---
title: "PrettyLittleThing - Reviews, Revenue and Downloads in United Kingdom | Apple App Store"
description: "PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of wome"
---

# PrettyLittleThing — United Kingdom
> Shop Women's Clothing & Beauty

![PrettyLittleThing App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/e8/20/4d/e8204d6e-a26d-39cd-f051-adfdcc5fdd53/AppIcon-0-0-1x_U007epad-0-1-85-220.png/400x400bb.png)

**Developer:** [PRETTYLITTLETHING.COM](https://apptail.io/developer/prettylittlethingcom-BSR) (United Kingdom)
**Category:** Shopping
**Rating:** 4.8/5 (159,643 ratings)
**Price:** Free
**Bundle ID:** com.poqstudio.prettylittlething
**Store:** Apple App Store
**Country:** United Kingdom
**Version:** 80.18.0 (released 2026-09-21)
**Original Release:** 2016-09-02

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id1138840268)
**AppTail Page:** [https://apptail.io/app/prettylittlething-jQj/united-kingdom](https://apptail.io/app/prettylittlething-jQj/united-kingdom)

## PrettyLittleThing Description
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewellery. 

From the classic and timeless to contemporary and cutting edge womens fashion, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app.

- Wish list - Save now, shop later. All your favourite items in one place. 
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying. 
- Track your order – Global delivery tracked straight from checkout to your door.  
- PLT Royalty – Your next look? Already out for delivery thanks to unlimited next day delivery. Not to mention, free returns are valid for all Royalty members. 
- Pay easily, safely, and securely with Apple Pay.

Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. 

Shop today and express yourself in PrettyLittleThing.

## PrettyLittleThing Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/b9/eb/aa/b9ebaa40-57bb-983f-bf65-59bb6b252c6b/APPLE_IPHONE_MAX_-_1.jpg/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/15/cc/ec/15ccecc7-e7c3-60ed-02e6-4d6fff1fc977/APPLE_IPHONE_MAX_-_2.jpg/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/1e/be/de/1ebeded9-04ce-e646-8332-d92945bdc52c/3-1242x2688.jpg/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/00/3b/46/003b4638-3cb1-0d6d-2261-b4972b9cbac1/4-1242x2688.jpg/1242x2688.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/d9/52/09/d95209c2-b0a5-d6a5-3ecc-7d16af5b75d4/7-1242x2688.jpg/1242x2688.png)

## PrettyLittleThing Rating Breakdown in United Kingdom
- 5 stars: 138,856 (87%)
- 4 stars: 12,689 (8%)
- 3 stars: 4,192 (3%)
- 2 stars: 1,205 (1%)
- 1 stars: 2,701 (2%)

## PrettyLittleThing Reviews in United Kingdom

### *---- "hate the rebrand"
bring it back to the classics rather than all this overpriced stuff
-- randompuppydanceday, 2025-04-26

### *---- "Poor"
The amount of times I’ve had to keep logging into this app can. It’s also so glitchy never had a problem with any other app the way I have with this one
-- Liarosec, 2025-04-22

### *---- "Horrible"
I ordered a dress it was like 7 feet tall and I bought shoes and they gave me 2 right feet and it won’t let us contact them
-- 🌊💋💖, 2025-04-13

### *---- "STOP USING EVRI"
YET AGAIN I’VE PAID FOR NEXT DAY DELIVERY BUT EVRI ALWAYS MANAGE TO MESS THAT UP. WASTE OF MONEY, I WILL BUY FROM COMPANIES THAT DON’T SHIP WITH EVRI FROM NOW ON!
-- Pp_dontee, 2025-04-12

### *---- "Lost a loyal customer"
Since the rebrand the clothes are way more expensive and way worse quality, not entirely sure what PLT is trying to achieve, I’ve shopped here since 2020 and since seeing how basic,bland and cheap looking the new items are I’m done with shopping here. Disappointed.
-- Emily_Kingg_, 2025-03-30

