---
title: "DrivePlus App - Reviews, Revenue and Downloads in United Kingdom | Apple App Store"
description: "This app is for Direct Line DrivePlus customers with app-only insurance. Unfortunately, it won’t work if you need to have a black box telematics device fitted to your car.  DrivePlus is our affordable"
---

# DrivePlus App — United Kingdom

![DrivePlus App App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/fb/90/16/fb9016a8-7b1c-116d-7e63-07a78249291f/AppIcon-0-0-1x_U007emarketing-0-0-0-5-0-0-sRGB-0-0-0-GLES2_U002c0-512MB-85-220-0-0.png/400x400bb.png)

**Developer:** [Direct Line Insurance Group](https://apptail.io/developer/direct-line-insurance-group-omGb)
**Category:** Finance
**Rating:** 5.0/5 (1 ratings)
**Price:** Free
**Bundle ID:** com.directLine.drivePlus
**Store:** Apple App Store
**Country:** United Kingdom
**Version:** 2.5.8 (released 2025-10-19)
**Original Release:** 2013-06-21

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id657695050)
**AppTail Page:** [https://apptail.io/app/driveplus-app-tlZi/united-kingdom](https://apptail.io/app/driveplus-app-tlZi/united-kingdom)

## DrivePlus App Description
This app is for Direct Line DrivePlus customers with app-only insurance. Unfortunately, it won’t work if you need to have a black box telematics device fitted to your car.

DrivePlus is our affordable telematics insurance policy, designed to help young drivers get on the road. The app monitors your driving via GPS on your smartphone and enables you to keep track of your driving score, while also providing feedback to help you become a smarter, safer driver.

Once you’ve downloaded the app, you will need to register using the details used to purchase your policy. Terms and conditions apply.

## DrivePlus App Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/41/46/51/414651e0-b27b-f27d-23b8-22505c32af07/mzl.fsaiemfr.png/640x960.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/56/4a/ff/564aff7b-b78c-3169-1173-3e1d552cdc82/mzl.gvyseoco.png/640x960.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/5d/dd/88/5ddd88c4-5870-98a9-ee28-259762bed7e8/mzl.ebadwjtj.png/640x960.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/d3/db/fd/d3dbfd51-b62e-5630-2171-ac4f7b9370be/mzl.vhcngbsx.png/640x960.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/39/82/5f/39825ff8-6a98-0ccf-7edd-4b94770e9bfd/mzl.itjlhxrv.png/640x960.png)

## DrivePlus App Rating Breakdown in United Kingdom
- 5 stars: 1 (100%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 stars: 0 (0%)

## DrivePlus App Reviews in United Kingdom

### *---- "App is WORSE after UPDATE"
The app is so much worse after the recent update, the scoring is even more shocking that is was, today and yesterday I don’t k kw what I done, I came back from holiday yesterday and updated the app and got scored 3-4 times below 60 and I just don’t understand why the app is so frustrating I regret chossing this premium, I should of just chose no black box, when I renew I’m choosing another provider. It’s clear to me that direct like just mark everyone down and give everyone a bad score so when it comes to renewing insurance the premium will just be higher .
-- Pyrenex, 2023-07-22

### *---- "Unreliable, inaccurate scoring and a waste of money"
As a new driver I quite liked the idea of getting scored as it would encourage me to improve. What I wasn’t told was how silly the scoring system is. It always says I’m using my phone when in reality I haven’t touched my phone once during driving I’ve even tried to leave my phone without maps or music and it still said I was using my phone!? Not to mention road risk and short trips are scored horribly. It literally judges you on your workplace and postcode I don’t understand how that is appropriate at all as it says nothing about the driver and I already pay a higher premium for my address why continue to penalise me for it? Additionally, if your drive is anything below 30 minutes you have no chance at a good score as I apparently do not have smooth driving? This app seriously needs reviewing because it makes anxious drivers even more anxious and has nothing to do with safe driving. The idea is brilliant but executed poorly to say the least.
-- truhl25, 2023-05-19

