Lose It! – Calorie Counter
Food Tracker for Weight Loss
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Description

Lose It! is a calorie counting, nutrition tracking, and intermittent fasting tool that helps you ditch the unwanted behaviors that are holding you back from reaching your weight goals.


Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 125+ million pounds of weight lost by our members (and counting!)
• 50+ million searchable items in our comprehensive international food library database
• 50+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 3 days of tracking is all it takes before a user starts to see a result in weight loss


HOW LOSE IT! WORKS
Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity, and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.

LOSE IT! FEATURES
• NEW! Nutrition Strategies - Whether you're a nutrition novice or a macro-tracking expert, we have a nutrition strategy that will meet your needs. Our dietician-curated strategies will support everything from keto to plant-based and more!
• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner).
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Milestones - break down your weight loss goal into smaller, more achievable segments
• Healthy Living Articles - get inspired and stay informed on wellness topics with new content every day.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 50+ million searchable foods in our international library.
• Intermittent Fasting - set your fasting plan and track your fasts in the same app where you track your food.
• Calorie Scheduling - schedule higher days and lower days so that your plan fits in your lifestyle.
• Meal Planning & Targets – meal targets help you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.

Download Lose It! today and join a community of members looking to improve their health and wellness.

Get started today with Lose It! - Weight Loss That Fits!

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

http://loseit.com/terms/

Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.
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In-Apps

Lose It! Premium
€53.99
Lose It! Premium Features
€38.99
Lose It! Premium Lifetime
€59.99

Screenshots

User Rating

4.67 out of 5

2,150 ratings in Ireland

5 star
1,687
4 star
305
3 star
96
2 star
28
1 star
34

Ratings History

Reviews

Stopped syncing with Garmin watch

no nickname 58963157@@ on

I paid for a subscription for this app as that was the only way it would sync with Garmin, now that functionality is gone. Don’t waste your money!

Stopped syncing with Garmin - unreliable

no nickname 58963157@@ on

I have to enter my steps manually every day as it won’t sync anymore. Disconnecting and reconnecting doesn’t help.

Def worth the money

reilsky on

Most user friendly of the calorie counter/ food diary apps out there by miles

Very good but with some reservations

poet/tree on

Lose It! is a very impressive calorie and exercise tracking app and comes in at a subscription cost significantly lower than some of the competition. In many ways, it works as well or better. The database of foodstuffs seems excellent, and it's possible to scan products in your home and have them immediately populate the app. Where it seems to be let down, however, is in its integration with Apple's own Health app and in particular with the Steps module of same. Steps recorded by Health are automatically relayed from the Health app to Lose It! But the process of accounting for these steps is labyrinthine and convoluted and doesn't directly result in a corresponding calorie deficit. Instead there’s a lot of faffing around with bonuses which make little sense, even when the Health app has no problem with the conversion. After trying Lose It! for a number of days, in the end, I switched off the link between the two apps and chose the somewhat irritating process of entering all exercise steps in to Lose It! manually. If you can live with that, Lose It! is pretty good value. But it is a shame that this Health app integration unnecessarily complicates what should be a simple and straightforward process. It’s a reminder, if one were needed, that despite plethora of health and fitness apps available, few if any get all the basics right at an affordable price.

Not free

nothingisforfreehere on

End of the story… is not for free😆! Just waisted my time filling up all the blablabla…

LoseIt

Elle Ef on

I really don’t like the way this otherwise useful app overemphasises branded foods. It sometimes feels completely like a grocery store survey

Price

Boostone on

I like this app but they want €38.99 off me on my iPhone but €23.99 for the same thing on my girlfriends Samsung plus she can use it without paying anything where I can’t, I had to sign up for the 7 day free trial but I’m not paying that price while it’s far cheaper on a Samsung, is a good app though easy to use

Great Calorie Tracker App

Tasmin.Lately on

I was a my fitness pal user for about 10years but lose it is miles ahead of mfp. I was hesitant to switch over but the insights, information and overall user experience make me wish I had switched sooner

Camila

Camilassssppp on

It’s a great way of tracking your calories and help you to stay in calorie deficit. I lost 17 kg with while using this app.

A little too “controlling”

janelou1993 on

I suppose it’s for a different target audience than myself, but I felt you can’t customise your goals as well. The onboarding process was way too lengthy with questions about motivation (I gave up after a few minutes). I just wanted to check out a MFP alternative which would allow me to track my macros and calories during bulking and cutting phases, but this app seemed to focus only on weight loss and it auto-generates a plan that I didn’t necessarily want. But I suppose that makes sense given the name “Lose It”! Probably good for new trackers but for now I’ll be sticking to MFP.

Store Rankings

Ranking History

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Revenue and Downloads

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App Info

Publisher
FitNow, Inc.
Languages
Spanish, German, Chinese, Korean, French, English, Japanese, Portuguese
Recent version
16.3.700 (1 week ago )
Released on
Apr 18, 2016 (8 years ago )
Last updated
1 week ago