I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding body of designs and illustrations within his bedroom in Auckland, New Zealand.
Today I Love Ugly continues to grow as an internationally recognised streetwear brand. Still independently owned, it has carved out a niche as a premium yet accessible lifestyle brand with a fanbase spanning globally throughout New Zealand, Australia, the US, Europe, and Japan.
The ILU app is intended to be the centerpoint for the ILU community. Download now to be a part of it.
Hide..Show more..
Screenshots
User Rating
4.85 out of 5
447 ratings
in New Zealand
5 star
398
4 star
38
3 star
7
2 star
1
1 star
3
Ratings History
Reviews
Quality App, Quality Clothing
Every purchase I’ve made from ILU I have not regret or had issues with the product after many times of use. They are made from great quality material that is made to last. Love it, can’t recommend this enough to friends and family. Cheers!
So clean and responsive!
Not directly related to the app, but the loyalty program they just introduced is SO GOOD. The app itself is so clean and bug free. You can tell they put in a lot of effort into nailing the details. Makes for such an overall great experience.
ILU
Love the app, easy to use. I love all the clothing, pretty great quality.
Strangely well made app
In a world completely swamped by terrible apps, I love ugly is actually a super accessible and awesome experience.
Easy to use
App is easy to use, runs smooth, doesn’t glitch out or crash and is always updated. Navigation is top notch and the app is just all round good and well-thought out. Highly recommend
Payment Issues
I can’t seem to check out and make payments for my items… I don’t know what’s wrong…
Love your work ILU
Super clean app, very easy to use!
doesn’t work
refusing to let me pay. i’ve tried apple pay and by inputting card details everything is correct but does not let me select “submit order” and does not give me a reason why. Just ordered on safari and worked perfectly it’s just a bug in the app
Clean & simple.
Never going back to shopping on safari lol
Best way to shop ILU
Love the app! So easy to use and looks very clean.