--- title: "Simple: AI Weight Loss Coach - Reviews, Revenue and Downloads in United States | Apple App Store" description: "AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extre" --- # Simple: AI Weight Loss Coach — United States > Build a Healthy Body for Life ![Simple App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/d1/bf/4d/d1bf4dd9-01a2-1bcc-f48b-c2c24d80b4d9/AppIcon-0-0-1x_U007ephone-0-1-0-0-85-220.png/400x400bb.png) **Developer:** [AM APPS](https://apptail.io/developer/am-apps-xTQ) (Cyprus) **Category:** Health Fitness **Rating:** 4.7/5 (404,842 ratings) **Price:** Free **Bundle ID:** com.amapps.simple **Store:** Apple App Store **Country:** United States **Version:** 8.65.0 (released 2026-09-15) **Original Release:** 2019-07-01 **App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id1467720176) **AppTail Page:** [https://apptail.io/app/simple-ai-weight-loss-coach-jds/united-states](https://apptail.io/app/simple-ai-weight-loss-coach-jds/united-states) ## Simple Description AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit Privacy Policy: Terms and Conditions: ## Simple Screenshots - [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/a7/fa/62/a7fa624a-8cfa-4d65-439b-ef61693de4f2/ASO_DietFreeWeightLoss_v1_L_EN_01.png/392x696bb.png) - [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/bb/96/be/bb96bee0-ea15-0bfd-2e70-30c495bfc7e3/ASO_DietFreeWeightLoss_v1_L_EN_02.png/392x696bb.png) - [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/75/1d/2c/751d2c4c-4f66-3c71-8dbe-ddcfc2c34b08/ASO_DietFreeWeightLoss_v1_L_EN_03.png/392x696bb.png) - [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/92/4e/95/924e958d-509d-1788-8464-92589a949b5b/ASO_DietFreeWeightLoss_v1_L_EN_04.png/392x696bb.png) - [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/b1/c9/10/b1c91086-8d80-ff89-14b2-212c621582b5/ASO_DietFreeWeightLoss_v1_L_EN_05.png/392x696bb.png) - [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/6c/34/40/6c344075-ecd1-26bc-b03a-55a8176c4c76/ASO_DietFreeWeightLoss_v1_L_EN_06.png/392x696bb.png) - [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/c7/ba/13/c7ba13ab-c0b3-8550-f303-0c92260231a5/ASO_DietFreeWeightLoss_v1_L_EN_07.png/392x696bb.png) - [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/3a/8e/62/3a8e6296-ac76-8e39-9af1-dad736657c1e/ASO_DietFreeWeightLoss_v1_L_EN_08.png/392x696bb.png) - [Screenshot 9](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/13/ca/ce/13cace3a-5e2d-eeed-da88-6264b14aed87/ASO_DietFreeWeightLoss_v1_L_EN_09.png/392x696bb.png) ## Simple Rating Breakdown in United States - 5 stars: 323,455 (80%) - 4 stars: 52,658 (13%) - 3 stars: 15,274 (4%) - 2 stars: 3,051 (1%) - 1 stars: 7,585 (2%) ## Simple Reviews in United States ### *---- "I spent 1 hr just to cancel" It would not track (take them off my watch) steps. Even if I logged them manually it never showed up. I could not figure how to log my food. Do you want the quantity? One AM I wasted so much time trying to log my food, I missed my workout time. Not helpful. -- SCZGina, 2026-09-13 ### ***** "Pretty easy" It's been a pretty easy process to log my foods and water . I'm losing weight faster than I ever expected! -- drich1003, 2026-09-13 ### ***** "Great app." I know it’s funny but I do enjoy watching Blinky celebrate with me. Learning how important hydration is and how important consistency is! -- Kerriego, 2026-09-13 ### ***** "Amazing" I love this app so far. It is a great combination of food and hydration log, movement tracker and fasting app. I love the AI coach as well -- Smileybr, 2026-09-13 ### ***** "Knowledge" I am becoming more aware of how the process works through coaching and logging my daily intake -- Brian’s Favorite, 2026-09-13 ### ***** "Losing inches" I love my new coach! Always encouraging and lets me know if I’m not on track. This program shows you how to eat the right way! Loving my new body. -- Dancin’ machine, 2026-09-13 ### ***** "It really is simple!" Glad I found this app and tried it out. It is working for me! -- vreneh, 2026-09-13 ### ***** "Impressed" The app kept me focus with daily food log in’s and weigh in’s. Very helpful providing meal options to stay on track. It has been a rewarding experience. Down 19lbs in 30 days. -- 52969, 2026-09-13 ### ***-- "No real opinion" Just staring out so I really can’t judge until I’ve at least tried for a week. -- 12ohclock, 2026-09-13 ### ***** "I like keeping track of everything" I like keeping track of my food and my exercise and my fluids intake and weighing in every day however, I have not lost any weight And I’ve been doing it for almost 45 days and staying in the optimal weight loss Goals -- Sampson?12, 2026-09-13 ### ***** "Simple" Good information all around for workouts food choices extra tips on