IPSY: Personalized Beauty

Glam Bag, BoxyCharm, & More

Downloads
Revenue

Description

Discover personalized beauty products and express your unique beauty with IPSY! Home to Glam Bag, BoxyCharm, and Icon Box, IPSY is beauty’s best-kept secret. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Think of us as your go-to for insane insider prices on buzzworthy beauty that’s personalized for you, so you can play, explore, and express what makes you unique every day.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty brands from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for your Glam Bag and 3 for your BoxyCharm and Icon Box!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership (you can even swap it for a full-size product you love more!)
• See all your personalized products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can personalize the best products for you
Join the IPSY fam and discover what it’s like to be part of something beautiful—a community that champions self-expression and is with you every step of your beauty journey, no matter what it looks like.
Hide Show More...

Screenshots

IPSY FAQ

  • Is IPSY free?

    Yes, IPSY is completely free and it doesn't have any in-app purchases or subscriptions.

  • Is IPSY legit?

    ⚠️ The IPSY app has poor ratings and negative feedback. Users seem unsatisfied with its performance or features.

    Thanks for the vote

  • How much does IPSY cost?

    IPSY is free.

  • What is IPSY revenue?

    To get estimated revenue of IPSY app and other AppStore insights you can sign up to AppTail Mobile Analytics Platform.

User Rating

4.81 out of 5

224,724 ratings in United States

5 star
200,494
4 star
15,845
3 star
3,200
2 star
1,717
1 star
3,624
Ratings History

IPSY Reviews

App timing out

hattie saltzman on

United States

No matter what I do the app is timing out, “downstream duration timeout” or “upstream duration timeout”. I’ve force quit, uninstalled and reinstalled, idk. Keeps happening. Won’t let me use the app at all

Points issue

Bevanwittner on

United States

The points were working properly last month but now it’s back to not adding the points for reviews.

Ipsy

July Yax on

United States

I subscribed to ipsy and it turns out that several products arrived damaged and broken as well as the box, totally disappointed

I wanted to love it

fgjnjjh on

United States

I got the box charm that I still didn’t receive. I made my membership on 6/7 still didn’t receive my box 🥲 I got email a sneak peek on my July box,and another email to review what I haven’t received,like how ?????I didn’t even get to hold my June box. I was excited to stay with this subscription but I had to cancel since shipping is taking forever.

I like

Ellranso on

United States

I like Ipsy except it says 4+ but when you put your age the youngest is 13.

Not worth the constant mistakes and issues

Nikml on

United States

I had ipsy for years and was constantly frustrated with missing items, nothing actually personalized to my preferences, often getting emails saying “just kidding, we don’t have any more of the item you picked” and long wait times to receive the box each month, and a few times it didn’t come at all. I cancelled. After about six months I had a weak moment and signed up again this month, as I did discover a few items through Ipsy that I still love. First month back, there’s a missing item. I let them know. I get a tracking number for the replacement item. 9 days later it still hasn’t showed up and the tracking says the shipping company is still awaiting the item. Just a subpar experience over and over again and they don’t care. They never improve on it. No standard of excellence with their service. So, done for good this time. And the app has very subpar functionality as well.

hard to cancel

katelyn.tv on

United States

i got a glam bag membership and only wanted to receive one and then i would cancel the membership. i thought i did but continued to receive notifications about upcoming bags. i contacted ipsy help and i received the next bag for free. i thought i had successfully cancelled but i began to receive more notifications about upcoming bags. how do i cancel this?!?

Points

uhfng on

United States

I’m not getting points when I review the products. Are you getting rid of the point system. I have not received points in months so how do get points now. I don’t like your site now.

No longer give points for product reviews!!!

MLMTX2011 on

United States

I’ve been a member of Ipsy since 2020. I’ve cancelled once already due to slow shipping and no actual customer service agent that you can speak to about questions/concerns. I gave them another chance and this time around I think I may be done for good soon. Their add ons are a joke, too small for the price and they keep sending repeat products or items I don’t prefer. Why do I bother filling out a beauty profile if they’re gonna keep sending me things outside of my preferences?? You can also no longer earn points for individual product reviews. You now just get points for overall bag/box reviews. It’s a shame but I’m just waiting to make sure they’re not able to charge a card I have on file once I cancel again as I’ve heard the horror stories and recall they did the same when I cancelled the first time.

App keeps going white

Gmhghtffhr on

United States

Have been subscribing to ipsy for years and the ipsy app for a few years. In the last few months it goes white and only way to fix it is to delete it and download again. Can’t even get through the flash sales without reloading! Sad

Store Rankings

Ranking History
Category Rankings
Chart
Category
Rank
Top Free
77
Top Free
133
Top Free
232
Top Free
274
Top Free
290

Keywords

IPSY Competitors

Name
Sephora US: Makeup & Skincare
Shop Inclusive Beauty Brands
JustFab
Fashion at your fingertips.
Claire's
Hottest accessory trends
e.l.f. Cosmetics and Skincare
Shop makeup & get rewards
FabFitFun - Beauty, Fashion
Brandefy: Affordable Beauty
Skincare & Makeup Reviews
SALLY BEAUTY
Shop Sally Beauty hair brands.
Scentbird Perfume Box
Monthly Perfume Subscription
Jamble: Live Video Deals
Just $1 to Start Bidding
Victoria's Secret PINK Apparel
Exclusive offers & access

IPSY Installs

Last 30 days

IPSY Revenue

Last 30 days

IPSY Revenue and Downloads

Gain valuable insights into IPSY performance with our analytics.
Sign up now to access downloads, revenue, and more.
This page includes copyrighted content from third parties, shared solely for commentary and research in accordance with fair use under applicable copyright laws. All trademarks, including product, service, and company names or logos, remain the property of their respective owners. Their use here falls under nominative fair use as outlined by trademark laws and does not suggest any affiliation with or endorsement by the trademark holders.