93/29739360-abd2-57e6-dd9f-7a2922c223df/6.5_device-img-6@3x.png/1242x2688.png)

## Bose Rating Breakdown in New Zealand
- 5 stars: 2,123 (86%)
- 4 stars: 261 (11%)
- 3 stars: 38 (2%)
- 2 stars: 9 (0%)
- 1 stars: 40 (2%)

## Bose Reviews in New Zealand

### ****- "Really good and simple to use"
Would be good to get an advanced Equaliser option
-- Fghhhtdfvuydv, 2025-08-25

### ***** "Ultra"
Ultra’s are amazing
-- brixton41, 2025-06-17

### ***** "Awesome"
This is by far the best portable speaker I’ve owned.
-- Donelloso, 2025-03-14

### *---- "Older speakers not working"
How come you build this new app but don’t make it compatible with older speakers from the SoundTouch generation. Currently have 6 perfectly working SoundTouch speakers and a new USELESS Bose Smart Ultra Soundbar which can’t play simultaneously with my other speakers. Fix this issue please.
-- Hejsa12, 2025-02-21

### *---- "Garbage"
I have a Bose 900 Soundbar paired with the 700 subwoofer. I also have the Bose portable smart speaker. I have had endless connectivity problems, the group function seldom works. I have had many conversations with Bose support but still the problems persist. The speakers often won’t show in the app, sometimes I have to unplug and force updates on both devices to be able to use them. This should be an easy seamless user experience, but is far from it. Very disappointing and frustrating.
-- nz sam, 2025-01-31

### *---- "Update ruined it."
The app is now pretty much useless. Always sync issue with music services. I have to log on and off every time to get it to work.
-- Honest pie, 2024-12-08

### *---- "fails handoff btw mac & iphone"
disgusted that apple and bose sell expensive devices and fail basic handoff. bose support in NZ useless. app support non existent. KNOWN issues sbe transparent - fails handoff, continuity if any of bose devices connected to mac. when trying to connect using iphone. bose/spoke handle this use case AUTOMATICALLY. such a tedious thing going over to mac .. disconnect.. jump back in bed and connect to iphone. ridiculously un-elegant
-- xxcvn, 2024-11-27

### *---- "Makes connecting more difficult"
I wish the Bose products would just connect directly to devices without needing this app.
The app help buttons just take you to your product’s sales page as if you want to buy another one of the same thing and provide no help at all.
-- Appleuser63846, 2024-11-08

### *---- "Bose 700 Soundbar product registration fail"
My Bose 700 Soundbar has stopped interacting with the App since the last update. I have reset the unit, deleted and reinstalled the app with little success. 
Unfortunately, the app fails when it gets to the registration phase of the process even though it is confirmed to be connected to the WiFi.
We now have a very expensive ornament on a tv cabinet.
Disappointing.
-- Slapping Stan, 2024-10-26

### *---- "Waste"
Did absolutely nothing. I connected and it just left me on the same page. Nothing else 🤦‍♂️
-- Ring onions, 2024-08-29

### *---- "App is super buggy"
Trying to do anything on this app is almost impossible I can’t control any of my devices using the app because when I select the device it takes me to a loading screen that it sits on for what feels like forever just to say that is was unable to load the page, super buggy app which is a shame as the devices are very high quality hopefully the issue can be resolved soon!
-- tik tok @seftonheavey, 2024-08-05

### *---- "Device not supported"
SoundLink Mini not supported. Doesn’t provide any guidance on how to handle unsupported devices. No use to me so deleted.
-- Tony Fx, 2024-07-17

### ****- "Auto off for power not selecting ‘never’"
Auto off function will not select ‘never’. Not great for flights when you want some ANC! Please fix this bug
-- Power setting, 2024-07-13

### ***** "Sweet"
Nice noise cancelling
-- 28mario, 2024-07-12

### *---- "Absolutely terrible"
Horrible app. Connected to my phone. Tried connecting to another device and now won’t connect to anything. The help is convoluted and confusing. Returned earbuds. 
Bad app. Really bad.
-- heyitsTimo, 2024-06-17

