---
title: "Cleo for Families - Reviews, Revenue and Downloads in United States | Apple App Store"
description: "Cleo is a free family benefit, offered through your employer or health plan, designed to help parents and caregivers feel more confident and less stressed.   From the excitement of planning a family a"
---

# Cleo for Families — United States
> For Every Parent and Caregiver

![Cleo for Families App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/5e/ca/80/5eca8026-4716-ea66-3225-0064c53067e8/AppIcon-0-0-1x_U007epad-0-1-85-220.png/400x400bb.png)

**Developer:** [Cleo Labs](https://apptail.io/developer/cleo-labs-TEqc)
**Category:** Health Fitness
**Rating:** 3.7/5 (159 ratings)
**Price:** Free
**Bundle ID:** com.startwithlucy.lucy
**Store:** Apple App Store
**Country:** United States
**Version:** 68.0.0 (released 2026-09-21)
**Original Release:** 2018-01-04

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id1280643227)
**AppTail Page:** [https://apptail.io/app/cleo-for-families-wNG/united-states](https://apptail.io/app/cleo-for-families-wNG/united-states)

## Cleo for Families Description
Cleo is a free family benefit, offered through your employer or health plan, designed to help parents and caregivers feel more confident and less stressed. 

From the excitement of planning a family and pregnancy to the joys of raising infants, toddlers, and teens, and even the complexities of caring for aging or adult loved ones, Cleo is here to empower you. Through 1:1 guidance, compassionate expert support, and 24/7 resources in an easy-to-use app, Cleo helps you find peace of mind and feel confident in every step you take, making caring for yourself and your loved ones easier and more joyful.

Not sure if your employer or health plan offers this benefit? Don't miss out on feeling more supported — reach out to us at support@hicleo.com.

With Cleo, you get:
• A CONCIERGE TEAM FOR YOUR TO-DO LIST: Cleo’s team can take on the research for everything from finding trusted child care and healthcare providers to researching home services like contractors or movers — all at no cost to you, so you can focus on what matters.

• A DEDICATED HUMAN GUIDE: Upon signing up, you'll be connected with a Cleo Guide: a real human who is there to learn about your needs, challenges, and goals. You can message your Guide anytime for quick questions or schedule a live session for in-depth conversations. Your Guide will then connect you to the most helpful and relevant Cleo specialists, resources, classes, and more.

• VIRTUAL CLASSES AND PEER SUPPORT GROUPS: Take advantage of unlimited peer support groups and educational classes led by Cleo’s network of specialists, including doulas and lactation consultants to career coaches, child development experts, health coaches, elder care specialists, and more.

• PERSONALIZED RESOURCES ON DEMAND: Get expert-backed answers right when you need them. Explore Cleo’s extensive library of articles, support plans, and videos designed to help you feel confident and prepared for any question or milestone. 

• AND MUCH MORE!

Cleo Guides support families in more than 15 languages, allowing you to receive guidance in your native language, so you always feel heard. Cleo’s inclusive care model embraces families from all backgrounds and all paths to and through parenthood. Upon enrollment, invite a partner or family support person to access all features of the Cleo app, so everyone feels connected and supported.

Ready to feel the difference Cleo can make in your family's life? Download the app today and start your journey to a more supported, less-stressed you!

To learn more or get started today, visit hicleo.com/for-families.

“Every service or support I've received at Cleo has been amazing. It's been empowering and personalized and always includes steps I can take right away.”
  - Cleo member testimonial

## Cleo for Families Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/f0/3d/68/f03d6808-fb98-7995-a261-cd5c491f0abe/7446ce04-4d57-445e-a165-3f18fcc07d87_0_APP_IPAD_PRO_129_0.png/2048x2732.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/60/ac/8a/60ac8a9a-8853-bf85-3445-43f1950ffa2a/b491eb03-c204-4aca-89ef-5d3437a9d8ac_1_APP_IPAD_PRO_129_1.png/2048x2732.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/b0/ee/be/b0eebef3-a81b-ea5e-1526-695f6f416116/89a89ab0-edd0-45b3-ae76-5285740dc4e2_2_APP_IPAD_PRO_129_2.png/2048x2732.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/be/fe/95/befe95fd-6bf9-b787-85fc-802cef9c64ab/c3c9aee8-6fb8-4f2a-b7dc-6f1afbb80919_3_APP_IPAD_PRO_129_3.png/2048x2732.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/20/b6/22/20b62251-fab3-33ba-169c-0c72945a811b/dcb2b5e7-099c-4231-b4c8-c48e1981b1b4_4_APP_IPAD_PRO_129_4.png/2048x2732.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/cd/1c/28/cd1c2881-cb79-5ed3-bc77-2794220ca4c0/2ae557ca-8803-4a35-92c1-a694798001f6_5_APP_IPAD_PRO_129_5.png/2048x2732.png)
- [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/55/c6/f7/55c6f76c-f36d-ef93-4af8-83d7c72da5df/84054590-bd78-417b-9583-21e2f549480b_6_APP_IPAD_PRO_129_6.png/2048x2732.png)
- [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/de/e3/53/dee35369-36db-600a-0732-d5e5ac27fede/e1db253b-3b30-4f29-9e05-cfd80435d9d4_7_APP_IPAD_PRO_129_7.png/2048x2732.png)

