Purify: Block Ads and Tracking
Browse in peace, 4X faster.
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Featured & recommended by CNBC, Wall Street Journal, BuzzFeed, NY Times, Huffington Post, and many more.

Block ads & tracking with the most efficient blocker on the App Store. Browse 4x faster. Save 50% of your data usage.

Browse in Peace™ with the easiest, most efficient blocker for Safari on iOS — load pages 4X FASTER and protect your privacy.

#1 on the App Store worldwide in the paid apps category.
#1 Productivity app in the U.S. and worldwide.

Trusted and loved by hundreds of thousands of users, Purify is the best-selling blocker on the App Store.

No more ads, tracking, or clutter — Purify is a breeze to install and works right out of the box.

Here's why you'll love Purify:

• Instantly browse an average of 4x FASTER

• Reduce your web data consumption on Cellular & Wi-Fi by an average of 50%

• Browse the web clutter-free — reclaim precious screen space

• Ultimate privacy: Purify eliminates tracking — and never intercepts or sees any of your traffic

• “a 21% battery life increase from using Purify... [when] web browsing”, “the test results spurred me to keep Purify” — The New York Times.

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's professionally hand-crafted filter optimizes your browsing experience. With free regular updates, all users receive the best and latest of Purify at frequent intervals.

Purify gives you complete control: whitelisting with Purify is effortless — just a tap from within Safari.

Purify also syncs your preferences and whitelists via iCloud across all your devices.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:
• social buttons and comments
• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from users:

— "Makes mobile browsing great again."
— "Practically instant page loads."
— "I've used every one of the content blockers so far and Purify is by far the best one."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."
— "I've tried dozens of adblock apps... Purify is in a league of its own."
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User Rating

3.8 out of 5

698 ratings in United States

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Ratings History


Not for me

CR1165 on

Apparently I don’t have the feature required to activate. Content Blocker doesn’t appear anywhere in the Safari app settings so I’m out $1.99 for nothing. Very disappointing Actually I was able to change the extension setting and turn it on but then remembered I don’t use Safari so I really can’t fairly rate Purify

Not seeing anything that is different.

Leonardcl1 on

Not so sure

Simple. Effective (for Safari app)

Volkai on

I’m a little surprised Apple never acquired this, because Purify fulfills the Apple promise “it just works”. The exception to that being, it doesn’t seem to apply to in-app browsing outside of the Safari app proper. It would be nice if it did that, too, but I don’t know if that’s even possible. (Would love it to work in the Voice Aloud Reader app if it is!)



been using for years works great for me

Deleted Purify and got it back within a week

sin_cerely on

I have used Purify for years and it just silently did its job and didn’t harass me for so long I just figured it was deprecated and obsolete. I decided to delete Purify and within a week I realized how irritating the internet has become. The internet without a ad blocker reminds me of the 90’s all over again. Bloated, frustrating and borderline unusable. I installed Purify again a few days ago to protect my sanity and I’m astonished how much it helps the internet be tolerable.


Dennis1701 on

No need to say more.


Imaginaryspirit on

Used to work but now doesn’t

Hasn't updated in 5 years

Feykling on

While it was worth the purchase 5+ years ago, at this time i wouldn't recommend it, doesn't work on various sites including youtube and some of the better news sites. It still "kinda" works though. As previous people have said in "Private" mode, purify does not work at all

Not working

Esat Belviranli on

I can still see all ads. Not refundable..


IbbyIce on

Please update the app. Used to be great when it worked.

Store Rankings

Ranking History

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App Info

Chris Aljoudi
Recent version
1.4 (5 years ago )
Released on
Sep 16, 2015 (8 years ago )
Last updated
4 days ago