### ***** "Bose App Controls"
The app is brilliant. I bought the QuietComfort Ultras and the app is super easy to use and setup the headphones as well as control the eq and the sound system
-- rqvster, 2024-05-27

### ***** "Useful App"
Keeping it simple to use it’s important for elderly people like me.
-- naim666, 2024-05-04

### ***-- "Annoying login requirement"
The app is good. But when it decides to log you out and you have to login again to mute the speaker next to you, then it is no longer useful as a remote.
-- Rob-dh, 2024-03-23

### **--- "Google Assistant"
They removed google assistant on my Bose Smart 300
No longer an option to set up Google. 
Only Alexa. Piece of garbage, Brought it for my google home.
-- Its_Ye_Boi_Yolo12, 2024-02-07

### ***** "Good app, Screen just needs to rotate for i-pad??"
Good App, wish the screen would rotate when I’m using it on my i-pad. Also wish i was able to save customised equaliser presets like you can on u.e app?? Thanks
-- This Mean As, 2023-12-01

[View all Bose reviews and detailed analytics on AppTail](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=reviews)


## Bose Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Free | Australia | Music | #6 |
| Top Free | Norway | Music | #10 |
| Top Free | Sweden | Music | #13 |
| Top Free | New Zealand | Music | #14 |
| Top Free | United States | Music | #14 |
| Top Free | Austria | Music | #15 |
| Top Free | Hong Kong SAR China | Music | #15 |
| Top Free | South Korea | Music | #15 |
| Top Free | Canada | Music | #17 |
| Top Free | France | Music | #20 |
| Top Free | Taiwan | Music | #20 |
| Top Free | Germany | Music | #21 |
| Top Free | Singapore | Music | #22 |
| Top Free | Denmark | Music | #23 |
| Top Free | Belgium | Music | #24 |
| Top Free | Japan | Music | #25 |
| Top Free | United Kingdom | Music | #25 |
| Top Free | Switzerland | Music | #27 |
| Top Free | Mexico | Music | #28 |
| Top Free | Ireland | Music | #29 |
| Top Free | Netherlands | Music | #33 |
| Top Free | India | Music | #35 |
| Top Free | Vietnam | Music | #37 |
| Top Free | Finland | Music | #39 |
| Top Free | United Arab Emirates | Music | #40 |
| Top Free | Chile | Music | #42 |
| Top Free | Peru | Music | #42 |
| Top Free | Kuwait | Music | #45 |
| Top Free | Israel | Music | #50 |
| Top Free | Thailand | Music | #53 |
| Top Free | Italy | Music | #53 |
| Top Free | Poland | Music | #55 |
| Top Free | Portugal | Music | #58 |
| Top Free | Indonesia | Music | #59 |
| Top Free | Spain | Music | #59 |
| Top Free | South Africa | Music | #63 |
| Top Free | Philippines | Music | #65 |
| Top Free | Romania | Music | #66 |
| Top Free | Hungary | Music | #68 |
| Top Free | Ecuador | Music | #70 |
| Top Free | Greece | Music | #91 |
| Top Free | Czechia | Music | #92 |
| Top Free | Saudi Arabia | Music | #93 |
| Top Free | Malaysia | Music | #115 |
| Top Free | Argentina | Music | #118 |
| Top Free | Dominican Republic | Music | #119 |
| Top Free | Azerbaijan | Music | #121 |
| Top Free | Pakistan | Music | #131 |
| Top Free | Lebanon | Music | #136 |
| Top Free | Kazakhstan | Music | #140 |
| Top Free | Russia | Music | #143 |
| Top Free | Egypt | Music | #144 |
| Top Free | Türkiye | Music | #146 |
| Top Free | Brazil | Music | #174 |
| Top Free | Nigeria | Music | #183 |
| Top Free | Belarus | Music | #223 |
| Top Free | Algeria | Music | #326 |
| Top Free | Australia | Overall | #368 |
| Top Free | New Zealand | Overall | #438 |
| Top Free | United States | Overall | #456 |

## Bose Discovered Keywords
- bose music
- bose music app
- bose
- bose soundtouch
- sound touch
- bose connect
- bluesound
- speaker pro
- enabled
- econtrol

