---
title: "Variety - Reviews, Revenue and Downloads in United States | Apple App Store"
description: "Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 1905, influential producers, executives and talent in entertai"
---

# Variety — United States
> Entertainment News & Analysis

![Variety App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/55/71/b0/5571b048-d811-a14e-51ab-f4dae0477c14/AppIcon-0-0-1x_U007epad-0-1-0-85-220.png/434x0w.png)

**Developer:** [Penske Media](https://apptail.io/developer/penske-media-Ryb)
**Category:** News
**Rating:** 4.5/5 (1,716 ratings)
**Price:** Free
**Bundle ID:** com.polarmobile.appstore.variety
**Store:** Apple App Store
**Country:** United States
**Version:** 25.1.0 (released 2026-01-29)
**Original Release:** 2011-02-08
**Languages:** English

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id416179538)
**AppTail Page:** [https://apptail.io/app/variety-ecb/united-states](https://apptail.io/app/variety-ecb/united-states)

## Variety Description
Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 1905, influential producers, executives and talent in entertainment and beyond have turned to Variety for award-winning daily breaking news reports, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players. As the leading publication covering film, television, theater and tech with a global perspective, Variety is the vital read in every entertainment capital in over 84 countries.

Privacy - 
EULA - 

## Variety Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/3f/44/3b/3f443b51-7e17-6af3-5b4f-0b206e13e749/VY_mobile_1.jpg/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/6b/ee/49/6bee49ab-88f8-ffe9-424b-64d3a875311a/VY_mobile_2.jpg/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/de/6a/b9/de6ab98c-b1a6-815a-c9ae-17ed7eef6d7a/VY_mobile_3.jpg/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/dd/8a/e2/dd8ae20f-1a81-a89b-06ae-1cb2446d6444/VY_mobile_4.jpg/1242x2688.png)

## Variety Rating Breakdown in United States
- 5 stars: 1,364 (79%)
- 4 stars: 158 (9%)
- 3 stars: 52 (3%)
- 2 stars: 34 (2%)
- 1 stars: 108 (6%)

## Variety Reviews in United States

### *---- "Articles Wont Load"
You read the first paragraph, see a bunch of ads, and then nothing. Cant scroll or anything. Fix it!
-- ordinarilyabnormal1, 2024-10-01

### *---- "Useless"
Only the first sentence of every article is displayed.  Deleting app. It’s useless now. V
-- Thedude2014, 2024-08-27

### *---- "Articles Won’t Load"
Only the first sentence of every article will load ever since the latest update. The app is basically useless now.
-- calimrew, 2024-08-17

### *---- "Only One Paragraph"
When I try to open an article, all that I get to read is the first paragraph and that’s it. If I want to read the article, I have to go to the website. This problem seems to have come after the last update about a month ago and it still hasn’t been fixed.
-- JPSlim11, 2024-08-16

### **--- "Doesn’t load articles fully anymore"
Ever since the last app update only the first sentence of an article will load.
-- Ex-vhs, 2024-07-31

### *---- "Can’t use app without notifications on"
Every time you launch the app you are prompted to go to the control center and change the notification settings.

Currently, my notifications are turned off for this app, which is my choice. If the notifications are turned off by the user, the third-party app should not continue, prompting the user to turn on notifications.

Fix your code. The latest 17 OS doesn’t fix this.
-- alanrosesf, 2023-09-29

### *---- "VIP+ Membership is useless on iPad"
The app is useless for the $40/month VIP+ subscription if you signed up online (not the App Store). Just access it through Safari and save yourself the headache.
-- cordial mango, 2023-05-25

### ***-- "Navbar too tight on iPhone 13 mini"
Its very narrow at the top and sometimes It takes several tries to press a new category. There is a large margin at the bottom so its a bit frustrating that everything is crammed at the top.
-- bmo2.whoah, 2022-08-05

### *---- "Worthless…keeps freezing!"
The content is great, but the app freezes after one use. Tried rebooting my iPad, downloading again, etc. Freezes on a regular basis. Too bad.
-- armstror, 2022-04-05

### *---- "iPad version freezes at start"
What a missed opportunity for Variety
-- JordanR62, 2022-01-16

### *---- "What is this?"
After installing message popped up: 
“Notice
Doesn’t have OneTrust data to show Banner user interface. Please fetch OneTrust data first.”
What the heck is that! Can some one please explain?!—thanks. Rating reflects difficulty to run the app. I’m a Variety reader and would like to be able to use the app.
-- ZanteSigma, 2021-12-14

### *---- "No access to mag issues for direct subscribers!"
A bizarre app in that it does not seem to allow linkage/login to “print + digital” Variety subscription accounts, only Variety subscriptions made via the Apple app store - a ridiculous limitation resulting in inability of direct (Penske) Variety subscribers to access the “Issues” feature.
-- SteveHC, 2021-04-26

