---
title: "MyAD - Reviews, Revenue and Downloads in United Kingdom | Apple App Store"
description: "The Ultimate Angling Direct Experience – Introducing the All-New MyAD App!   Get the UK's favourite fishing tackle shop right on your device. The official MyAD app, by Angling Direct, is your essentia"
---

# MyAD — United Kingdom

![MyAD App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/6a/31/29/6a3129e8-2a4c-d17d-ff96-00851c4e48b4/AppIcon-0-0-1x_U007emarketing-0-11-0-85-220.png/434x0w.png)

**Developer:** [Angling Direct](https://apptail.io/developer/angling-direct-DiUc) (United Kingdom)
**Category:** Shopping
**Rating:** 2.8/5 (135 ratings)
**Price:** Free
**Bundle ID:** com.anglingdirect
**Store:** Apple App Store
**Country:** United Kingdom
**Version:** 2.1.7 (released 2026-04-07)
**Original Release:** 2022-01-16
**Languages:** English

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id1586334306)
**AppTail Page:** [https://apptail.io/app/myad-PrA/united-kingdom](https://apptail.io/app/myad-PrA/united-kingdom)

## MyAD Description
The Ultimate Angling Direct Experience – Introducing the All-New MyAD App!
 
Get the UK's favourite fishing tackle shop right on your device. The official MyAD app, by Angling Direct, is your essential companion for all things fishing. Browse, shop, and manage your account with our completely redesigned and smoother app experience.
 
Shop the Full Angling Direct Range 
Discover everything you need for your next session. With thousands of products, from rods and reels to bait and accessories, you can browse our entire inventory whenever and wherever you are.
Discover new products, deals, and special offers with our easy to use search.
 
MyAD Account, Rewards & Orders Simplified
Access all your essential Angling Direct details in one place.
- MyAD Rewards: View your rewards balance and access your digital MyAD Card directly in the app. Never miss out on a reward!
- Order Tracking: View your full order history, check shipment details, and track your deliveries seamlessly.
- Store Finder: Quickly locate your nearest Angling Direct store for those emergency tackle runs.
 
Ready to upgrade your fishing gear and your shopping experience? 
Download the free MyAD app today!

## MyAD Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/f3/30/d6/f330d634-f0cf-1dd4-c0e9-cebc28fa1e7e/MyAD-App-Intro.jpg/1284x2778.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/3e/d6/2d/3ed62da8-49af-c5bb-902b-d06bea9f7648/MyAD-App-Category_Landing.jpg/1284x2778.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/25/88/76/258876fb-e9cd-321c-b150-7dd7365a9915/MyAD-App-Search.jpg/1284x2778.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/a9/64/f5/a964f5de-148b-ad14-7983-b90825774b6b/MyAD-App-Product.jpg/1284x2778.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/40/e3/db/40e3dbbc-e6e1-21a0-4cf2-a67409852dbd/MyAD-App-Store_Locator.jpg/1284x2778.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/d9/04/5d/d9045d6f-ad2a-f971-be4c-6294842669df/MyAD-App-Account_Area.jpg/1284x2778.png)
- [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/aa/a0/70/aaa07048-6373-4f5b-6f96-ed3a9afd14c8/MyAD-App-Wishlist.jpg/1284x2778.png)
- [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/23/15/c7/2315c7b9-6237-e85f-5ee4-bcf346cc5744/MyAD-App-MyAD_Rewards.jpg/1284x2778.png)

## MyAD Rating Breakdown in United Kingdom
- 5 stars: 44 (33%)
- 4 stars: 12 (9%)
- 3 stars: 9 (7%)
- 2 stars: 17 (13%)
- 1 stars: 53 (39%)

## MyAD Reviews in United Kingdom

### **--- "Navigation is poor"
The app used to work fine but recently tried to use it a couple of times recently and the navigation is terrible. Picked a brand or discipline and then you can’t pick another thing without closing the app and starting again. The website is ok but the app is not
-- Stig wannabe, 2024-12-26

### **--- "App works , pay options limited, no Apple Pay"
As a previous person has said the app is very limited and you have to use the website. 
The pay options are limited just to card number entry so you can’t even pay with Apple Pay or PayPal or another means.
-- Fantana71, 2024-08-28

### ***-- "RMT"
Amazed that your shop in Wroxham does not open until 9.30 Mon to Weds.,is this an ongoing thing.
Tried to get 2 umbrellas the same at Aylsham Road,only one in stock. 
I’m hoping that your shop will open earlier during the summer months or people will go to the shop down the road.
-- Rog if, 2024-03-16

