--- title: "Rule: Money Pet & Budgeting - Reviews, Revenue and Downloads in United Kingdom | Apple App Store" description: "Turn money into a game! Stop impulse spending & save money with your own pet squirrel. Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and fin" --- # Rule: Money Pet & Budgeting — United Kingdom > Stop Impulse Spending & Save ![Rule App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/03/9f/c5/039fc51a-5d7f-565b-0bf8-829c746a035f/AppIcon-0-0-1x_U007epad-0-1-85-220.png/434x0w.png) **Developer:** [Rule Finance](https://apptail.io/developer/rule-finance-EtQipc) (United Kingdom) **Category:** Finance **Rating:** 5.0/5 (2 ratings) **Price:** Free **Bundle ID:** app.getrule.rulemoney **Store:** Apple App Store **Country:** United Kingdom **Version:** 0.12.1 (released 2026-07-18) **Original Release:** 2026-06-24 **Languages:** English **App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id6754825134) **AppTail Page:** [https://apptail.io/app/rule-money-pet-budgeting-rnEA/united-kingdom](https://apptail.io/app/rule-money-pet-budgeting-rnEA/united-kingdom) ## Rule Description Turn money into a game! Stop impulse spending & save money with your own pet squirrel. Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you. DESIGNED TO REDUCE MONEY STRESS: Whether you struggle to stay organised, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence. Rule has been built for: Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual. Impulse Shoppers: We help you create that crucial pause between desire and purchase. Budget Haters: Finally, a system that works with your natural habits, not against them. MEET NUTTY, YOUR PET SQUIRREL Forget overwhelming notifications and complicated spreadsheets. Nutty is your new money buddy: celebrating your wins, cheering you on to save, and never guilt-tripping you over slip-ups. (Though Nutty definitely notices.) KEEP YOUR FOREST ALIVE Your spending grows a living forest. Stay on budget and Nutty waters your tree. Overspend, and things get a little... flammable. Every month is a fresh chance to keep your forest green. WHY YOU'LL LOVE RULE: FUN BUDGETING: Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet. STOP IMPULSE SPENDING: Get a quick reality check before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety. WATCH YOUR SAVINGS GROW: Make saving a daily ritual. Nutty cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results! COLLECT CUTE REWARDS: Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money. Say goodbye to money anxiety and hello to your new budgeting buddy! Download Rule today and turn money management into a game you can actually win. Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096) ## Rule Screenshots - [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/ff/6a/a1/ff6aa112-5a24-148e-67ef-46418a6a52a3/1-forest-heroIllu-iPhone.png/1284x2778.png) - [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/da/75/44/da7544ab-86eb-c352-bb8e-f45c17e18125/1.png/1284x2778.png) - [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/6e/b1/d1/6eb1d113-0b4a-06ff-3238-491832ba197a/2.png/1284x2778.png) - [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/9e/05/00/9e050076-1336-eb3c-f123-3099482e3556/3.png/1284x2778.png) - [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/e8/f6/41/e8f641b3-ad3c-3f77-8075-13c7731ec95f/4.png/1284x2778.png) - [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/9e/5f/dc/9e5fdc7a-aac3-154b-c6b9-2df5b421ed15/6.png/1284x2778.png) - [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/25/b2/0d/25b20d8b-e661-33f3-cfd8-3ff4168d58c2/5.png/1284x2778.png) - [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/38/83/d9/3883d958-81a4-4fa9-5d08-d09114d8962e/7.png/1284x2778.png) ## Rule Rating Breakdown in United Kingdom - 5 stars: 2 (100%) - 4 stars: 0 (0%) - 3 stars: 0 (0%) - 2 stars: 0 (0%) - 1 stars: 0 (0%) ## Rule In-App Purchases | Item | Price | |------|-------| | Rule Plus - Annual Early Supporter | £39.99 | | Rule Plus - Monthly | £9.99 | | Rule Plus - Annual | £89.99 | | Early Supporter - Monthly | £1.99 | | Early Supporter - Annual | £19.99 | ## Rule Store Rankings | Chart | Country | Category | Rank | |-------|---------|----------|------| | Top Grossing | United Kingdom | Finance | #19 | | Top Free | United Kingdom | Finance | #219 | --- ## About AppTail [AppTail](https://apptail.io) is a mobile app intelligence platform providing app analytics, ASO (App Store Optimization) tools, keyword tracking, competitor analysis, revenue estimates, and review monitoring for iOS App Store apps. Track your app's performance, discover ranking keywords, monitor competitors, and analyze market trends. - [Search Apps](https://apptail.io) - [Top Charts](https://apptail.io/top-iphone-apps) - [Sign Up for Full Access](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=footer) *Data provided by [AppTail](https://apptail.io) - Mobile App Intelligence Platform*