Meet Emma, your financial super app
● All your accounts in one place
● Find and track your subscriptions
● Set budgets
● Weekly reports
● Analyze your spending & expenses
● Daily balance notifications
● Overdraft alerts
BANK LEVEL SECURITY
Worried about sharing your data? We hear you.
● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored.
● Emma uses biometric security authentication for an added level of protection.
CUSTOMER REVIEWS
“This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!”
Sarah
“I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!”
Mike
OUR MISSION
We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for.
We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M.
MORE FEATURES? GO PLUS, PRO OR ULTIMATE
We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade:
Emma Plus
True Balance - preemptively see the balance of your bank account after your subscriptions are removed
Fraud Detection - find out whether your personal details have been part of a known data breach
Bill Reminders - get reminded about your upcoming bills so you never miss a payment
Cashback - get cashback from your favorite brands
Emma Pro
All the features in Emma Plus
Custom categories - so you can customize your finances to your heart's content
Rename transactions - for easier reference
Export data - to understand your finances on excel
Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma
Create Smart Rules - to automate your Offline Accounts. Look, no hands!
Split your transactions - into multiple categories for more flexibility
Legendary Pro Icon - because you are a Pro
Emma Ultimate
All the features in Emma Plus & Pro
Spaces - group together different accounts to see separated analytics and budgets
Ultimate Icon - so you can show them who's boss
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If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free.
Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952
Company Registration Number: 10578464.
Terms and Conditions: https://emma-app.com/terms
Privacy Policy: https://emma-app.com/privacy
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In-Apps
Emma Pro
$83.99
Emma Ultimate Monthly
$14.99
Subscription
$83.99
Emma Plus Monthly
$4.99
Screenshots
Emma FAQ
Is Emma free?
Yes, Emma is free to download, however it contains in-app purchases or subscription offerings.
Is Emma legit?
🤔 The Emma app's quality is mixed. Some users are satisfied, while others report issues. Consider reading individual reviews for more context.
Thanks for the vote
How much does Emma cost?
Emma has several in-app purchases/subscriptions, the average in-app price is $46.99.
I have Pro and this app works just fine for what i need it for 95% of the time - I only really use it to track spending by category, so take that as you will. The one thing I would really like to be able to do is to set up rules so that certain merchants/keywords automatically categorize themselves a certain way. It’s not the biggest deal in the world that the music store lists itself as “eating out” every single time no matter how many times I recategorize it, but it is pretty annoying and renders the automation aspect of the app useless, as I have to manually change almost everything anyway. (This seems like an obvious feature that should exist, so if it’s already in the app somewhere and I just can’t find it, I would love to know!)
Not for me
I’ve tried twice to bring Emma into my life. Years apart. I just don’t like it. It’s so clunky, very poor UI/UX. Too busy trying to push their silly affiliate links and other useless information and somehow forget their main purpose - a budget app.
Full of bugs
I love the idea of the app but it’s full of problems and no one seems to be able to solve them. I paid for the pro subscription but haven’t been able to properly use the app for several months now. I constantly have duplicate transactions, which you can exclude if you catch them. But I also had several missing transactions and now one of my credit cards isn’t updating at all. The last straw for me was my main banking account is now missing (deleted?). I have spent months going back and forth with customer service reps who take weeks to get back to me with no resolution. I’ve asked for a refund because the app is unusable but of course that was ignored as well.
Not worth for Canada
I don’t know how come this kind of app allowed to keep the same hefty premium price for the extremely subpar experience of the app where most of the feature of the app is restricted to the different country.
The things work for canada doesn’t work as expected. As the app is full of bugs.
Their customer service deserves a special space as they are mostly useless. They tout fast service for pro user which is baseless claim as mostly they hardly ever reply for days even after so many nudges.
Useless in Canada
I used use this app in UK and it used to work well. I moved to Canada, paid for their pro version but half of the banks I use are not supported by plaid and the ones that are supported gets disconnected every day. Poor experience
Emma lost me today
Since a long time ago Emma is not working well with Desjardins. Today Emma cut the allowed bank account to a maximum of 2 with the free version. For a long time I’ve paid the pro version and I was still getting error and problems with things not showing up. I’m now an adept of mint and everything is working fine since I decided to try last year. Emma you should at least fix some major problems …
Useless in Canada
International transactions are mishandled: a transaction in euro was recalculated (why?) inverting the EUR price with the CAD price, resulting in applying twice the conversion rate…
At least 2/3 of subscriptions aren’t recognized as such…
Not worth the efforts
Doesn't work well with Canadian Banks. Full of potential.
The app itself is pretty good and feature rich. Just what I need. The only problem is that it does not play well with Canadian Banks. I have account with RBC and have to renew access daily multiple time a day in order to sync data. And when it does sync, it misses some of the transactions. I see the potential is there but until we have open banking implemented in Canada in its entirety, these problems will remain. Not app's fault and I understand that.
Synch stopped working
For a few weeks now synching with bank account has stopped working. Bank account password hasn’t been changed, so that’s really something on Emma’s part.
+Great potential -may not sync with all banks
It’s a beautiful app that also works as a friendly budget planner but sadly, it does not work with all banks in Canada.
Secondly, where it does work, it does not sync the latest state of the accounts. At best, it only syncs the state from the previous day.
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