### *---- "MISSING: Real Time Alerts Feature"
The app states there are real-time new alert push notifications you can turn on via the settings menu. This is 100% false. There is absolutely no way to do this. There is actual absolutely no alert feature at all. I’ve emailed support 5 times with no response, so I’ve decided to leave a review to inform others that are expecting this feature. If I’m incorrect, please reply to this review with instructions on how this can be done & I will revise the content. Below is what they state, but the feature is completely nonexistent. “REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu. “ In fact the screenshots show a “bell” icon next to the “gear” icon, which does not exist in the actual app. Please respond with how to active the real-time news alerts. Please. Thank you.
-- Doren Sean Michael, 2021-01-27

### ***** "Much Improved - fast and user friendly"
Variety is my go-to for entertainment news.  This update is a big improvement, it’s faster, easier and has new features. I love that I can customize my newsfeed.
-- Rachel Lee 1999, 2021-01-15

### *---- "Impossible to Use"
The Variety app is impossible to use. It is extremely laggy, seems to make my phone hot every time I use, and is an endless barrage of advertisements.
-- BGoegan, 2020-12-05

### *---- "Buggy ads"
I couldn’t finish an article because the ads kept restructuring the page as they loaded, until the page goes dark and I have to reload it and start over.
-- Dobispr, 2020-11-25

### *---- "this app is an embarrassment"
Not sure why Variety bothers to publish articles through this app. It’s unusable. It’s slow to load simple TEXT. When it does, it lasts for about 4 seconds then goes blank. My iphone actually heats up when trying to handle the instability of this app.

There are literally hundreds of news-based apps that work great. Is it really that hard for Variety to get this together? If not, they deserve to go extinct.
-- spby33, 2020-07-12

### *---- "Variety"
Site keeps crashing!!!!   Please fix it!
-- Mikeylikesit26, 2020-06-09

### **--- "50% of the time, this app just shuts down, out of the blue"
Out
-- e.logik, 2020-01-20

### ***** "Trades on the fly!"
Still the grand dame of E-news
-- rox stuff, 2019-07-24

[View all Variety reviews and detailed analytics on AppTail](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=reviews)

## Variety In-App Purchases
| Item | Price |
|------|-------|
| Variety VIP | $399.99 |
| Variety Magazine | $139.99 |

## Variety Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Grossing | South Africa | News | #63 |
| Top Free | Argentina | News | #71 |
| Top Free | Ecuador | News | #93 |
| Top Grossing | Philippines | News | #94 |
| Top Grossing | Türkiye | News | #94 |
| Top Free | Portugal | News | #121 |
| Top Free | Ireland | News | #130 |
| Top Free | Russia | News | #195 |
| Top Free | Nigeria | News | #201 |
| Top Free | Malaysia | News | #208 |
| Top Free | Ukraine | News | #235 |
| Top Free | Vietnam | News | #253 |
| Top Free | United Kingdom | News | #264 |
| Top Free | Finland | News | #265 |
| Top Free | Poland | News | #285 |
| Top Free | Norway | News | #323 |
| Top Free | Spain | News | #347 |
| Top Free | Australia | News | #352 |
| Top Free | Japan | News | #362 |
| Top Free | United States | News | #388 |
| Top Free | Sweden | News | #397 |
| Top Free | Taiwan | News | #402 |
| Top Free | Peru | News | #433 |
| Top Free | Chile | News | #438 |
| Top Free | Netherlands | News | #440 |
| Top Free | Czechia | News | #473 |
| Top Free | Greece | News | #476 |
| Top Free | Romania | News | #494 |
| Top Free | South Africa | News | #497 |

## Variety Discovered Keywords
- analysis magazine
- industry magazine
- entertainment weekly
- the music magazine
- deadline
- angola music awards
- entertainment news
- film review
- variety
- varietys

## Apps Similar to Variety
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- [New York Post for iPhone](https://apptail.io/app/new-york-post-for-iphone-xY/united-states)
- [LA Times](https://apptail.io/app/la-times-HIL/united-states)
- [TMZ](https://apptail.io/app/tmz-IFN/united-states)
- [E! News](https://apptail.io/app/e-news-ACO/united-states)
- [The Information: Tech News](https://apptail.io/app/the-information-tech-news-CKZ/united-states)
- [TIME Magazine](https://apptail.io/app/time-magazine-Wuab/united-states)
- [Ad Age](https://apptail.io/app/ad-age-hdAb/united-states)
- [Daily Beast](https://apptail.io/app/daily-beast-Ggtc/united-states)
- [Newsweek](https://apptail.io/app/newsweek-Gotc/united-states)

