---
title: "Wella - Reviews, Revenue and Downloads in United States | Apple App Store"
description: "Introducing the Wella App, your one-stop-shop for all things hair and nails!   Get inspired and educated by your favorite brands like Wella Professionals, OPI, Sebastian Professional, Nioxin, Wella Co"
---

# Wella — United States

![Wella App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/4b/fa/bf/4bfabf71-dd58-5458-fa8a-063be87d95da/AppIcon-0-0-1x_U007epad-0-11-0-85-220.png/434x0w.png)

**Developer:** [Wella International Operations Switzerland S.a r.l](https://apptail.io/developer/wella-international-operations-switzerland-sa-rl-Qfc)
**Category:** Shopping
**Rating:** 2.9/5 (46 ratings)
**Price:** Free
**Bundle ID:** com.wella.world
**Store:** Apple App Store
**Country:** United States
**Version:** 2.1.3 (released 2026-06-15)
**Original Release:** 2023-05-27
**Languages:** Swedish, Luxembourgish, Danish, English, Finnish, French, Greek (modern), Italian, Japanese, Dutch, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Spanish, German

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id1591833233)
**AppTail Page:** [https://apptail.io/app/wella-DYAi/united-states](https://apptail.io/app/wella-DYAi/united-states)

## Wella Description
Introducing the Wella App, your one-stop-shop for all things hair and nails! 

Get inspired and educated by your favorite brands like Wella Professionals, OPI, Sebastian Professional, Nioxin, Wella ColorCharm, Clairol Professional, ghd and Briogeo. It's like having a hair and nail guru in your pocket!

Chat live, check out the digital shade chart, and dive into a treasure trove of content. This app is packed with hair and nail wisdom and salon secrets that'll make you the ultimate style maven.

Create a Wellastore account and unlock some seriously cool perks:
- Shop 24/7 Fast, Free Shipping on orders over $50
- Scan barcodes for instant reorders
- Get ready to rock the hair and nail game like a pro! 

The Wella App has got your back (and your hair and nails).

## Wella Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/0b/6b/d1/0b6bd19b-84e7-3981-b02f-1fc5f08c5541/Wellastore_Base_FY26_App-Adoption-Communications_App_Store_Assets_01A.jpg/1242x2688.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/73/9e/e9/739ee983-202d-fa9d-2bb9-749b16375320/Wellastore_Base_FY26_App-Adoption-Communications_App_Store_Assets_02A.jpg/1242x2688.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/01/3c/72/013c72bc-470f-27d8-90d5-af77d1fe84f5/Wellastore_Base_FY26_App-Adoption-Communications_App_Store_Assets_03A.jpg/1242x2688.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/aa/63/2e/aa632eb2-aa03-dc5c-ace2-c68af029bbb2/Wellastore_Base_FY26_App-Adoption-Communications_App_Store_Assets_04A.jpg/1242x2688.png)

## Wella Rating Breakdown in United States
- 5 stars: 19 (41%)
- 4 stars: 1 (2%)
- 3 stars: 1 (2%)
- 2 stars: 7 (15%)
- 1 stars: 18 (39%)

## Wella Reviews in United States

### ***** "Amazing Shopping Experience"
Really enjoy using this to check out new releases and shades. Amazing app! Good job Wella 💕
-- Lita Teplitz, 2024-10-18

### ***** "Great for Salon Owners!"
Super convenient to re-order products you’ve bought before. Really great to have if you use not only Wella color, but a lot of other brands as well like OPI, Nioxin, Briogeo, etc.
-- Kyuhyunsaegyo, 2024-10-18

### ***** "Great experience"
Love the education and seamless experience!
-- Bianca Bolouri, 2024-06-18

### **--- "Please fix this"
Please fix the issue of it being impossible to order because of the app clearing or adding items for no reason. I’ve had to go through our rep for the last three weeks to order.
-- romeoBOMB-93, 2024-02-19

### ***** "Perfect for the salon"
I love this app! I use it to order all my color and salon supplies. Super easy to use and navigate. I can see my previous orders and re-order anytime. I like the options for education too!  Definitely a must have if you use Wella color.
-- bru1nqt, 2023-12-02