### *---- "DIFFICULT TO BROWSE"
It’s so long to browse on an iPad, please give the option to view more than 2 items whilst scrolling we need to see at least 3/4. Please refer to Zara’s app ta
-- Gigi Greens, 2025-03-30

### *---- "I hate it"
I HATE THE NEW UPDATE ITS SO UGLY YOU AINT NO CHANEL OR PRADA
-- AAAAA.4&, 2025-03-29

### *---- "Lost a customer…"
I was optimistic about the rebrand looking at the styles and pricing, however made my first order since the change and I am massively disappointed. The quality is absolutely shocking, pricing does not support it at all and a very funny smell from the clothes. Not impressed to say the least and every item is to be returned, lost my custom!!
-- jazzy363, 2025-03-27

### **--- "Disappointing"
This used to be my go to for clothes perfect for my age group. Since the rebrand, it’s quite obvious the amount of people unhappy with it. PLT will lose a lot of customers to competitors. Boohoo, ASOS etc
-- amzhugz, 2025-03-20

### *---- "Clothing"
Shocking, too expensive and boring.
-- banessa.v, 2025-03-15

[View all PrettyLittleThing reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews)


## PrettyLittleThing Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Free | Ireland | Shopping | #41 |
| Top Free | Nigeria | Shopping | #61 |
| Top Free | Dominican Republic | Shopping | #63 |
| Top Free | Australia | Shopping | #82 |
| Top Free | United Kingdom | Shopping | #87 |
| Top Free | New Zealand | Shopping | #134 |
| Top Free | Greece | Shopping | #168 |
| Top Free | Algeria | Shopping | #180 |
| Top Free | France | Shopping | #180 |
| Top Free | Sweden | Shopping | #181 |
| Top Free | United States | Shopping | #188 |
| Top Free | Poland | Shopping | #216 |
| Top Free | Netherlands | Shopping | #245 |
| Top Free | Pakistan | Shopping | #250 |

## PrettyLittleThing Discovered Keywords
- forever 21
- cider curve
- shopping clothes
- cider clothing
- cider
- womens clothes
- killstar
- h m app
- shopping
- boohoo women

