---
title: "Sephora - Beauty Shopping - Reviews, Revenue and Downloads in Australia | Apple App Store"
description: "This is your personal access to the world of Sephora.  SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere.  • Quickly and easily browse a variety of product"
---

# Sephora - Beauty Shopping — Australia
> Buy makeup on the go

![Sephora App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/3b/f5/ee/3bf5ee17-b282-27cb-b36c-c42f6b1c71ca/AppIcon-0-0-1x_U007emarketing-0-11-0-85-220.png/434x0w.png)

**Developer:** [Sephora Digital SEA Pte](https://apptail.io/developer/sephora-digital-sea-pte-mrs) (Singapore)
**Category:** Shopping
**Rating:** 4.9/5 (19,802 ratings)
**Price:** Free
**Bundle ID:** com.sephora.digital
**Store:** Apple App Store
**Country:** Australia
**Version:** 5.1.14 (released 2026-06-13)
**Original Release:** 2017-03-21
**Languages:** English, Indonesian, Korean, Thai, Chinese

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/au/app/app/id1152899196)
**AppTail Page:** [https://apptail.io/app/sephora-beauty-shopping-XOYd/australia](https://apptail.io/app/sephora-beauty-shopping-XOYd/australia)

## Sephora Description
This is your personal access to the world of Sephora.

SHOP skincare, makeup and all things beauty online via the Sephora mobile app—anytime anywhere.

• Quickly and easily browse a variety of products and shop from wherever you are
• Get app-exclusive perks: sneak previews, early access, special promotions and more
• Buy and send gift cards to your friends and family (Available in Australia, New Zealand, Singapore, HK SAR, Philippines)

Beauty Pass - Sephora Membership

• Download the app to receive 50 POINTS
• 40 POINTS when you create a Beauty Pass account and sign in on the app
• Enjoy 10% off your first online purchase*
• Keep track of your Beauty Pass points digitally
• Redeem exciting products and gift sets in the Rewards Boutique
• View past purchases and products you’ve wishlisted
• Access member-exclusive deals and benefits
• Get 2X bonus points on a purchase during your birthday month
• Sign in to Sephora with Apple ID

Beautyfeed

• STAY updated on latest trends, watch expert makeup how-to’s, learn from step-by-step tutorials and get tips
• SHARE your favourite BeautyFeed article with friends

Virtual Artist & Foundation Finder

• TRY on makeup digitally using facial recognition technology —from eyeshadows to lipsticks and false lashes
• Find your perfect foundation match with Sephora's Shade Finder

Other Features

• FIND a Sephora store near you
• Share your makeup and skincare must-haves with friends
• Get alerts on new arrivals from your favourite brands and sales through push notifications
• Read product reviews
• Tag our Instagram account to be featured on our mobile app
• Scan product barcodes in-store for information on products & to read reviews (Available in Australia, New Zealand, Singapore, Malaysia)
• Use widgets to access your membership card, BeautyFeed and recent orders

Payment Methods

• Credit Card / Debit Card / Cash on delivery / PayPal / Sephora Gift Card
• Shop now, pay later for all your favourite products via Afterpay. *Only available in Australia and New Zealand
• Check out with Apple Pay directly from your cart (Available in Australia, New Zealand, Singapore, HK SAR)

Booking Services* available in stores only

• DISCOVER beauty and makeup services with our expert Beauty Advisors at the Sephora Beauty Studio. Approach our Beauty Advisors in-store or book an appointment through the app!

Fuss-free and easy to use, get instant access to the latest cosmetics from top brands like Lancôme, Beautyblender, Christophe Robin, Anastasia Beverly Hills, KORA Organics, Benefit Cosmetics, Nudestix, our in-house brand SEPHORA COLLECTION and more.

DOWNLOAD the free Sephora - Beauty Shopping app today and discover a wide variety of products from hair care to beauty tools or facial masks, and get exclusive access to app-only benefits, promotions and deals. Update the app regularly to be the first to experience new features.

