---
title: "ThePlate | Food - Reviews, Revenue and Downloads in United Kingdom | Apple App Store"
description: "Understand Your Food — Not Just Your Calories ThePlate is an AI-powered food companion that analyzes your meals and explains how they affect your energy, hunger, and overall health. Simply take a phot"
---

# ThePlate | Food — United Kingdom
> ThePlate – AI Food Insights

![ThePlate | Food App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/04/e7/db/04e7db79-0e9c-61a2-1ec1-3a66652e8812/AppIcon-0-0-1x_U007emarketing-0-11-0-85-220.png/434x0w.png)

**Developer:** [Cathal MORRISON](https://apptail.io/developer/cathal-morrison-YIrQCb)
**Category:** Food Drink
**Rating:** N/A (0 ratings)
**Price:** Free
**Bundle ID:** kellosolutions.MyPlate.app
**Store:** Apple App Store
**Country:** United Kingdom
**Version:** 1.2 (released 2026-03-18)
**Original Release:** 2026-03-13
**Languages:** English

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/gb/app/app/id6760196367)
**AppTail Page:** [https://apptail.io/app/theplate-food-VHrz/united-kingdom](https://apptail.io/app/theplate-food-VHrz/united-kingdom)

## ThePlate | Food Description
Understand Your Food — Not Just Your Calories
ThePlate is an AI-powered food companion that analyzes your meals and explains how they affect your energy, hunger, and overall health.
Simply take a photo of your plate and ThePlate will instantly identify ingredients, estimate portions, and generate personalized insights.

Just smart food understanding.

- Snap Your Meal and Instantly detect:
• ingredients
• portion sizes
• nutrient density

Your food is automatically categorized into:
Fuel – whole foods, fiber, protein
Neutral – moderate processed foods
Indulgence – high sugar or empty calories

Snap & Analyze
Take a photo of your meal and let AI identify ingredients and estimate portions instantly.

- Health Spectrum
See how your food balances across Fuel, Neutral, and Indulgence categories.

- Energy Insights
Predict energy stability and avoid sugar crashes based on your meals.

- Smart Food Swaps
Get simple suggestions to improve your habits with 10% better alternatives.

- Balance Beam
Visualize your daily food balance and discover how to level it out.

- Weekly Insights
Understand patterns in your eating habits with clear, actionable reports.

Disclaimer
ThePlate provides AI-generated food insights for informational purposes only. Ingredient detection, nutritional estimates, and health insights may not be fully accurate. The app does not provide medical or dietary advice. Always consult a qualified healthcare professional for personalized nutrition guidance.

Subscription Details: After your free trial, payment will be charged to your iTunes account at confirmation of purchase. Subscriptions will automatically renew unless canceled at least 24 hours before the end of the current period. Manage your subscription anytime through iTunes settings.

Privacy Policy: 
Terms of Service: 

## ThePlate | Food Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/d4/cb/7f/d4cb7f24-1b1f-4dd3-c5ea-d99943190482/Component_7688.jpg/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/3f/2b/73/3f2b73f1-9a68-6101-29fa-9386efa66a46/Component_7689.jpg/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/aa/87/f6/aa87f67a-0b86-83bb-6519-39acaa80349c/Component_7690.jpg/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/be/30/3e/be303ee9-703a-44a7-b12a-f148458ec1ea/Component_7691.jpg/1242x2688.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/9c/44/b3/9c44b382-dc9d-c9f7-6d1a-afd8fc56d0bd/Component_7692.jpg/1242x2688.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/85/af/5b/85af5be7-d9b2-deeb-991d-d2124975682c/Component_7693.jpg/1242x2688.png)
- [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/c0/82/5c/c0825c20-3c4a-81c2-d791-7085b32732e2/Component_7694.jpg/1242x2688.png)



## ThePlate | Food In-App Purchases
| Item | Price |
|------|-------|
| Auto Renewable Subscription  | £9.99 |





---

## About AppTail

[AppTail](https://apptail.io) is a mobile app intelligence platform providing app analytics, ASO (App Store Optimization) tools, keyword tracking, competitor analysis, revenue estimates, and review monitoring for iOS App Store apps. Track your app's performance, discover ranking keywords, monitor competitors, and analyze market trends.

- [Search Apps](https://apptail.io)
- [Top Charts](https://apptail.io/top-iphone-apps)
- [Sign Up for Full Access](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=footer)

*Data provided by [AppTail](https://apptail.io) - Mobile App Intelligence Platform*