### **--- "Terrible load time"
Never loads no matter if I’m on Wi-Fi or not.  Do better.  Also where are the new shades. I have them in my shop but not my app.
-- b.espi, 2023-08-01

### **--- "dang"
so i’m trying to just look at the price of a bleach powder from the wella company to compare prices. and i can’t look at it the prices because you have to try to buy it first to know the price. so i just spent 10 minutes on making an account to try to add it to my cart, but then it was like the website was frozen, but it wasn’t. i could look at other products and it would load normally, i just couldn’t add anything into the cart. so i downloaded this app to see if i could figure out something else, and now i know that it’s out of stock. it’s just kinda disappointing to not know the original price of the product. :( but i heard the product i was looking at, is a really good one for damage control, used by professionals. i’ll just find it somewhere else 🏃
-- star long, 2023-07-10

### *---- "Unfortunate Failure To Launch"
3/4 of the old education is no longer available in the USA / All Other Locations… No certificates transferred. And everything says unavailable. No one manning the help chat for a month now. Sad.
-- Deviouscub, 2023-06-05

### *---- "Awful"
Please bring back the old app! When i want to check a shade on the shade chart, I don’t want to wait 20+ minutes for the swatches to load, then show me where i can buy the color. the swatches are low quality pictures and doesn’t show it on the whole head like it did in the old app! Wellastore is slow, buggy, and just an overall hassle to navigate. Not to mention I’m a student, and it won’t let me log in unless I have a license number. There’s no student option! Where’s the education portion of Wella we used to have??? smh.
-- emmataylorc, 2023-04-11

### **--- "Why?"
Why are the old apps with education now defunct and redirecting us to this app that is only a store? That’s unfortunate.
-- meggieBC, 2023-04-01

[View all Wella reviews and detailed analytics on AppTail](https://apptail.io/account/signup?utm_campaign=ai-crawl&utm_content=reviews)


## Wella Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Free | New Zealand | Shopping | #274 |
| Top Free | Finland | Shopping | #404 |

## Wella Discovered Keywords
- wella app

## Apps Similar to Wella
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- [SALLY BEAUTY](https://apptail.io/app/sally-beauty-Jpeb/united-states)
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- [JZ Styles](https://apptail.io/app/jz-styles-jxKb/united-states)
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## Wella Available In
- [United States](https://apptail.io/app/wella-DYAi/united-states)
- [Germany](https://apptail.io/app/wella-DYAi/germany)
- [United Kingdom](https://apptail.io/app/wella-DYAi/united-kingdom)
- [Spain](https://apptail.io/app/wella-DYAi/spain)
- [Belgium](https://apptail.io/app/wella-DYAi/belgium)
- [Netherlands](https://apptail.io/app/wella-DYAi/netherlands)
- [Denmark](https://apptail.io/app/wella-DYAi/denmark)
- [Norway](https://apptail.io/app/wella-DYAi/norway)
- [France](https://apptail.io/app/wella-DYAi/france)
- [Switzerland](https://apptail.io/app/wella-DYAi/switzerland)
- [Finland](https://apptail.io/app/wella-DYAi/finland)
- [Australia](https://apptail.io/app/wella-DYAi/australia)
- [Portugal](https://apptail.io/app/wella-DYAi/portugal)
- [Greece](https://apptail.io/app/wella-DYAi/greece)
- [Sweden](https://apptail.io/app/wella-DYAi/sweden)
- [Romania](https://apptail.io/app/wella-DYAi/romania)
- [Canada](https://apptail.io/app/wella-DYAi/canada)
- [Austria](https://apptail.io/app/wella-DYAi/austria)
- [Brazil](https://apptail.io/app/wella-DYAi/brazil)
- [New Zealand](https://apptail.io/app/wella-DYAi/new-zealand)
- [Japan](https://apptail.io/app/wella-DYAi/japan)
- [Italy](https://apptail.io/app/wella-DYAi/italy)
- [Ireland](https://apptail.io/app/wella-DYAi/ireland)
- [Singapore](https://apptail.io/app/wella-DYAi/singapore)
- [Czechia](https://apptail.io/app/wella-DYAi/czechia)

---

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