Contact Us:

Singapore
Website: www.sephora.sg
Email: contact@sephora.sg
Facebook: facebook.com/sephorasingapore
Instagram: @sephorasg

Malaysia
Website: www.sephora.my
Email: contact@sephora.my
Facebook: facebook.com/sephoramalaysia
Instagram: @sephoramy

Australia
Website: www.sephora.com.au
Email: contact@sephora.com.au
Facebook: facebook.com/sephoraaustralia
Instagram: @sephoraaus

New Zealand
Website: www.sephora.nz
Email: contact@sephora.nz
Facebook: facebook.com/sephoranewzealand
Instagram: @sephoranz

Hong Kong SAR
Website: www.sephora.hk
Email: contact.hk@sephora.hk
Facebook: facebook.com/sephorahongkong
Instagram: @sephorahk

Philippines
Website: www.sephora.ph
Email: contact@sephora.ph
Facebook: facebook.com/sephoraphilippines
Instagram: @sephoraph

Thailand
Website: www.sephora.co.th
Email: contact@sephora.co.th
Facebook: facebook.com/sephorathailand
Instagram: @thaisephora

Indonesia
Website: www.sephora.co.id
Email: contact@sephora.co.id

## Sephora Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/03/61/42/036142ae-973f-6d51-90a4-8305c65990f5/0_APP_IPHONE_65_0.jpg/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/0b/e4/e2/0be4e250-1778-422c-2a8f-b7c67b64bbb2/1_APP_IPHONE_65_1.jpg/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/b6/e4/76/b6e4766c-a493-7f82-eeb4-000094aa9f3f/2_APP_IPHONE_65_2.jpg/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/fb/e8/8f/fbe88f36-9b3e-39ea-2e2b-347c8e2a3729/3_APP_IPHONE_65_3.jpg/1242x2688.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/c5/21/07/c5210703-ef05-b38c-667e-39dfb61b76c0/4_APP_IPHONE_65_4.jpg/1242x2688.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/03/d6/c5/03d6c5d6-1f05-7fa3-0dbe-e038d8bfde1d/5_APP_IPHONE_65_5.jpg/1242x2688.png)
- [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/4b/22/12/4b2212f4-0f23-8d09-9b2d-97302a7ef50e/6_APP_IPHONE_65_6.jpg/1242x2688.png)
- [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/09/0d/61/090d6139-2a56-c0bc-52a9-4cc669474cd7/7_APP_IPHONE_65_7.jpg/1242x2688.png)
- [Screenshot 9](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/f8/c0/9f/f8c09fba-f25f-640b-ddc3-d927ae789735/8_APP_IPHONE_65_8.jpg/1242x2688.png)
- [Screenshot 10](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/b8/11/8d/b8118d9c-5064-c9fd-6f8e-7424a6ca0ec3/9_APP_IPHONE_65_9.jpg/1242x2688.png)

## Sephora Rating Breakdown in Australia
- 5 stars: 18,783 (95%)
- 4 stars: 579 (3%)
- 3 stars: 133 (1%)
- 2 stars: 65 (0%)
- 1 stars: 242 (1%)

## Sephora Reviews in Australia

### ***** "Sephora"
App is helpful knowing what is in stock as well as having the little bot to help. Thank you Sephora. 🤍
-- Anonymous4517G, 2025-05-14

### ***** "Best store ever!!!"
Best quality app and sooo easy to use. I can just search what I want and it will come up as the first thing. Other than the App,Store is the besttttttttt!
-- Rosie.N.T, 2025-05-09

### ****- "Baddies"
You guys are baddies but don’t have all the things I want
-- :3:)XD;D, 2025-05-03

### ***** "The products!!!"
Sephora literally has every product I can think of I love using the app because it tells me the prices!
-- Cutiexoxo246, 2025-04-30

### ***** "My review"
It’s so helpful trying to find what I need also with the sales ❤️❤️
-- Reviewy dewy, 2025-04-24

### **--- "Idk how to use it"
I try to sign in every time and it loads and then just stops like something is wrong but it dosent tell me something is wrong so idk what’s wrong!!!!! But it’s fine because there’s always the app Sephora on google
-- Abbie’s amazing reveiw!, 2025-04-24

### ***** "Sephora"
Hey 
I love how easy it is to find products xx
-- ruby savage, 2025-04-23

### **--- "No more waitlist me option for online stock?"
The option to tap “waitlist me” is gone on the app because it is in stock for clock and collect but out of stock online. Like click and collect is ages away from where i love so i want to be waitlisted and notified for the online restock but im unable to do that now.
-- InnaBestGirl, 2025-04-21