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## PrettyLittleThing Available In
- [United Kingdom](https://apptail.io/app/prettylittlething-jQj/united-kingdom)
- [United States](https://apptail.io/app/prettylittlething-jQj/united-states)
- [Ireland](https://apptail.io/app/prettylittlething-jQj/ireland)
- [France](https://apptail.io/app/prettylittlething-jQj/france)
- [Canada](https://apptail.io/app/prettylittlething-jQj/canada)
- [Australia](https://apptail.io/app/prettylittlething-jQj/australia)
- [Germany](https://apptail.io/app/prettylittlething-jQj/germany)
- [Belgium](https://apptail.io/app/prettylittlething-jQj/belgium)
- [Netherlands](https://apptail.io/app/prettylittlething-jQj/netherlands)
- [Switzerland](https://apptail.io/app/prettylittlething-jQj/switzerland)
- [Sweden](https://apptail.io/app/prettylittlething-jQj/sweden)
- [Spain](https://apptail.io/app/prettylittlething-jQj/spain)
- [South Africa](https://apptail.io/app/prettylittlething-jQj/south-africa)
- [Norway](https://apptail.io/app/prettylittlething-jQj/norway)
- [United Arab Emirates](https://apptail.io/app/prettylittlething-jQj/united-arab-emirates)
- [Italy](https://apptail.io/app/prettylittlething-jQj/italy)
- [Portugal](https://apptail.io/app/prettylittlething-jQj/portugal)
- [Nigeria](https://apptail.io/app/prettylittlething-jQj/nigeria)
- [Denmark](https://apptail.io/app/prettylittlething-jQj/denmark)
- [Israel](https://apptail.io/app/prettylittlething-jQj/israel)
- [Croatia](https://apptail.io/app/prettylittlething-jQj/croatia)
- [New Zealand](https://apptail.io/app/prettylittlething-jQj/new-zealand)
- [Austria](https://apptail.io/app/prettylittlething-jQj/austria)
- [Iceland](https://apptail.io/app/prettylittlething-jQj/iceland)
- [Malta](https://apptail.io/app/prettylittlething-jQj/malta)
- [Ghana](https://apptail.io/app/prettylittlething-jQj/ghana)
- [Romania](https://apptail.io/app/prettylittlething-jQj/romania)
- [Finland](https://apptail.io/app/prettylittlething-jQj/finland)
- [Saudi Arabia](https://apptail.io/app/prettylittlething-jQj/saudi-arabia)
- [Greece](https://apptail.io/app/prettylittlething-jQj/greece)
- [India](https://apptail.io/app/prettylittlething-jQj/india)
- [Poland](https://apptail.io/app/prettylittlething-jQj/poland)
- [Jamaica](https://apptail.io/app/prettylittlething-jQj/jamaica)
- [Russia](https://apptail.io/app/prettylittlething-jQj/russia)
- [Luxembourg](https://apptail.io/app/prettylittlething-jQj/luxembourg)
- [Hungary](https://apptail.io/app/prettylittlething-jQj/hungary)
- [Singapore](https://apptail.io/app/prettylittlething-jQj/singapore)
- [Cyprus](https://apptail.io/app/prettylittlething-jQj/cyprus)
- [Mexico](https://apptail.io/app/prettylittlething-jQj/mexico)
- [Türkiye](https://apptail.io/app/prettylittlething-jQj/turkey)
- [Dominican Republic](https://apptail.io/app/prettylittlething-jQj/dominican-republic)
- [Malaysia](https://apptail.io/app/prettylittlething-jQj/malaysia)
- [Czechia](https://apptail.io/app/prettylittlething-jQj/czechia)
- [Slovenia](https://apptail.io/app/prettylittlething-jQj/slovenia)
- [Egypt](https://apptail.io/app/prettylittlething-jQj/egypt)
- [Brazil](https://apptail.io/app/prettylittlething-jQj/brazil)
- [Hong Kong SAR China](https://apptail.io/app/prettylittlething-jQj/hong-kong)
- [Kenya](https://apptail.io/app/prettylittlething-jQj/kenya)
- [Slovakia](https://apptail.io/app/prettylittlething-jQj/slovakia)
- [Ukraine](https://apptail.io/app/prettylittlething-jQj/ukraine)
- [Japan](https://apptail.io/app/prettylittlething-jQj/japan)
- [Thailand](https://apptail.io/app/prettylittlething-jQj/thailand)
- [Bermuda](https://apptail.io/app/prettylittlething-jQj/bermuda)
- [Kuwait](https://apptail.io/app/prettylittlething-jQj/kuwait)
- [Latvia](https://apptail.io/app/prettylittlething-jQj/latvia)