## Apps Similar to Bose
- [Sonos S1 Controller](https://apptail.io/app/sonos-s1-controller-Ec/new-zealand)
- [Fusion Audio](https://apptail.io/app/fusion-audio-vlc/new-zealand)
- [BluOS Controller](https://apptail.io/app/bluos-controller-jNc/new-zealand)
- [HEOS](https://apptail.io/app/heos-mLe/new-zealand)
- [Denon AVR Remote](https://apptail.io/app/denon-avr-remote-RIg/new-zealand)
- [Sonos](https://apptail.io/app/sonos-UFt/new-zealand)
- [Shokz](https://apptail.io/app/shokz-QZA/new-zealand)
- [Smart Speaker Equalizer Remote](https://apptail.io/app/smart-speaker-equalizer-remote-Kuab/new-zealand)
- [Sound XP](https://apptail.io/app/sound-xp-EOMc/new-zealand)
- [Speaker & Headphones Connect](https://apptail.io/app/speaker-headphones-connect-cXNc/new-zealand)

## Bose Available In
- [United States](https://apptail.io/app/bose-Axo/united-states)
- [Germany](https://apptail.io/app/bose-Axo/germany)
- [Japan](https://apptail.io/app/bose-Axo/japan)
- [Mexico](https://apptail.io/app/bose-Axo/mexico)
- [United Kingdom](https://apptail.io/app/bose-Axo/united-kingdom)
- [France](https://apptail.io/app/bose-Axo/france)
- [Canada](https://apptail.io/app/bose-Axo/canada)
- [Australia](https://apptail.io/app/bose-Axo/australia)
- [India](https://apptail.io/app/bose-Axo/india)
- [Italy](https://apptail.io/app/bose-Axo/italy)
- [Colombia](https://apptail.io/app/bose-Axo/colombia)
- [South Korea](https://apptail.io/app/bose-Axo/south-korea)
- [Taiwan](https://apptail.io/app/bose-Axo/taiwan)
- [Netherlands](https://apptail.io/app/bose-Axo/netherlands)
- [Thailand](https://apptail.io/app/bose-Axo/thailand)
- [Spain](https://apptail.io/app/bose-Axo/spain)
- [Belgium](https://apptail.io/app/bose-Axo/belgium)
- [Hong Kong SAR China](https://apptail.io/app/bose-Axo/hong-kong)
- [Austria](https://apptail.io/app/bose-Axo/austria)
- [Switzerland](https://apptail.io/app/bose-Axo/switzerland)
- [Chile](https://apptail.io/app/bose-Axo/chile)
- [Vietnam](https://apptail.io/app/bose-Axo/vietnam)
- [Poland](https://apptail.io/app/bose-Axo/poland)
- [Philippines](https://apptail.io/app/bose-Axo/philippines)
- [United Arab Emirates](https://apptail.io/app/bose-Axo/united-arab-emirates)
- [Sweden](https://apptail.io/app/bose-Axo/sweden)
- [New Zealand](https://apptail.io/app/bose-Axo/new-zealand)
- [Indonesia](https://apptail.io/app/bose-Axo/indonesia)
- [Singapore](https://apptail.io/app/bose-Axo/singapore)
- [Peru](https://apptail.io/app/bose-Axo/peru)
- [Brazil](https://apptail.io/app/bose-Axo/brazil)
- [Malaysia](https://apptail.io/app/bose-Axo/malaysia)
- [Norway](https://apptail.io/app/bose-Axo/norway)
- [Romania](https://apptail.io/app/bose-Axo/romania)
- [Saudi Arabia](https://apptail.io/app/bose-Axo/saudi-arabia)
- [Denmark](https://apptail.io/app/bose-Axo/denmark)
- [Russia](https://apptail.io/app/bose-Axo/russia)
- [Argentina](https://apptail.io/app/bose-Axo/argentina)
- [Türkiye](https://apptail.io/app/bose-Axo/turkey)
- [Czechia](https://apptail.io/app/bose-Axo/czechia)
- [Portugal](https://apptail.io/app/bose-Axo/portugal)