## Cleo for Families Rating Breakdown in United States
- 5 stars: 94 (59%)
- 4 stars: 7 (4%)
- 3 stars: 9 (6%)
- 2 stars: 9 (6%)
- 1 stars: 40 (25%)

## Cleo for Families Reviews in United States

### ***** "Disappointed by lack of email notifications"
We reached out for support but never heard back. It turned out the response was in the in-app messaging and there was never an email or sms notification along with it.

Overall, really disappointed with the quality of the app and the lack of notifications. It’s holding back what could be a good service.
-- Mike Douglas, 2025-09-21

### ***** "Seriously the best support for parents"
Love my guide. She makes it so much easier to navigate parenting,  it’s like having a coach, therapist, and best friend :)
-- I13nnoway, 2025-07-16

### *---- "Quality has gone down. DO NOT RECOMMEND"
Constant guide turnover. My first guide was amazing 3 years ago. Really felt like she gave me individualized and personalized support. Now I might as well be talking to an AI agent. Feels like I’m just a number and there’s constant guide turnover. I used to also be able to connect directly to specialists and develop a personalized plan. Now they completely got rid of them, and I have to take a class or it’s a group session with a specialist. Are they going to spend this group session to customize a plan for my kid’s specific needs and follow-up? No. Clearly it’s a cost cutting measure. I used to highly recommend Cleo. No more!!
-- Former cleo fan, 2025-04-08

### *---- "App doesn’t work"
Bug on the log in flow
-- su6sie, 2024-12-16

### *---- "Garbage"
Garbage app. Can’t log in. Just loops back to the sign in screen over and over. Reset password twice and still doesn’t work. They should have a desktop site, not just an app.
-- dandelionlion, 2024-11-08

### **--- "Only somewhat helpful"
This is a benefit provided by my company, and while I appreciate the option, the support is uneven. I think the most useful element of this service is provided caregiving resource suggestions, but in many cases I’ve found more appropriate options on my own. The social worker who is advising me is helpful but the people who answer general questions and connect with specialists need some training.
-- k-Holly-k, 2024-11-08

### **--- "not very helpful and also also doesn’t work"
The benefits and support tabs have literally never loaded for me. Otherwise, all this app seems to do is generate todo lists for me and try to feed me listicles when I can get better information elsewhere. very disappointed that my employer pays for this based on the “help“ I’m actually getting from it.
-- Diordna, 2024-09-19

### *---- "No timely support available"
When you have an appointment with counselor they cancel on last min. We booked this appointment 1 week ago. Be mindful that the counselor have very less appointment time through out the day. They will keep cancelling. So basically this app is of no use when you need help. Such a waste of time and resources
-- Radical ghost, 2024-09-11

### ***-- "Fix your sign up and login flow"
Please add sign up and login success rate as a kpi, I think you’ll find it broken. 
I get logged out for no reason and then put in this endless loop where it asks me to login or sign up, I select login, enter credentials and I’m back at the first screen being asked to sign up or login
-- Marianasmv, 2024-07-17

### ***-- "Agreed we need better web/desktop support"
When it comes to reading resources, I’m not going to be only using my phone. Cleo needs better web and desktop support, it’s silly that I can only read messages on the website but not anything else
-- ai.mango, 2024-03-18

[View all Cleo for Families reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews)



