Purify: Block Ads and Tracking
Browse in peace, 4X faster.
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Featured & recommended by CNBC, Wall Street Journal, BuzzFeed, NY Times, Huffington Post, and many more.

Block ads & tracking with the most efficient blocker on the App Store. Browse 4x faster. Save 50% of your data usage.

Browse in Peace™ with the easiest, most efficient blocker for Safari on iOS — load pages 4X FASTER and protect your privacy.

#1 on the App Store worldwide in the paid apps category.
#1 Productivity app in the U.S. and worldwide.

Trusted and loved by hundreds of thousands of users, Purify is the best-selling blocker on the App Store.

No more ads, tracking, or clutter — Purify is a breeze to install and works right out of the box.

Here's why you'll love Purify:

• Instantly browse an average of 4x FASTER

• Reduce your web data consumption on Cellular & Wi-Fi by an average of 50%

• Browse the web clutter-free — reclaim precious screen space

• Ultimate privacy: Purify eliminates tracking — and never intercepts or sees any of your traffic

• “a 21% battery life increase from using Purify... [when] web browsing”, “the test results spurred me to keep Purify” — The New York Times.

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's professionally hand-crafted filter optimizes your browsing experience. With free regular updates, all users receive the best and latest of Purify at frequent intervals.

Purify gives you complete control: whitelisting with Purify is effortless — just a tap from within Safari.

Purify also syncs your preferences and whitelists via iCloud across all your devices.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:
• social buttons and comments
• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from users:

— "Makes mobile browsing great again."
— "Practically instant page loads."
— "I've used every one of the content blockers so far and Purify is by far the best one."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."
— "I've tried dozens of adblock apps... Purify is in a league of its own."
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User Rating

3.8 out of 5

693 ratings in United States

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Ratings History


Good to start with not so much any more

Moo master prime on

Has not been updated since ios 12 Get with it devs

Spam blocked?

Biglittleguy on

I still get spam!

This really works

0heyblondie on

It’s just that simple...

Solid for the longest time but…

Guano23 on

The app has not been update in some time and no longer functions as expected. Obsolete.

The tutorial is out of date

The dark lord fluffles 97 on

Essentially I just bought the app and I am not able to enable it on my device. Upon further investigation...the tutorial video is out of date. In 16.4.1 you have to go the Safari extension settings to enable. Well see how it goes from here.

What blocking

JC Austin Texas on

Purify is not blocking any ads on my ipad

Needs updates

Stinkymario777 on

Recently see so many ads. Essentially useless and worthless now.

Abandoned app :(

Sblme03 on

Was once a great product, now abandoned by devs

Works as advertised! ;-)

LarryKxx58 on

I've been using Atomic Browser with Adblock for years. Since Atomic is no longer being updated I will eventually need to switch to another browser. This plug-in makes Safari a viable option. So far it works great. I had to whitelist a few sites but latest updates have allowed me to remove some of them. Keep up the good work! UPDATE Nov. 3, 2020: This app hasn’t been updated in quite awhile. Doesn’t work as well as it used to. Changing my rating from 5 stars to 2 stars.

Still working great

iloox on

After all this time it still works quietly in the background.

Store Rankings

Ranking History

App Ranking History not available yet

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App Info

Chris Aljoudi
Recent version
1.4 (5 years ago )
Released on
Sep 16, 2015 (8 years ago )
Last updated
7 hours ago