- [Ireland](https://apptail.io/app/bose-Axo/ireland)
- [Israel](https://apptail.io/app/bose-Axo/israel)
- [Ecuador](https://apptail.io/app/bose-Axo/ecuador)
- [South Africa](https://apptail.io/app/bose-Axo/south-africa)
- [Hungary](https://apptail.io/app/bose-Axo/hungary)
- [Ukraine](https://apptail.io/app/bose-Axo/ukraine)
- [Iceland](https://apptail.io/app/bose-Axo/iceland)
- [Luxembourg](https://apptail.io/app/bose-Axo/luxembourg)
- [Egypt](https://apptail.io/app/bose-Axo/egypt)
- [Qatar](https://apptail.io/app/bose-Axo/qatar)
- [Finland](https://apptail.io/app/bose-Axo/finland)
- [Lithuania](https://apptail.io/app/bose-Axo/lithuania)
- [Bulgaria](https://apptail.io/app/bose-Axo/bulgaria)
- [Kuwait](https://apptail.io/app/bose-Axo/kuwait)
- [Slovakia](https://apptail.io/app/bose-Axo/slovakia)
- [Dominican Republic](https://apptail.io/app/bose-Axo/dominican-republic)
- [Slovenia](https://apptail.io/app/bose-Axo/slovenia)
- [Malta](https://apptail.io/app/bose-Axo/malta)
- [Ghana](https://apptail.io/app/bose-Axo/ghana)
- [Sri Lanka](https://apptail.io/app/bose-Axo/sri-lanka)
- [Panama](https://apptail.io/app/bose-Axo/panama)
- [Estonia](https://apptail.io/app/bose-Axo/estonia)
- [Greece](https://apptail.io/app/bose-Axo/greece)
- [Latvia](https://apptail.io/app/bose-Axo/latvia)
- [Croatia](https://apptail.io/app/bose-Axo/croatia)
- [Oman](https://apptail.io/app/bose-Axo/oman)
- [Kenya](https://apptail.io/app/bose-Axo/kenya)
- [Nigeria](https://apptail.io/app/bose-Axo/nigeria)
- [Macao SAR China](https://apptail.io/app/bose-Axo/macau)
- [Honduras](https://apptail.io/app/bose-Axo/honduras)
- [Pakistan](https://apptail.io/app/bose-Axo/pakistan)
- [Bahrain](https://apptail.io/app/bose-Axo/bahrain)
- [Lebanon](https://apptail.io/app/bose-Axo/lebanon)
- [Kazakhstan](https://apptail.io/app/bose-Axo/kazakhstan)
- [Uganda](https://apptail.io/app/bose-Axo/uganda)
- [Uruguay](https://apptail.io/app/bose-Axo/uruguay)
- [Jordan](https://apptail.io/app/bose-Axo/jordan)
- [Mauritius](https://apptail.io/app/bose-Axo/mauritius)
- [Cyprus](https://apptail.io/app/bose-Axo/cyprus)
- [Nepal](https://apptail.io/app/bose-Axo/nepal)
- [Belarus](https://apptail.io/app/bose-Axo/belarus)
- [Senegal](https://apptail.io/app/bose-Axo/senegal)
- [Paraguay](https://apptail.io/app/bose-Axo/paraguay)
- [Algeria](https://apptail.io/app/bose-Axo/algeria)
- [Armenia](https://apptail.io/app/bose-Axo/armenia)
- [Madagascar](https://apptail.io/app/bose-Axo/madagascar)
- [Brunei](https://apptail.io/app/bose-Axo/brunei)
- [Jamaica](https://apptail.io/app/bose-Axo/jamaica)
- [Tunisia](https://apptail.io/app/bose-Axo/tunisia)
- [Azerbaijan](https://apptail.io/app/bose-Axo/azerbaijan)
- [Uzbekistan](https://apptail.io/app/bose-Axo/uzbekistan)
- [North Macedonia](https://apptail.io/app/bose-Axo/north-macedonia)
- [Cayman Islands](https://apptail.io/app/bose-Axo/cayman-islands)
- [Bermuda](https://apptail.io/app/bose-Axo/bermuda)
- [Belize](https://apptail.io/app/bose-Axo/belize)
- [Grenada](https://apptail.io/app/bose-Axo/grenada)

---

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