### ***** "Really good quality"
Moisturizer
-- owlwkkem, 2025-04-18

### ***** "Sefora"
I love you so much
-- Dooobeeee, 2025-04-13

### ***** "Sephora"
This is the best app ever. I loved it so much.
-- Lola vinton, 2025-04-12

### **--- "Needs improvement"
Why is this app so bad? It’s so slow (taking minutes to load things sometimes) and buggy, it’s crashed on me on multiple instances while doing something mundane like checking my cart.
It sends hoards of notifications suggesting random item purchases or reminding me multiple times a day an item is in my cart. And if you turn notifications off it practically begs you on the app to turn them back on.
Items aren’t clear they’re out of stock sometimes, so you click on it to learn it’s out of stock online and there’s only available stock in store a state away from you, or it allows you to add an out of stock item to your cart.
I don’t know… it’s a weird app.
-- mizumizu2019, 2025-04-11

### **--- "Kill google captcha with fire"
Your are spitting into face of your users with “Your computer or network may be sending automated queries. To protect our users, we can't process your request right now. For more details visit our help page”
-- dudalev, 2025-04-08

### ***** "Sephora"
I love Sephora but some time it’s hard to make time to get there so I go online and buy everything I need and a day later I have it
-- willow🎀💅🏻, 2025-04-07

### *---- "Lags and glitches"
It always makes you go to the app from the web when the app doesn't even work properly. "Add to cart" it freezes, search something it freezes, anything you do it gives you the loading button for 10 mins. Like fix it since you always want to take the web to your app.
-- noel1294, 2025-03-29

### ***** "Love it!!!"
It is so good I recommend it get it now!!!!!
-- Kxbfhdbvsifkzngag, 2025-03-26

### ***** "Amazing"
I love the Sephora app it’s approachable because of how user friendly it is, I’ve never had a app that is so straightforward with so many perks. One of my fav features of the site is the beauty bots there like online workers ask them just about anything and they will deliver, another one of my personal favourite features is the beauty feed it’s so clever a great way to advertise. Overall this is the best app experience I’ve ever had.👏👏👏❤️❤️🫶🏻
-- Flick1357, 2025-03-16

### ***** "Great experience"
The Sephora app was so good it tracked my item perfectly and it was so easy to use and make an account with 10/10
-- Supercallofradgili, 2025-03-15

### ***** "Love Sephora"
I am a complete lover of Sephora and the biggest fan of all their products that they sell
-- sephora4ever, 2025-03-14

### ***** "So good!!"
I love it so much.
Whenever I’m bored I just go on Sephora and look at some beauty products.
10/10 recommend 
🛍💅💗
-- slaysallsdays, 2025-03-10

[View all Sephora reviews and detailed analytics on AppTail](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=reviews)


## Sephora Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Free | Singapore | Shopping | #17 |
| Top Free | Australia | Shopping | #22 |
| Top Free | Malaysia | Shopping | #25 |
| Top Free | New Zealand | Shopping | #28 |
| Top Free | Indonesia | Shopping | #28 |
| Top Free | Philippines | Shopping | #29 |
| Top Free | Thailand | Shopping | #42 |
| Top Free | Hong Kong SAR China | Shopping | #58 |
| Top Free | Australia | Overall | #207 |
| Top Free | Singapore | Overall | #271 |
| Top Free | New Zealand | Overall | #304 |
| Top Free | Malaysia | Overall | #321 |
| Top Free | Indonesia | Overall | #489 |

## Sephora Discovered Keywords
- typo
- primark
- cosmetic
- kogan com
- sephora beauty shopping
- sephora australia
- mecca app
- mecca beauty loop
- beauty loop
- shop for beauty

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## Sephora Available In
- [Thailand](https://apptail.io/app/sephora-beauty-shopping-XOYd/thailand)
- [Malaysia](https://apptail.io/app/sephora-beauty-shopping-XOYd/malaysia)
- [Australia](https://apptail.io/app/sephora-beauty-shopping-XOYd/australia)
- [Indonesia](https://apptail.io/app/sephora-beauty-shopping-XOYd/indonesia)
- [Singapore](https://apptail.io/app/sephora-beauty-shopping-XOYd/singapore)
- [Philippines](https://apptail.io/app/sephora-beauty-shopping-XOYd/philippines)
- [New Zealand](https://apptail.io/app/sephora-beauty-shopping-XOYd/new-zealand)
- [Hong Kong SAR China](https://apptail.io/app/sephora-beauty-shopping-XOYd/hong-kong)
- [South Korea](https://apptail.io/app/sephora-beauty-shopping-XOYd/south-korea)

---

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