---
title: "FOCUS by Reynolds and Reynolds - Reviews, Revenue and Downloads in United States | Apple App Store"
description: "FOCUS is a CRM solution from Reynolds and Reynolds. The mobile app for FOCUS was created specifically for salespeople. With dealer-defined, forced-march sales steps built into the tool, it allows sale"
---

# FOCUS by Reynolds and Reynolds — United States

![FOCUS by Reynolds and Reynolds App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/a3/14/a7/a314a7db-2d5a-b995-28cf-e178e9e5f0c7/AppIcon-0-0-1x_U007emarketing-0-6-0-85-220.png/434x0w.png)

**Developer:** [Reynolds & Reynolds](https://apptail.io/developer/reynolds-reynolds-Mipb)
**Category:** Business
**Rating:** 2.3/5 (84 ratings)
**Price:** Free
**Bundle ID:** com.reyrey.DigiSales
**Store:** Apple App Store
**Country:** United States
**Version:** 2.231 (released 2025-11-09)
**Original Release:** 2017-01-14
**Languages:** English

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id1174533005)
**AppTail Page:** [https://apptail.io/app/focus-by-reynolds-and-reynolds-erOc/united-states](https://apptail.io/app/focus-by-reynolds-and-reynolds-erOc/united-states)

## FOCUS by Reynolds and Reynolds Description
FOCUS is a CRM solution from Reynolds and Reynolds. The mobile app for FOCUS was created specifically for salespeople. With dealer-defined, forced-march sales steps built into the tool, it allows salespeople to better manage the sales process as it happens. Bringing mobility to the showroom, FOCUS gives salespeople instant access to the information they need at all points of the sale so customers move through the sales process faster and ultimately have a better experience at your dealership.
 
With the FOCUS mobile app, your salespeople can:
- Perform follow up activities in a format optimized for mobile phones via My Desk. 
- Follow dealer-defined, forced-march sales steps as they move through the Sales Cycle. 
- Easily track and see their goals via My Goals. 
- Select customized test drive routes based on the vehicle selected. 
- Access and change customer profiles as needed.
- Receive reminder alerts for upcoming appointments and tasks. 
- Send alerts to management when assistance is needed during a sale.

## FOCUS by Reynolds and Reynolds Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/53/f8/f2/53f8f299-bce4-83db-9425-4189fcab91d3/fac1e0d5-05ff-483a-b89e-4c68e595c3e4_1_U0029Login.png/1284x2778.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/c8/00/7f/c8007fe3-9406-18c2-b9b7-a5ddf91a943e/3a04b935-1ce4-40d7-a79e-faf213e6b81e_2_U0029Sales_Goals.png/1284x2778.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/5e/e1/96/5ee19645-f663-0792-bcc2-70682364a765/6b5683b1-4d18-416f-b7ec-780aedc7ed69_3_U0029My_Desk.png/1284x2778.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource122/v4/49/16/e3/4916e379-95f2-c0c2-92ad-ea5e5a875591/b3d2f8c6-087e-45d0-b80a-bbef277e30a7_4_U0029Sales_Cycle.png/1284x2778.png)

## FOCUS by Reynolds and Reynolds Rating Breakdown in United States
- 5 stars: 25 (30%)
- 4 stars: 1 (1%)
- 3 stars: 1 (1%)
- 2 stars: 2 (2%)
- 1 stars: 55 (65%)

## FOCUS by Reynolds and Reynolds Reviews in United States

### *---- "Unbelievable"
This is arguably the worst CRM in ANY industry. It's not even close.
-- Willlll1, 2025-12-02

### *---- "Leave your job if they use focus CRM"
This application, unless absolutely overhauled, will reduce your sales. No matter how cheap they will sell you this product. (Dealership owned by a different group paid 5-6K a month.)
Needs serious work.
-- Jack iiiii, 2025-09-26

### *---- "Terrible App"
This app is terrible. The User Interface has to be the most confusing thing ever. It feels outdated and inefficient
-- brahndough, 2025-08-07

