---
title: "Your Strategy Needs a Strategy - Reviews, Revenue and Downloads in United States | Apple App Store"
description: "Your Strategy Needs a Strategy is a hands on  learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and"
---

# Your Strategy Needs a Strategy — United States

![Your Strategy Needs a Strategy App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple124/v4/b8/5e/2d/b85e2da7-b943-6a97-2d88-01e01d816fc7/AppIcon-1x_U007emarketing-85-220-0-9.png/434x0w.png)

**Developer:** [The Boston Consulting Group](https://apptail.io/developer/the-boston-consulting-group-LKpb)
**Category:** Business
**Rating:** 3.5/5 (11 ratings)
**Price:** Free
**Bundle ID:** com.bcg.strategystyles.game
**Store:** Apple App Store
**Country:** United States
**Version:** 2.8 (released 2019-01-30)
**Original Release:** 2015-03-12
**Languages:** English

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/us/app/app/id951248714)
**AppTail Page:** [https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/united-states](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/united-states)

## Your Strategy Needs a Strategy Description
Your Strategy Needs a Strategy is a hands on  learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments. 

Key features:
-  5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.
-  In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson
-  A Sandbox level where you can choose your prefered environment and level of difficulty
-  In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world
-  Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy
-  Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)
-  Direct links to further materials and videos, such as a TED talk (
- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at bhi@bcg.com for more information.

## Your Strategy Needs a Strategy Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/Purple91/v4/b8/07/b3/b807b33e-25af-7dfc-bf6a-59f809614ac1/mzl.ylngfjcj.png/960x600.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/Purple111/v4/37/63/7f/37637fad-b8cc-d169-c687-108681ae507d/mzl.xsapmtxi.png/960x600.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/Purple122/v4/e2/ac/7b/e2ac7b6c-ff1c-8f5c-178e-11a3927dfb8b/mzl.nmommddu.png/960x600.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/Purple122/v4/f4/8f/cf/f48fcf65-4832-9855-ded9-935162eea7ac/mzl.jpaixikd.png/960x600.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/Purple122/v4/f8/ae/44/f8ae445b-b5d5-6735-c303-c700c738fdf4/mzl.wfjgaqsy.png/960x600.png)

## Your Strategy Needs a Strategy Rating Breakdown in United States
- 5 stars: 6 (55%)
- 4 stars: 1 (9%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 stars: 4 (36%)

## Your Strategy Needs a Strategy Reviews in United States

### *---- "Awful"
It’s a hustle to get people to buy his book and the gameplay is montonous and uncreative.
-- EssentialPlant, 2019-05-11

### *---- "Not works !! Only stay in loading !!"
I can’t ply
-- mj.salemi, 2018-04-02

### ***-- "Maybe it's OK"
It might be OK but with my lack of color vision it's impossible to see the coding for crowd density.  Glad it was free.
-- Bob22266, 2016-12-28

### ***** "Lessons for strategists"
This is not your ordinary (military) strategy game. It's intended for business leaders who want to get better at strategic responses in changing environments. A great game, make sure you read the book to understand it's depth.
-- CreativeInstinct, 2016-07-06

### **--- "Poorly designed"
The concept of this game is interesting but the design is really bad.
-- EvanZombie, 2016-06-14

### ***** "Love this"
Great app! Fun to play.
-- Leola2778, 2016-03-07

### ***** "Great game!"
Innovative concept and great interface. Bruce really shows up!
-- StrategyRockstar99, 2016-02-27

### ***** "Fun introduction to business strategy"
Easy to play, with nice background on strategy
-- DCFJr, 2016-02-26

### ***** "Fun game"
Easy to play. Good introduction to business strategy.
-- Debbie strategist12, 2016-02-26

### ***** "Nice game"
Good overview of business strategy. And fun too!
-- Emem1001, 2016-02-24

[View all Your Strategy Needs a Strategy reviews and detailed analytics on AppTail](https://app.apptail.io/signup?utm_campaign=ai-crawl&utm_content=reviews)




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## Your Strategy Needs a Strategy Available In
- [United States](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/united-states)
- [China](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/china)
- [India](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/india)
- [Japan](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/japan)
- [Türkiye](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/turkey)
- [Austria](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/austria)
- [Canada](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/canada)
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- [Ecuador](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/ecuador)
- [Spain](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/spain)
- [Finland](https://apptail.io/app/your-strategy-needs-a-strategy-ANJc/finland)
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---

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