### *---- "Waste of time and effort"
Waste of time and effort worst suppler ever used been fishing over 30 years never had service like it won’t be ordering again
-- #Daz221, 2023-12-12

### *---- "Great Idea if it Worked"
Great intentions. App to make life easier and identify MyAd discounts is just what I need.
Unfortunately we have an app that’s a nightmare to use, it’s full of glitches and 9/10 simply doesn’t work so u have to make purchases via the online store instead.
-- Jimmy_”@&, 2023-12-07

### *---- "Awful App"
Where do I start.

1. It feels invasive by asking you to turn Bluetooth on
2. It feels invasive by requiring me to add my credit card details
3. It asks me to fill in all my details twice, one for delivery address and then again for my billing address. No option to copy.
4. It just leaves me with a HARD SELL type vibe. It’s a hobby for heavens sake . Deleted forever.

No option to pay anonymously
-- wyanacker, 2023-11-14

### ****- "Can be so much better"
Why is the search engine different from the website, and why can I not zoom in on the pictures.
-- ramprat1975, 2023-11-06

### *---- "Unable to sign in"
I’m having a continuous problem with signing in, I type in my login and password and then I’m met with a blank screen, until I click on something else and then go back to the barcode page and then it tells me to log in again. Which again I’m met with a blank page.
-- Simon2k19, 2023-10-10

### *---- "Using this app is like pissing against the wind…."
The use the app to make an order was an absolute nightmare 

My personal details, email & addresses are repeatedly deleted and are a PitA to enter each time I want to look at my recent order

It’s buggy and often crashes, 
It crashes every time I try to re-enter the details it deletes which is need to purchase and add to the cart…

My advice would be to just add stuff to the wish list and use that as a reference when you’re on the website…

But on the other hand, one stuff is in the wish list you can’t tap on it for details… or just shop elsewhere 🤷🏻‍♂️
-- Delinquency, 2023-10-09

### **--- "Needs work"
Nice to have an app however whenever I come to pay it always comes up with an internal error message so I have to log on to the website anyway and biometrics would be nice or just keep us logged in
-- whitemort, 2023-08-21

### *---- "Cant even log in"
Terrible app, disappointed cant check my ad prices without logging in and when i enter my details it just goes to a blank screen and nothing happens
-- wynnr4201, 2023-06-29

### **--- "Will be deleting"
OK it’s an App. It’s not the best App and I don’t shop for fishing tackle often enough to warrant having it installed, so it’s barely worth the clutter on the phone screen.

But the reason it’s being binned is because it uses Bluetooth enhanced geolocation, purportedly to help locate my nearest store - that’s rubbish! Bluetooth locates you with an accuracy of better than 50feet, and there’s no way AD need to know where I am with that level of detail (except to sell the info) and if I lived 50 ft from a store I think I’d know! I can’t see any reason to be tracked when buying fishing tackle.

So, intrusive and unnecessary. I’ll stick to the website (protected by my VPN)  in future.
-- Mark from SE London, 2023-06-29

### ****- "Broken Since Update."
Hopefully this will get fixed soon, the app won’t open fully (locks up) since the update.
-- JFB473, 2023-06-22

### *---- "Just crashes"
Since the latest update on IOS the app just crashes. Can you sort it out asap as u really enjoy this app.
-- kevsut, 2023-06-22

### *---- "Latest update"
Unfortunately the app does not work after the latest update
-- Jedibunny, 2023-06-22

### *---- "Does not work after the update"
App stays on the opening screen and then closes
-- 5318808, 2023-06-22

### **--- "No longer working."
Since the update yesterday the app won’t load for me, it hangs on the loading screen and nothing happens. Once this is fixed and the issue of keep having to login every time the app launches (previous to the latest issue) it will be a good app to use.
-- Leedisney78, 2023-06-22

### *---- "Does not allow signup"
Will not allow me to sign up
-- MickYorkie, 2023-06-21

### ****- "Great but has a few small quirks"
Hi Team,

Please can you find a way to stop the app logging out all the time? Maybe even allow faceid etc to log in?

Also the search term clears itself so you can’t edit your search you have to type it all in again. 

Thanks!
-- Seanocall, 2023-05-13

### ***** "Angling direct"
Great app easy to use
-- Any char, 2023-04-11

[View all MyAD reviews and detailed analytics on AppTail](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=reviews)


## MyAD Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Free | United Kingdom | Shopping | #376 |


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## MyAD Available In
- [United Kingdom](https://apptail.io/app/myad-PrA/united-kingdom)
- [Ireland](https://apptail.io/app/myad-PrA/ireland)

---

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