---
title: "I Love Ugly - Reviews, Revenue and Downloads in New Zealand | Apple App Store"
description: "I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was conceived through late nights spent pondering over a "
---

# I Love Ugly — New Zealand
> Quality Goods

![I Love Ugly App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/8b/41/35/8b41356d-1cd0-ffef-bca9-a397cbbe0afe/AppIcon-0-0-1x_U007ephone-0-1-85-220.png/434x0w.png)

**Developer:** [I Love Ugly](https://apptail.io/developer/i-love-ugly-xFBc) (Australia)
**Category:** Shopping
**Rating:** 4.9/5 (640 ratings)
**Price:** Free
**Bundle ID:** com.tapcart.H6nOXXWjtn
**Store:** Apple App Store
**Country:** New Zealand
**Version:** 6.6 (released 2026-04-09)
**Original Release:** 2023-10-04
**Languages:** Spanish, German, Czech, Chinese, Croatian, Slovak, Finnish, French, Hebrew (modern), Hindi, Hungarian, Indonesian, English, Icelandic, Italian, Japanese, Malay, Dutch, Norwegian Bokmål, Polish, Portuguese, Romanian, Swedish, Thai, Turkish, Arabic

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/nz/app/app/id6443592539)
**AppTail Page:** [https://apptail.io/app/i-love-ugly-Qwek/new-zealand](https://apptail.io/app/i-love-ugly-Qwek/new-zealand)

## I Love Ugly Description
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding body of designs and illustrations within his bedroom in Auckland, New Zealand.

Today I Love Ugly continues to grow as an internationally recognised streetwear brand. Still independently owned, it has carved out a niche as a premium yet accessible lifestyle brand with a fanbase spanning globally throughout New Zealand, Australia, the US, Europe, and Japan. 

The ILU app is intended to be the centerpoint for the ILU community. Download now to be a part of it.

## I Love Ugly Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/eb/d3/e4/ebd3e4b5-4839-a754-d970-e3fe6d4bd059/61ef5eda-484f-4ef5-b74e-49c04af36ffc_screen_1-0.png/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/cc/f6/db/ccf6dba2-0f8c-aec2-7f9e-64f949799c1a/d3e7ada9-0cf0-4f6f-9d91-1b8470e5493e_screen_1-1.png/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/5a/b5/26/5ab52623-6d90-382e-c200-74676afb9e88/61fa3775-c210-49ff-8262-3dda8335a58e_screen_1-2.png/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource112/v4/63/de/6b/63de6b2e-3bd8-81c6-7dca-7292e676893e/1b188d79-95e2-4a8c-bcfc-d9ca8c75f688_screen_1-3.png/1242x2688.png)

## I Love Ugly Rating Breakdown in New Zealand
- 5 stars: 576 (90%)
- 4 stars: 51 (8%)
- 3 stars: 8 (1%)
- 2 stars: 1 (0%)
- 1 stars: 4 (1%)

## I Love Ugly Reviews in New Zealand

### ****- "Please add a new filter!"
Can you please add a filter or view where you can remove ‘Sold Out’ items? It would make the shopping experience better and more visible to what’s actually available
-- yours trxly, 2024-11-30

### ***** "My favourite"
Excellent design, terrific fabrics, ultra-diverse branding. My style is half inspired by 90s streetwear and half by kaumātua on the pae. ILU is pretty much the only new clothing I buy. The specials make it like Farmers prices for Supreme gears. I LOVE I LOVE UGLY
-- exAklder, 2024-11-28

### ***** "Quality clothes."
It’s been a while since I’ve found some good quality pants, shirts and jumpers. Will be purchasing a lot more from here. Look forward to the next season 😊
-- Ocean Esmay, 2024-08-08

### ***** "Quality App, Quality Clothing"
Every purchase I’ve made from ILU I have not regret or had issues with the product after many times of use. They are made from great quality material that is made to last. Love it, can’t recommend this enough to friends and family. Cheers!
-- Jadman00, 2024-02-27

### ***** "So clean and responsive!"
Not directly related to the app, but the loyalty program they just introduced is SO GOOD. The app itself is so clean and bug free. You can tell they put in a lot of effort into nailing the details. Makes for such an overall great experience.
-- Sam C-T, 2023-11-15

### ***** "ILU"
Love the app, easy to use. I love all the clothing, pretty great quality.
-- snowwh.te, 2023-11-04

### ***** "Strangely well made app"
In a world completely swamped by terrible apps, I love ugly is actually a super accessible and awesome experience.
-- Maxtuzz, 2023-09-16

### ***** "Easy to use"
App is easy to use, runs smooth, doesn’t glitch out or crash and is always updated. Navigation is top notch and the app is just all round good and well-thought out. Highly recommend
-- bruh322, 2023-08-17