## Variety Available In
- [United States](https://apptail.io/app/variety-ecb/united-states)
- [United Kingdom](https://apptail.io/app/variety-ecb/united-kingdom)
- [Canada](https://apptail.io/app/variety-ecb/canada)
- [France](https://apptail.io/app/variety-ecb/france)
- [Australia](https://apptail.io/app/variety-ecb/australia)
- [Germany](https://apptail.io/app/variety-ecb/germany)
- [Spain](https://apptail.io/app/variety-ecb/spain)
- [China](https://apptail.io/app/variety-ecb/china)
- [India](https://apptail.io/app/variety-ecb/india)
- [Italy](https://apptail.io/app/variety-ecb/italy)
- [Mexico](https://apptail.io/app/variety-ecb/mexico)
- [Brazil](https://apptail.io/app/variety-ecb/brazil)
- [Netherlands](https://apptail.io/app/variety-ecb/netherlands)
- [Türkiye](https://apptail.io/app/variety-ecb/turkey)
- [Switzerland](https://apptail.io/app/variety-ecb/switzerland)
- [Japan](https://apptail.io/app/variety-ecb/japan)
- [New Zealand](https://apptail.io/app/variety-ecb/new-zealand)
- [Ireland](https://apptail.io/app/variety-ecb/ireland)
- [Belgium](https://apptail.io/app/variety-ecb/belgium)
- [South Africa](https://apptail.io/app/variety-ecb/south-africa)
- [South Korea](https://apptail.io/app/variety-ecb/south-korea)
- [Poland](https://apptail.io/app/variety-ecb/poland)
- [Sweden](https://apptail.io/app/variety-ecb/sweden)
- [Argentina](https://apptail.io/app/variety-ecb/argentina)
- [Singapore](https://apptail.io/app/variety-ecb/singapore)
- [Croatia](https://apptail.io/app/variety-ecb/croatia)
- [Malaysia](https://apptail.io/app/variety-ecb/malaysia)
- [Thailand](https://apptail.io/app/variety-ecb/thailand)
- [Ukraine](https://apptail.io/app/variety-ecb/ukraine)
- [Taiwan](https://apptail.io/app/variety-ecb/taiwan)
- [Vietnam](https://apptail.io/app/variety-ecb/vietnam)
- [Indonesia](https://apptail.io/app/variety-ecb/indonesia)
- [Greece](https://apptail.io/app/variety-ecb/greece)
- [Portugal](https://apptail.io/app/variety-ecb/portugal)
- [Finland](https://apptail.io/app/variety-ecb/finland)
- [Peru](https://apptail.io/app/variety-ecb/peru)
- [Norway](https://apptail.io/app/variety-ecb/norway)
- [United Arab Emirates](https://apptail.io/app/variety-ecb/united-arab-emirates)
- [Chile](https://apptail.io/app/variety-ecb/chile)
- [Russia](https://apptail.io/app/variety-ecb/russia)
- [Romania](https://apptail.io/app/variety-ecb/romania)
- [Colombia](https://apptail.io/app/variety-ecb/colombia)
- [Philippines](https://apptail.io/app/variety-ecb/philippines)
- [Hong Kong SAR China](https://apptail.io/app/variety-ecb/hong-kong)
- [Czechia](https://apptail.io/app/variety-ecb/czechia)
- [Saudi Arabia](https://apptail.io/app/variety-ecb/saudi-arabia)
- [Denmark](https://apptail.io/app/variety-ecb/denmark)
- [Israel](https://apptail.io/app/variety-ecb/israel)
- [Nigeria](https://apptail.io/app/variety-ecb/nigeria)
- [Austria](https://apptail.io/app/variety-ecb/austria)
- [Slovakia](https://apptail.io/app/variety-ecb/slovakia)
- [Dominican Republic](https://apptail.io/app/variety-ecb/dominican-republic)
- [Cyprus](https://apptail.io/app/variety-ecb/cyprus)
- [Pakistan](https://apptail.io/app/variety-ecb/pakistan)
- [Estonia](https://apptail.io/app/variety-ecb/estonia)
- [Hungary](https://apptail.io/app/variety-ecb/hungary)
- [Lebanon](https://apptail.io/app/variety-ecb/lebanon)
- [Algeria](https://apptail.io/app/variety-ecb/algeria)
- [Ecuador](https://apptail.io/app/variety-ecb/ecuador)
- [Sri Lanka](https://apptail.io/app/variety-ecb/sri-lanka)
- [North Macedonia](https://apptail.io/app/variety-ecb/north-macedonia)
- [Belarus](https://apptail.io/app/variety-ecb/belarus)
- [Azerbaijan](https://apptail.io/app/variety-ecb/azerbaijan)
- [Malta](https://apptail.io/app/variety-ecb/malta)
- [Egypt](https://apptail.io/app/variety-ecb/egypt)
- [Kuwait](https://apptail.io/app/variety-ecb/kuwait)
- [Kazakhstan](https://apptail.io/app/variety-ecb/kazakhstan)

---

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