Download the mobile app & discover how the possibilities are even more beautiful. Find your favorite makeup, skincare & haircare products—plus shade match and color swatch your favorite makeup and haircare in GLAMlab®, our virtual beauty try-on experience. Then, check your Ultamate Rewards account & redeem points anytime, anywhere.


•Shop by category & filter by brand, price, best sellers & new arrivals. Find brands exclusive to Ulta Beauty and celebrate, amplify and support Black-owned beauty brands by shopping them directly in the app. Plus, use GLAMlab® to try on your new look before you buy.


•Discover more choices for you and your world with Conscious Beauty at Ulta Beauty™. Shop the brands that share your values on things like clean ingredients, vegan, cruelty-free products, sustainable packaging and so much more.


•Book a beauty service appointment for hair, skin & more in a snap! Check how busy your nearest Ulta Beauty store is and what services are currently offered before you go.


•Easily find a product using our barcode scanner to view product info, ratings, reviews & save your favorites; QR codes supported.


•Use voice search to find a brand or product—just speak its name.


•View weekly ads, gifts with purchase and special offers, including new app exclusives every Friday.


•Virtually try on thousands of looks in GLAMlab®! From our new hair color and lash try-ons to our Foundation Shade Matcher, swatch and color match products from top brands like Urban Decay, Anastasia Beverly Hills, Too Faced, NYX, MAC & more.


•Find the perfect shade match using the Foundation Shade Matcher tool in GLAMlab®.


•Get a customized skincare routine in minutes using Ulta Beauty’s Skin Analysis tool.


•Send eGift Cards or Gift Cards by mail from your mobile device.


•Feel the love! Sign up for Ulta Beauty’s free Ultamate Rewards Program.


•Access your existing Ultamate Rewards account to view bonus offers, current status & points balance.


•Learn more & apply for the Ultamate Rewards Credit Card—another exciting way that beauty loves you back!


•Follow the latest skincare trends with our current Skin-fatuation feature and get haircare tips from our monthly style roundup, Hair Help. Find the haircare and skincare routine that’s right for you using our virtual hair color try-on in GLAMlab® and the Ulta Beauty Skin Analysis tool.


•Opt in for push notifications to be the first to know about exclusive offers on your favorite products & brands, get news on upcoming events at your nearest Ulta Beauty store, and receive updates on our app and GLAMlab® experiences.


•Review your Ulta.com account order history and track orders.


•Use the store locator to get directions to your nearest Ulta Beauty store, view hours & even book a Salon appointment!


•Share your favorite products & looks on your favorite social networks.


•Search for and quickly find recently viewed products using Spotlight Search.