### ***** "Payment Issues"
I can’t seem to check out and make payments for my items… I don’t know what’s wrong…
-- YewRoSeet, 2022-11-20

### ***** "Love your work ILU"
Super clean app, very easy to use!
-- brianna_mae16, 2022-11-01

[View all I Love Ugly reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews)


## I Love Ugly Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Free | New Zealand | Shopping | #107 |


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## I Love Ugly Available In
- [New Zealand](https://apptail.io/app/i-love-ugly-Qwek/new-zealand)
- [Malaysia](https://apptail.io/app/i-love-ugly-Qwek/malaysia)
- [China](https://apptail.io/app/i-love-ugly-Qwek/china)
- [United Kingdom](https://apptail.io/app/i-love-ugly-Qwek/united-kingdom)
- [Brazil](https://apptail.io/app/i-love-ugly-Qwek/brazil)
- [India](https://apptail.io/app/i-love-ugly-Qwek/india)
- [Switzerland](https://apptail.io/app/i-love-ugly-Qwek/switzerland)
- [Colombia](https://apptail.io/app/i-love-ugly-Qwek/colombia)
- [Cyprus](https://apptail.io/app/i-love-ugly-Qwek/cyprus)
- [Czechia](https://apptail.io/app/i-love-ugly-Qwek/czechia)
- [Denmark](https://apptail.io/app/i-love-ugly-Qwek/denmark)
- [Dominican Republic](https://apptail.io/app/i-love-ugly-Qwek/dominican-republic)
- [Algeria](https://apptail.io/app/i-love-ugly-Qwek/algeria)
- [Ecuador](https://apptail.io/app/i-love-ugly-Qwek/ecuador)
- [Egypt](https://apptail.io/app/i-love-ugly-Qwek/egypt)
- [Spain](https://apptail.io/app/i-love-ugly-Qwek/spain)
- [Finland](https://apptail.io/app/i-love-ugly-Qwek/finland)
- [France](https://apptail.io/app/i-love-ugly-Qwek/france)
- [Greece](https://apptail.io/app/i-love-ugly-Qwek/greece)
- [Hungary](https://apptail.io/app/i-love-ugly-Qwek/hungary)
- [Indonesia](https://apptail.io/app/i-love-ugly-Qwek/indonesia)
- [Ireland](https://apptail.io/app/i-love-ugly-Qwek/ireland)
- [Israel](https://apptail.io/app/i-love-ugly-Qwek/israel)
- [Italy](https://apptail.io/app/i-love-ugly-Qwek/italy)
- [South Korea](https://apptail.io/app/i-love-ugly-Qwek/south-korea)
- [Lebanon](https://apptail.io/app/i-love-ugly-Qwek/lebanon)
- [Lithuania](https://apptail.io/app/i-love-ugly-Qwek/lithuania)
- [Mexico](https://apptail.io/app/i-love-ugly-Qwek/mexico)
- [Nigeria](https://apptail.io/app/i-love-ugly-Qwek/nigeria)
- [Netherlands](https://apptail.io/app/i-love-ugly-Qwek/netherlands)
- [Norway](https://apptail.io/app/i-love-ugly-Qwek/norway)
- [Peru](https://apptail.io/app/i-love-ugly-Qwek/peru)
- [Philippines](https://apptail.io/app/i-love-ugly-Qwek/philippines)
- [Pakistan](https://apptail.io/app/i-love-ugly-Qwek/pakistan)
- [Poland](https://apptail.io/app/i-love-ugly-Qwek/poland)
- [Portugal](https://apptail.io/app/i-love-ugly-Qwek/portugal)
- [Romania](https://apptail.io/app/i-love-ugly-Qwek/romania)
- [Russia](https://apptail.io/app/i-love-ugly-Qwek/russia)
- [Thailand](https://apptail.io/app/i-love-ugly-Qwek/thailand)
- [Türkiye](https://apptail.io/app/i-love-ugly-Qwek/turkey)
- [Taiwan](https://apptail.io/app/i-love-ugly-Qwek/taiwan)
- [Ukraine](https://apptail.io/app/i-love-ugly-Qwek/ukraine)
- [Vietnam](https://apptail.io/app/i-love-ugly-Qwek/vietnam)
- [United Arab Emirates](https://apptail.io/app/i-love-ugly-Qwek/united-arab-emirates)
- [South Africa](https://apptail.io/app/i-love-ugly-Qwek/south-africa)
- [Argentina](https://apptail.io/app/i-love-ugly-Qwek/argentina)
- [Austria](https://apptail.io/app/i-love-ugly-Qwek/austria)
- [Belgium](https://apptail.io/app/i-love-ugly-Qwek/belgium)
- [Belarus](https://apptail.io/app/i-love-ugly-Qwek/belarus)
- [Canada](https://apptail.io/app/i-love-ugly-Qwek/canada)

---

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