### *---- "Don’t bother"
I’ve had this app for a year now and agree with all the negative reviews. I’m not going to go into detail about why it’s so bad, as there are 100+ reviews on this and the developers clearly aren’t interested as nothing is changing. However, I did want to say, despite all that I have managed to achieve a good score of 85+ the entire time which is in the green. I’ve just had my renewal through and they have increased the annual price anyway from 900 to 1150!! So what was the point? If this is a good score and it’s still being increased? Thank god my year is up, just moved to another provider for 645 and no stupid tracking apps. Avoid this app and avoid direct line.
-- MichaelZ90, 2023-05-06

### **--- "Can you try app before you buy insurance ?"
Hi I’ve just got a quote for my daughter - first car and the customer service confirmed the app works accurately . Looking at the reviews it doesn’t ? We are looking for telematics in a car which is accurate and a neighbour confirmed when the box was installed 5 years ago it worked . Can you as developers confirm this is recording accurately . For example if you travel on a bus does it think your driving the car ?
-- kk176543, 2023-05-01

### ***** "DrivePlus review"
Pretty good app to be honest! I mean yeah the night time driving score is harsh, as it can’t be avoided sometimes. Aside from that, very easy to use and quick response from the team when I was on holiday and had to stop recording.
-- J_dobbo_14, 2023-04-19

### *---- "Useless"
It just does not work.
-- grrrr10, 2023-03-14

### **--- "Score breakdown"
The app was good at first, seemed like it was scoring pretty fair, when I didn’t have smooth drives at first  (after just getting drivers licence) it would mark me down and show me where I made the error, usually heavy breaking…

After 2 months of having the app, I’ve noticed it’s impossible to keep a good score, I went from average score of 86 to now average score of 76. I know this isn’t a bad score but it’s just dropping more over the time. 

I just had 3 really smooth drives, literally as seamless as it gets, but it just feels like the scoring is not fair, they scored me:

89 speed (having never exceeded the speed limit and was accelerating gently)

85 mobile interaction (didn’t touch phone at all, it was in the glove box!

88 road risk (not complaining)

59 smooth driving (I was driving like I had a baby on board)

Also time of day is always in the 70’s or less, there’s never the correct time of day to be driving apparently…

Anyways just thought I’d leave a review, the scoring is very unfair, but I hope I can get through the year without my score depleting too much 😑
-- alex_locke14, 2023-03-10

### *---- "Don’t recommend at all"
The app itself is easy to use however unless you only drive on straight, empty roads you will find it hard to get a decent score. 

One of the things they mark you on is “road risk” which has nothing to do with your driving it’s just based on how dangerous the roads you drive on are. By dangerous they mean junctions and roundabouts. I was told on the phone to just avoid these roads and use different routes which is ridiculous, I was also told it’s based on how many people on the roads are also using the app. 

You’ll also get marked down if your connected to the Bluetooth in your car and if you drive during busy times.
-- abi290707, 2023-03-04

### *---- "Don’t even bother"
Absolutely terrible app and a huge waste of time. I was told this would lower my insurance and had a driver score of 80 but my insurance was over 100 pounds more. I’m extremely frustrated I decided to use the drive plus app. Avoid at all costs!
-- KB907654, 2023-01-14

### *---- "Absolutely shocking"
If there was a zero star option I would give it! The app is so inaccurate and feels like it just spins a wheel to give you a score. I can drive so cautiously and still lose points for heavy breaking and acceleration and also lose points for mobile interaction when I don’t touch my phone.

It’s also annoying how you lose points for things like time of day and the roads you are driving on when a lot of the times you can’t avoid these things especially for things like work!

Overall shocking and inaccurate really disappointed and do not recommend!
-- djmcclur, 2023-01-01

[View all DrivePlus App reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&amp;utm_content=reviews)



## DrivePlus App Discovered Keywords
- insurance car
- car insurance
- car
- rac car insurance
- insurance app
- drive app
- black box
- insurance
- a black car
- driveplus plug-in

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## DrivePlus App Available In
- [United Kingdom](https://apptail.io/app/driveplus-app-tlZi/united-kingdom)
- [Germany](https://apptail.io/app/driveplus-app-tlZi/germany)
- [Greece](https://apptail.io/app/driveplus-app-tlZi/greece)
- [Sweden](https://apptail.io/app/driveplus-app-tlZi/sweden)

---

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