Description

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results.
MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track.
Download to start your 7-day trial of this premium, ad-free macro tracker app.
DIET SMARTER
Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau.
• The unique energy expenditure calculation detects changes in your metabolism
• Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would
• Weekly check-ins keep you on track toward your goals
The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress.
THE BEST MACRO TRACKER TOOLS
• The fastest macro tracker on the market with tools like barcode scan and custom foods
• Verified food database, so you can trust the accuracy of the foods you log
• Custom macro programs and weekly check-ins based on your goals and preferences
• Detailed breakdowns of micronutrients, macros, and more
• Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more
AN EMPOWERING, SUSTAINABLE APPROACH
MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets.

This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment.

You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps.

Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity.
A CLOSER LOOK AT FEATURES & BENEFITS
Nutrition coach
• Get a science-backed macro plan designed for your goals and preferences
• Set a goal to lose, maintain, or gain weight
• Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track

Macro tracker
• Large verified food database, so you can trust that calorie and macro information is accurate
• Barcode scanner
• Food tracker for both macros and micronutrients
• Features like copy/paste, custom foods, and smart history make food tracking quick and easy
• Timeline-style food log doesn’t lock you in to a certain number of meals
• Metric and imperial options
• Custom foods and recipes
Health insights tracker
• Best-in-class expenditure estimate
• Unique Weight Trend insight that cuts through the noise of daily fluctuations
• Habit tracker
• Period tracker
NOTICES
Contains information from Open Food Facts, which is made available
here under the Open Database License (ODbL).
Open Food Facts:
https://openfoodfacts.org/
ODbL:
https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium app that offers three auto-renewing subscription options:
$11.99 / month
$47.99 / half year
$71.99 / year (equal to $5.99 a month)
MacroFactor has a free trial, but does not offer a free subscription tier.
These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase.
Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings.
Terms & Conditions:
https://terms.macrofactorapp.com/
Privacy Policy:
https://privacy.macrofactorapp.com/

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In-Apps

Annual Subscription

$103.99

Monthly Subscription

$14.49

Semiannual Subscription

$68.99

Screenshots

User Rating

4.73 out of 5

311 ratings in Australia

5 star

276

4 star

3 star

2 star

1 star

Ratings History

MacroFactor Installs

Last 30 days

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MacroFactor Revenue

Last 30 days

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MacroFactor Reviews

Add integration with Apple Fitness app?

Amazing app, use every day. However could integration with the fitness app be done, I think it could be rlly useful to help track burnt cals and progress maybe?

I am impressed

This app is so good, I can’t believe I wasted so many years using a different macro tracker. You can tell a lot of love has gone into this app. The tracking is amazing. I just copy and paste the ingredient list to their AI tool and I got my macros for the meal.

No good for Australian users

My Fitness pal works better.

Initially skeptical

Started of skeptical but very useful to get an accurate measure of how calories and different macros can affect weight over longterm

Great looking app but no kj support

This app looks like it has great potential but the lack of kj support kills it for me. Anyone using calories in Australia would be well over 60 now. It hasn’t been taught in schools since the 70s. Technically it’s just so excessively easy to add, how can the app support different weights but not different energy…

Beautiful UI

Been using MacroFactor for a couple weeks now and as a graphic designer myself, I absolutely love the UI. I can definitely see a lot of effort has been put into the front-end design. I love the iconography of the food items, the gamified macro bars I need to fill every day, and the food timeline. As an Australian, I do find the barcode scanning to be 50/50 whether there’s already an entry or not - but rest assured, I am diligently making efforts to gradually add to the library of items! Altogether, great app! Give it a try!

Better than MFP

The food log is miles better than MFP, and the search is way faster. I’m switching.

Fantastic app

This is probably the best calorie counter / nutrition app you can get. It is single-handedly the reason I track my food and has been a huge help in reaching all of my goals, both weight gain and weight loss. Takes all the thinking out of dieting, and has a great user interface. To all those doubting, just give it a trial and see how you like it. You won’t be disappointed.

It’s Great

I tried this previously and it didn’t work for me. Decided to give it another go as I was getting frustrated with the app I was using and this time it’s working great. I’m losing g a ton of weight and I’m confident it will help me maintain once I reach my target. The help desk is also just that - helpful and responsive.

Unfortunately just not worth it outside the US…

Currently on day 2 of my 2 week trial, and app still has not been able to detect my food with the barcode. And I’m talking simple things like canned tuna and packet rice here in Australia. The camera on the app cannot focus on the nutrient label when it’s close, and then when it focuses further away it’s too far to read the label and register the carbs/protein/fat. I end up having to manually input everything and it’s getting too cumbersome given that this is a paid app. It’s upsetting since the app is nicely designed with a great UI and it’s really helpful that it calculates your required macros automatically. Wish it was more useful in Australia… will have to regretfully cancel my subscription until this is fixed.

Store Rankings

Chart

Chart	Category	Rank
Top Grossing	New Zealand Health Fitness	20
Top Grossing	South Africa Health Fitness	22
Top Grossing	Canada Health Fitness	22
Top Grossing	Hong Kong Health Fitness	22
Top Grossing	United States Health Fitness	22

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MacroFactor - Macro Tracker

Calorie, Nutrition, Food, Diet