## Cleo for Families Discovered Keywords
- parent support app
- cleo for families
- cleo app

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## Cleo for Families Available In
- [United States](https://apptail.io/app/cleo-for-families-wNG/united-states)
- [United Kingdom](https://apptail.io/app/cleo-for-families-wNG/united-kingdom)
- [India](https://apptail.io/app/cleo-for-families-wNG/india)
- [Australia](https://apptail.io/app/cleo-for-families-wNG/australia)
- [Germany](https://apptail.io/app/cleo-for-families-wNG/germany)
- [Canada](https://apptail.io/app/cleo-for-families-wNG/canada)
- [Ireland](https://apptail.io/app/cleo-for-families-wNG/ireland)
- [Italy](https://apptail.io/app/cleo-for-families-wNG/italy)
- [Mexico](https://apptail.io/app/cleo-for-families-wNG/mexico)
- [Switzerland](https://apptail.io/app/cleo-for-families-wNG/switzerland)
- [South Africa](https://apptail.io/app/cleo-for-families-wNG/south-africa)
- [Singapore](https://apptail.io/app/cleo-for-families-wNG/singapore)
- [Colombia](https://apptail.io/app/cleo-for-families-wNG/colombia)
- [Estonia](https://apptail.io/app/cleo-for-families-wNG/estonia)
- [Egypt](https://apptail.io/app/cleo-for-families-wNG/egypt)
- [Spain](https://apptail.io/app/cleo-for-families-wNG/spain)
- [Finland](https://apptail.io/app/cleo-for-families-wNG/finland)
- [France](https://apptail.io/app/cleo-for-families-wNG/france)
- [Greece](https://apptail.io/app/cleo-for-families-wNG/greece)
- [Hong Kong SAR China](https://apptail.io/app/cleo-for-families-wNG/hong-kong)
- [Croatia](https://apptail.io/app/cleo-for-families-wNG/croatia)
- [Hungary](https://apptail.io/app/cleo-for-families-wNG/hungary)
- [Indonesia](https://apptail.io/app/cleo-for-families-wNG/indonesia)
- [Israel](https://apptail.io/app/cleo-for-families-wNG/israel)
- [Iceland](https://apptail.io/app/cleo-for-families-wNG/iceland)
- [Japan](https://apptail.io/app/cleo-for-families-wNG/japan)
- [South Korea](https://apptail.io/app/cleo-for-families-wNG/south-korea)
- [Kuwait](https://apptail.io/app/cleo-for-families-wNG/kuwait)
- [Kazakhstan](https://apptail.io/app/cleo-for-families-wNG/kazakhstan)
- [Lebanon](https://apptail.io/app/cleo-for-families-wNG/lebanon)
- [Malaysia](https://apptail.io/app/cleo-for-families-wNG/malaysia)
- [Nigeria](https://apptail.io/app/cleo-for-families-wNG/nigeria)
- [Netherlands](https://apptail.io/app/cleo-for-families-wNG/netherlands)
- [Norway](https://apptail.io/app/cleo-for-families-wNG/norway)
- [New Zealand](https://apptail.io/app/cleo-for-families-wNG/new-zealand)
- [Peru](https://apptail.io/app/cleo-for-families-wNG/peru)
- [Philippines](https://apptail.io/app/cleo-for-families-wNG/philippines)
- [Pakistan](https://apptail.io/app/cleo-for-families-wNG/pakistan)
- [Poland](https://apptail.io/app/cleo-for-families-wNG/poland)
- [Portugal](https://apptail.io/app/cleo-for-families-wNG/portugal)
- [Romania](https://apptail.io/app/cleo-for-families-wNG/romania)
- [Russia](https://apptail.io/app/cleo-for-families-wNG/russia)
- [Saudi Arabia](https://apptail.io/app/cleo-for-families-wNG/saudi-arabia)
- [Sweden](https://apptail.io/app/cleo-for-families-wNG/sweden)
- [United Arab Emirates](https://apptail.io/app/cleo-for-families-wNG/united-arab-emirates)
- [Thailand](https://apptail.io/app/cleo-for-families-wNG/thailand)
- [Türkiye](https://apptail.io/app/cleo-for-families-wNG/turkey)
- [Taiwan](https://apptail.io/app/cleo-for-families-wNG/taiwan)
- [Ukraine](https://apptail.io/app/cleo-for-families-wNG/ukraine)
- [Vietnam](https://apptail.io/app/cleo-for-families-wNG/vietnam)
- [Slovenia](https://apptail.io/app/cleo-for-families-wNG/slovenia)
- [Argentina](https://apptail.io/app/cleo-for-families-wNG/argentina)
- [Austria](https://apptail.io/app/cleo-for-families-wNG/austria)
- [Azerbaijan](https://apptail.io/app/cleo-for-families-wNG/azerbaijan)
- [Belgium](https://apptail.io/app/cleo-for-families-wNG/belgium)
- [Brazil](https://apptail.io/app/cleo-for-families-wNG/brazil)
- [Belarus](https://apptail.io/app/cleo-for-families-wNG/belarus)
- [Chile](https://apptail.io/app/cleo-for-families-wNG/chile)
- [Czechia](https://apptail.io/app/cleo-for-families-wNG/czechia)
- [Denmark](https://apptail.io/app/cleo-for-families-wNG/denmark)
- [Dominican Republic](https://apptail.io/app/cleo-for-families-wNG/dominican-republic)
- [Algeria](https://apptail.io/app/cleo-for-families-wNG/algeria)
- [Ecuador](https://apptail.io/app/cleo-for-families-wNG/ecuador)

---

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