- [Lithuania](https://apptail.io/app/prettylittlething-jQj/lithuania)
- [China](https://apptail.io/app/prettylittlething-jQj/china)
- [Barbados](https://apptail.io/app/prettylittlething-jQj/barbados)
- [Azerbaijan](https://apptail.io/app/prettylittlething-jQj/azerbaijan)
- [Estonia](https://apptail.io/app/prettylittlething-jQj/estonia)
- [Vietnam](https://apptail.io/app/prettylittlething-jQj/vietnam)
- [Angola](https://apptail.io/app/prettylittlething-jQj/angola)
- [South Korea](https://apptail.io/app/prettylittlething-jQj/south-korea)
- [North Macedonia](https://apptail.io/app/prettylittlething-jQj/north-macedonia)
- [Bulgaria](https://apptail.io/app/prettylittlething-jQj/bulgaria)
- [Chile](https://apptail.io/app/prettylittlething-jQj/chile)
- [Indonesia](https://apptail.io/app/prettylittlething-jQj/indonesia)
- [Mauritius](https://apptail.io/app/prettylittlething-jQj/mauritius)
- [Qatar](https://apptail.io/app/prettylittlething-jQj/qatar)
- [Senegal](https://apptail.io/app/prettylittlething-jQj/senegal)
- [Uganda](https://apptail.io/app/prettylittlething-jQj/uganda)
- [Bahrain](https://apptail.io/app/prettylittlething-jQj/bahrain)
- [Colombia](https://apptail.io/app/prettylittlething-jQj/colombia)
- [Lebanon](https://apptail.io/app/prettylittlething-jQj/lebanon)
- [Guyana](https://apptail.io/app/prettylittlething-jQj/guyana)
- [Peru](https://apptail.io/app/prettylittlething-jQj/peru)
- [Kazakhstan](https://apptail.io/app/prettylittlething-jQj/kazakhstan)
- [Philippines](https://apptail.io/app/prettylittlething-jQj/philippines)
- [Armenia](https://apptail.io/app/prettylittlething-jQj/armenia)
- [Sri Lanka](https://apptail.io/app/prettylittlething-jQj/sri-lanka)
- [Jordan](https://apptail.io/app/prettylittlething-jQj/jordan)
- [Botswana](https://apptail.io/app/prettylittlething-jQj/botswana)
- [Cayman Islands](https://apptail.io/app/prettylittlething-jQj/cayman-islands)
- [Panama](https://apptail.io/app/prettylittlething-jQj/panama)
- [Argentina](https://apptail.io/app/prettylittlething-jQj/argentina)
- [Namibia](https://apptail.io/app/prettylittlething-jQj/namibia)
- [Grenada](https://apptail.io/app/prettylittlething-jQj/grenada)
- [Algeria](https://apptail.io/app/prettylittlething-jQj/algeria)
- [Madagascar](https://apptail.io/app/prettylittlething-jQj/madagascar)
- [Pakistan](https://apptail.io/app/prettylittlething-jQj/pakistan)
- [British Virgin Islands](https://apptail.io/app/prettylittlething-jQj/british-virgin-islands)
- [Belarus](https://apptail.io/app/prettylittlething-jQj/belarus)
- [Belize](https://apptail.io/app/prettylittlething-jQj/belize)
- [El Salvador](https://apptail.io/app/prettylittlething-jQj/el-salvador)
- [Taiwan](https://apptail.io/app/prettylittlething-jQj/taiwan)
- [Ecuador](https://apptail.io/app/prettylittlething-jQj/ecuador)
- [Uruguay](https://apptail.io/app/prettylittlething-jQj/uruguay)
- [Honduras](https://apptail.io/app/prettylittlething-jQj/honduras)
- [Mali](https://apptail.io/app/prettylittlething-jQj/mali)
- [Tunisia](https://apptail.io/app/prettylittlething-jQj/tunisia)
- [Nepal](https://apptail.io/app/prettylittlething-jQj/nepal)
- [Brunei](https://apptail.io/app/prettylittlething-jQj/brunei)
- [Bolivia](https://apptail.io/app/prettylittlething-jQj/bolivia)
- [Suriname](https://apptail.io/app/prettylittlething-jQj/suriname)
- [Venezuela](https://apptail.io/app/prettylittlething-jQj/venezuela)
- [Oman](https://apptail.io/app/prettylittlething-jQj/oman)
- [Nicaragua](https://apptail.io/app/prettylittlething-jQj/nicaragua)
- [Macao SAR China](https://apptail.io/app/prettylittlething-jQj/macau)
- [Uzbekistan](https://apptail.io/app/prettylittlething-jQj/uzbekistan)
- [Paraguay](https://apptail.io/app/prettylittlething-jQj/paraguay)
- [Cambodia](https://apptail.io/app/prettylittlething-jQj/cambodia)

---

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