fasting and finding good habits -- CMH_Twin2, 2026-09-13 ### ***** "Enjoy using app" One problem with my initial weight -- Helpandhope, 2026-09-13 ### ***-- "Can’t try it before purchasing" I had to purchase the program before trying it. I’ve canceled already because it didn’t fit me since I also do weight watchers. -- Leswes, 2026-09-13 ### ***** "3 weeks" I have enjoyed simple. I like the daily check in and the reminders. I haven’t lost any weight yet but I feel so much better over all . -- graderjockey, 2026-09-13 ### ****- "Feel good while losing weight" While there are glitches… like the way items are counted for calories & components… this app is so very helpful. Support, positive ways to engage with others, acceptance of what you WANT to eat, and fasting. Give this a try! -- unhappy with G5, 2026-09-13 ### ***-- "Wish it had a larger food database" I wish the food database was more expansive like Lose It or My Firness Pal and also that it would connect to more fitness trackers than just my apple health as I use a Garmin watch for fitness -- Keriduke, 2026-09-13 ### ***** "Keeps positive motivation" This app helps keep mindset positive even though I go through setbacks. It’s motivational and educational 🤗 and gives great tips and advice 👍🏻 -- Heybud33, 2026-09-13 ### ***** "What AI should be used for - Simple nailed it" This app is a perfect example of what AI should be used for. An app that one can use to get recipes, weight loss ideas, talk with others, and have a virtual coach full of ideas and multiple personalities of that coach you can pick from. I never knew anything about how to lose weight until I met this app. For the first time in my life I’m not gaining weight, I’m losing it and in a good way with positive habits and practices. Are they some things that could be improved like being able to “build” a custom item you eat frequently and you can use labels to supply the exact contents of key things - sure, but I have no doubt they will have that and more soon. -- Jon Wysack, 2026-09-12 ### ***** "Easy to follow" Lots of information available and I like the reminders and tracking. -- lhightowe, 2026-09-12 ### ***-- "Save frequently used recipes" I am just starting to use the app, but I already wish I could once create “recipes” of meals that I eat frequently. This way I won’t have to add each ingredient again every time. That is my personal nightmare with meal tracking: having to enter the same things and ingredients over and over again instead of just being able to pick the meal and have all ingredients automatically included. Maybe a suggestion for an app update?? -- Hannahida, 2026-09-12 [View all Simple reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews) ## Simple In-App Purchases | Item | Price | |------|-------| | Simple Pro | $29.99 | | Simple Premium | $29.99 | | Workbooks Bundle | $29.99 | ## Simple Store Rankings | Chart | Country | Category | Rank | |-------|---------|----------|------| | Top Grossing | Portugal | Health Fitness | #89 | | Top Grossing | Chile | Health Fitness | #91 | | Top Free | Netherlands | Health Fitness | #98 | | Top Free | Denmark | Health Fitness | #116 | | Top Free | Ireland | Health Fitness | #125 | | Top Free | New Zealand | Health Fitness | #126 | | Top Free | Canada | Health Fitness | #139 | | Top Free | Norway | Health Fitness | #148 | | Top Free | Portugal | Health Fitness | #149 | | Top Free | Belgium | Health Fitness | #152 | | Top Free | Chile | Health Fitness | #164 | | Top Free | Switzerland | Health Fitness | #165 | | Top Free | United States | Health Fitness | #174 | | Top Free | Australia | Health Fitness | #189 | | Top Free | Japan | Health Fitness | #193 | | Top Free | Spain | Health Fitness | #194 | | Top Free | United Kingdom | Health Fitness | #207 | | Top Free | France | Health Fitness | #215 | | Top Free | Türkiye | Health Fitness | #226 | | Top Free | Austria | Health Fitness | #229 | | Top Free | Ecuador | Health Fitness | #235 | ## Simple Discovered Keywords - 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[Formula － weight loss diet app](https://apptail.io/app/formula-weight-loss-diet-app-cvtt/united-states) ## Simple Available In - [United States](https://apptail.io/app/simple-ai-weight-loss-coach-jds/united-states) - [United Kingdom](https://apptail.io/app/simple-ai-weight-loss-coach-jds/united-kingdom) - [Canada](https://apptail.io/app/simple-ai-weight-loss-coach-jds/canada) - [Australia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/australia) - [France](https://apptail.io/app/simple-ai-weight-loss-coach-jds/france) - [Germany](https://apptail.io/app/simple-ai-weight-loss-coach-jds/germany) - [Brazil](https://apptail.io/app/simple-ai-weight-loss-coach-jds/brazil) - [Italy](https://apptail.io/app/simple-ai-weight-loss-coach-jds/italy) - [Spain](https://apptail.io/app/simple-ai-weight-loss-coach-jds/spain) - [Ukraine](https://apptail.io/app/simple-ai-weight-loss-coach-jds/ukraine) - [Philippines](https://apptail.io/app/simple-ai-weight-loss-coach-jds/philippines) - [Mexico](https://apptail.io/app/simple-ai-weight-loss-coach-jds/mexico) - [South