### *---- "Terrible"
10 out of 10 would not recommend read the last reviews they all cover why this app is terrible. Also, whoever gave it five stars works for the company because nobody is given this terrible app more than a star.
-- NFC cc, 2025-04-16

### *---- ":("
Nothing works. The app is completely useless.
-- Anon94759174819, 2025-04-16

### *---- "No thought put into this at all"
If you own a company and just want to make your staff as miserable as possible then this is the CRM for you. Too many buttons need to be clicked to to do literally anything, the app crashes every other minute, you can even see but 15% of the history that transfers over from the old CRM you integrated from, it’s difficult to navigate and did I mention there are too many buttons to click for literally anything???? 

I see everyone’s text messages in the app except for mine. I can’t even see lead details or notes. I can’t send videos to customers. What I can do is reach out to a customer blindly with no value and hope for the best. 

I’ve lost years of my life due to the stress this stupid CRM has caused. Again, if you absolutely hate your employees, please consider this abomination.

Long live Dealersocket! I miss you 😭😭
-- l-o-p-i-u52, 2025-03-11

### *---- "WORST CRM EVER"
Do you like..

Not being able to send videos to clients 
Not being able to see your own CRM texts
Not being able to see vehicle info and trade after the deal is closed
Clicking 7 things to view an internet lead
Being able to call everyone’s clients and vice versa
Not being able to see your client’s pencils
No support

Migrate to focus! It’s free and trash! Ignite is nice though but the CRM is an afterthought.
-- Ace - Leslie, 2025-02-20

### *---- "Needs work is an understatement"
This app is the most frustrating app on my phone. Unfortunately I’m stuck with it as my dealership doesn’t want to switch to a more efficient CRM. Very scattered and unorganized/ difficult to navigate. Have to login multiple times to finally get in to check emails and texts. If you are a decision maker at your company avoid this CRM and app
-- Gggggg615, 2024-12-25

### *---- "Worst"
I’ve used dealersocket, vinsolutions and drive centric. This is by far the worst. Doesn’t even send you notifications when you receive texts.
-- Josalv87, 2024-07-03

[View all FOCUS by Reynolds and Reynolds reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews)



## FOCUS by Reynolds and Reynolds Discovered Keywords
- focus
- focus app

## Apps Similar to FOCUS by Reynolds and Reynolds
- [Provision](https://apptail.io/app/provision-Bbd/united-states)
- [DealerRater for Dealers](https://apptail.io/app/dealerrater-for-dealers-JmS/united-states)
- [nextup mobile](https://apptail.io/app/nextup-mobile-OmS/united-states)
- [Covideo](https://apptail.io/app/covideo-PmS/united-states)
- [Gubagoo](https://apptail.io/app/gubagoo-saEb/united-states)
- [AutoVision](https://apptail.io/app/autovision-VRAc/united-states)
- [ACV MAX](https://apptail.io/app/acv-max-NxBc/united-states)
- [KeyTrak Automotive](https://apptail.io/app/keytrak-automotive-NdRd/united-states)
- [iPacket Dealer](https://apptail.io/app/ipacket-dealer-hkBj/united-states)
- [Informativ-Compliance](https://apptail.io/app/informativ-compliance-uuWp/united-states)

## FOCUS by Reynolds and Reynolds Available In
- [United States](https://apptail.io/app/focus-by-reynolds-and-reynolds-erOc/united-states)
- [Canada](https://apptail.io/app/focus-by-reynolds-and-reynolds-erOc/canada)

---

## About AppTail

[AppTail](https://apptail.io) is a mobile app intelligence platform providing app analytics, ASO (App Store Optimization) tools, keyword tracking, competitor analysis, revenue estimates, and review monitoring for iOS App Store apps. Track your app's performance, discover ranking keywords, monitor competitors, and analyze market trends.

- [Search Apps](https://apptail.io)
- [Top Charts](https://apptail.io/top-iphone-apps)
- [Sign Up for Full Access](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=footer)

*Data provided by [AppTail](https://apptail.io) - Mobile App Intelligence Platform*