Theory
Iconic style in an instant
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Description

Discover Theory's collections, shop exclusive styles, and receive early access to sales.

Convenient: Easier than ever to browse, shop, check order status, find a store, and more.

Personalized: Our new Wish List function allows you to save items in just one tap.

In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products.

In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.
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User Rating

2.69 out of 5

81 ratings in United States

5 star
27
4 star
3
3 star
5
2 star
10
1 star
36

Ratings History

Reviews

Don’t like this app

Bonniez1234 on

Searched for an item and it didn’t show up until I entered the style number, doesn’t sync with website. Once my order arrives I will be deleting it!

Great clothes, terrible app!

Sorenmuus on

This app doesn’t give you more than the website. No settings, no order history, no personalization: no real value from downloading the app - will not even remember your preferred gender, “Account” is just pushing a credit card you don’t need, and once you’ve struggled with inconsistent navigation and filled your cart, you’ll have to sign in! I still buy the clothes because they’re great, but someone in Marketing should wake up and start worrying about how a subpar online experience rubs off and taints the brand.

Improvements needed

NotPlanA on

In “theory” this is a great concept but in reality it’s not full baked. Annoying things happen like once you’ve selected items and put in the cart, you can’t go back to the last place. So you are constantly re-selecting your criteria. If you’re going to give discounts to promote the app’s debut, it should be ready for its close up.

Did they even quality check app??

Soret333 on

Can’t log into account. Can’t figure out how to buy. Theory - don’t do a promotion on an app that doesn’t work.

Pain

sadat154 on

I don’t believe that while technology are so far ahead. The apps performs are so bad. Don’t get me wrong I love the the brand so much. But the apps are so bad to shop. I don’t know know why they fix it. Maybe management don’t care about there on line shoppers otherwise it’s not a big problem to make beautiful nice app.

App is a problem

scandinavian22 on

I love the theory brand - but trying to use the app / search is so not use friendly… feels like even worse on newer I phone 14.

Start Over

elliequent on

So bad. Glitchy, hard to navigate. Awful. Went to it just now hoping it had improved, ready to spend $$$ but nope. It's impossible to do a simple search for pants based on cut and color. Oh well, guess I'll go to Vince.

Improvements in user ability needed

Alwaystraveling55 on

Love Theory though find app hard to navigate and thus hard to shop. Too many pop ups. Tried multiple times to select colors of an item and can’t get it to load. Think the chat function running in background is the issue. Please fix. Tried website and same problems too.

Cannot delete or change the item when checkout

发个机灵 on

Very terrible shopping experience… I need to remove and re-download the app….

Basic Functions Do Not Work

Icequeenbee on

I literally can’t check out. I can’t remove items from my cart. It continues to put me through a loop where I hit “remove,” the app asks me to confirm, I confirm “yes,” and then nothing happens. The app will not allow me to pay. I added the app promo code and was sent to a page with a bunch of coding. Literally does not work to complete transactions. I could not buy the suiting I need via the app and can’t use the promo code on my laptop.

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Revenue and Downloads

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App Info

Category
Shopping
Publisher
Theory LLC
Languages
English
Recent version
1.2.4 (2 months ago )
Released on
Aug 23, 2021 (2 years ago )
Also available in
United States
Last updated
1 month ago