Africa](https://apptail.io/app/simple-ai-weight-loss-coach-jds/south-africa) - [India](https://apptail.io/app/simple-ai-weight-loss-coach-jds/india) - [New Zealand](https://apptail.io/app/simple-ai-weight-loss-coach-jds/new-zealand) - [Switzerland](https://apptail.io/app/simple-ai-weight-loss-coach-jds/switzerland) - [Ireland](https://apptail.io/app/simple-ai-weight-loss-coach-jds/ireland) - [Netherlands](https://apptail.io/app/simple-ai-weight-loss-coach-jds/netherlands) - [Türkiye](https://apptail.io/app/simple-ai-weight-loss-coach-jds/turkey) - [Belgium](https://apptail.io/app/simple-ai-weight-loss-coach-jds/belgium) - [Sweden](https://apptail.io/app/simple-ai-weight-loss-coach-jds/sweden) - [Austria](https://apptail.io/app/simple-ai-weight-loss-coach-jds/austria) - [Portugal](https://apptail.io/app/simple-ai-weight-loss-coach-jds/portugal) - [Malaysia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/malaysia) - [Chile](https://apptail.io/app/simple-ai-weight-loss-coach-jds/chile) - [Indonesia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/indonesia) - [Romania](https://apptail.io/app/simple-ai-weight-loss-coach-jds/romania) - [Norway](https://apptail.io/app/simple-ai-weight-loss-coach-jds/norway) - [Colombia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/colombia) - [Thailand](https://apptail.io/app/simple-ai-weight-loss-coach-jds/thailand) - [United Arab Emirates](https://apptail.io/app/simple-ai-weight-loss-coach-jds/united-arab-emirates) - [Kazakhstan](https://apptail.io/app/simple-ai-weight-loss-coach-jds/kazakhstan) - [Denmark](https://apptail.io/app/simple-ai-weight-loss-coach-jds/denmark) - [Poland](https://apptail.io/app/simple-ai-weight-loss-coach-jds/poland) - [Argentina](https://apptail.io/app/simple-ai-weight-loss-coach-jds/argentina) - [Singapore](https://apptail.io/app/simple-ai-weight-loss-coach-jds/singapore) - [Greece](https://apptail.io/app/simple-ai-weight-loss-coach-jds/greece) - [Saudi Arabia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/saudi-arabia) - 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[Paraguay](https://apptail.io/app/simple-ai-weight-loss-coach-jds/paraguay) - [Oman](https://apptail.io/app/simple-ai-weight-loss-coach-jds/oman) - [El Salvador](https://apptail.io/app/simple-ai-weight-loss-coach-jds/el-salvador) - [Nepal](https://apptail.io/app/simple-ai-weight-loss-coach-jds/nepal) - [Namibia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/namibia) - [Uganda](https://apptail.io/app/simple-ai-weight-loss-coach-jds/uganda) - [North Macedonia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/north-macedonia) - [Senegal](https://apptail.io/app/simple-ai-weight-loss-coach-jds/senegal) - [Botswana](https://apptail.io/app/simple-ai-weight-loss-coach-jds/botswana) - [Mauritius](https://apptail.io/app/simple-ai-weight-loss-coach-jds/mauritius) - [Algeria](https://apptail.io/app/simple-ai-weight-loss-coach-jds/algeria) - [Nicaragua](https://apptail.io/app/simple-ai-weight-loss-coach-jds/nicaragua) - [Bermuda](https://apptail.io/app/simple-ai-weight-loss-coach-jds/bermuda) - [Barbados](https://apptail.io/app/simple-ai-weight-loss-coach-jds/barbados) - [Brunei](https://apptail.io/app/simple-ai-weight-loss-coach-jds/brunei) - [Tunisia](https://apptail.io/app/simple-ai-weight-loss-coach-jds/tunisia) - [Macao SAR China](https://apptail.io/app/simple-ai-weight-loss-coach-jds/macau) - [Cayman Islands](https://apptail.io/app/simple-ai-weight-loss-coach-jds/cayman-islands) - [Angola](https://apptail.io/app/simple-ai-weight-loss-coach-jds/angola) - [Madagascar](https://apptail.io/app/simple-ai-weight-loss-coach-jds/madagascar) - [Belize](https://apptail.io/app/simple-ai-weight-loss-coach-jds/belize) - [Guyana](https://apptail.io/app/simple-ai-weight-loss-coach-jds/guyana) - [Mali](https://apptail.io/app/simple-ai-weight-loss-coach-jds/mali) - [Suriname](https://apptail.io/app/simple-ai-weight-loss-coach-jds/suriname) - [Grenada](https://apptail.io/app/simple-ai-weight-loss-coach-jds/grenada) - [British Virgin Islands](https://apptail.io/app/simple-ai-weight-loss-coach-jds/british-virgin-islands) --- ## About AppTail [AppTail](https://apptail.io) is a mobile app intelligence platform providing app analytics, ASO (App Store Optimization) tools, keyword tracking, competitor analysis, revenue estimates, and review monitoring for iOS App Store apps. 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