---
title: "e.l.f. Cosmetics and Skincare - Reviews, Revenue and Downloads in United States | Apple App Store"
description: "Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.  Glow wild. This is your s"
---

# e.l.f. Cosmetics and Skincare — United States
> Shop makeup & get rewards

![E.l.f App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/41/07/07/41070710-b361-fe90-70c0-876cac38c3f6/AppIcon-0-0-1x_U007epad-0-1-0-85-220.png/400x400bb.png)

**Developer:** [e.l.f. Cosmetics](https://apptail.io/developer/elf-cosmetics-nFKc)
**Category:** Shopping
**Rating:** 4.9/5 (39,597 ratings)
**Price:** Free
**Bundle ID:** com.elfcosmetics.app
**Store:** Apple App Store
**Country:** United States
**Version:** R38.1 Sign In Flow (released 2026-07-24)
**Original Release:** 2020-01-02

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id1488721704)
**AppTail Page:** [https://apptail.io/app/elf-cosmetics-and-skincare-YEt/united-states](https://apptail.io/app/elf-cosmetics-and-skincare-YEt/united-states)

## E.l.f Description
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:

• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.

TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.

E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.

PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!

SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.

JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.

GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.

ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.

elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

## E.l.f Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/d2/01/31/d20131ff-a406-59a8-5813-8d434ee3d3a3/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S1.png/2064x2752.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/2f/8c/96/2f8c963d-ef5e-7cf9-ed56-a670c6a47ed3/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S2.png/2064x2752.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/ea/c8/67/eac86749-989e-da1b-560b-ec9002b531a7/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S3_NEW.jpg/2064x2752.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/08/6e/0f/086e0f1d-f01a-dc06-a993-1da07a6f8f36/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S3.png/2064x2752.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/31/7a/f7/317af721-3654-abc9-7839-6403ae21fb99/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S4.png/2064x2752.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/3b/b0/eb/3bb0eb8a-099e-7f50-1c73-b0327ccda0c7/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S5.png/2064x2752.png)
- [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/65/7d/b0/657db0d5-c837-505d-faa2-c14f5e076f36/E.l.f._Cosmetics_UK_iPad_12.9_U201d_6thGen_S6.png/2064x2752.png)
- [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/fc/cf/d8/fccfd83f-4b57-4d90-28f0-1d89f321903d/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S7.png/2064x2752.png)
- [Screenshot 9](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/4f/7b/ee/4f7beefe-905b-8fe9-fa1d-0888bae5f7e4/E.l.f._Cosmetics_US_iPad_12.9_U201d_6thGen_S8.png/2064x2752.png)

## E.l.f Rating Breakdown in United States
- 5 stars: 36,250 (92%)
- 4 stars: 2,361 (6%)
- 3 stars: 468 (1%)
- 2 stars: 189 (0%)
- 1 stars: 329 (1%)

## E.l.f Reviews in United States

### ***** "Elf"
Love products and store
-- Zapwv, 2025-01-02

### ***** "AMAZING"
I love this online store and the opportunity to earn points to earn free stuff !!! I love the set up of the site as well !
-- Ckobodkvl egg b, 2025-01-02

### ****- "Easy to navigate"
I downloaded the app and found it really easy to navigate. I like that there is a point system to get rewards. I’m still trying it out but so far so good!
-- Black orchid 02, 2025-01-02

### ***** "Awesome"
All the products work and are amazing
-- The only many tufftv, 2025-01-02

### ***** "Great app"
Love the app. Easy to use plus receive items at lower price then in store and fast shipping.
-- Ashlemar123, 2025-01-02

### ***** "Affordable and good"
Good and affordable beautiful makeup
-- Luli 78, 2025-01-02

### ***** "Great makeup"
Excellent makeup,quality,value
-- Michelle Slays, 2025-01-02

### ****- "Elf"
Bought my products. A little laggy…
-- Country Afro, 2025-01-02

### ***** "yaya"
bery good
-- yang thai, 2025-01-02

### ***** "🖤"
🖤
-- ShannyLynn99, 2025-01-02

[View all E.l.f reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews)



## E.l.f Discovered Keywords
- cosmetic
- foundation
- foundation training
- maybelline
- revolution makeup
- cosmetics
- sheglam
- elf
- tarte
- huda beauty

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## E.l.f Available In
- [United States](https://apptail.io/app/elf-cosmetics-and-skincare-YEt/united-states)
- [United Kingdom](https://apptail.io/app/elf-cosmetics-and-skincare-YEt/united-kingdom)

---

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