---
title: "H&M - Bewertungen, Einnahmen und Downloads in Bulgarien | Apple App Store"
description: "Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.  Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our u"
---

# H&M — Bulgarien

![H&M App Icon](https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/b9/ff/8e/b9ff8ebb-3b9f-a54d-b61f-a2bb04746426/AppIcon-0-0-1x_U007emarketing-0-8-0-0-85-220.png/434x0w.png)

**Developer:** [H & M Hennes & Mauritz](https://apptail.io/de/developer/h-m-hennes-mauritz-Dln) (Schweden)
**Category:** Shopping
**Rating:** 4.9/5 (15,971 ratings)
**Price:** Free
**Bundle ID:** com.hm.goe
**Store:** Apple App Store
**Country:** Bulgarien
**Version:** 26.22.0 (released 2026-05-27)
**Original Release:** 2018-01-24
**Languages:** English, Bulgarian, Czech, Danish, Dutch, Finnish, French, German, Hebrew (modern), Hungarian, Italian, Japanese, Korean, Norwegian Bokmål, Norwegian Nynorsk, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Turkish

**App Store Link:** [Download on Apple App Store](https://apps.apple.com/bg/app/app/id834465911)
**AppTail Page:** [https://apptail.io/de/app/hm-IHe/bulgaria](https://apptail.io/de/app/hm-IHe/bulgaria)

## H&M Description
Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app. 
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world! 

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON. 

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

## H&M Screenshots
- [Screenshot 1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/28/83/1e/28831e4a-6e51-71c0-7e85-4ccf061060a7/iPhone_App_screenshots_01.jpg/1284x2778.png)
- [Screenshot 2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/68/cf/41/68cf4196-3a8b-667c-8ae7-f57ab5fd9ca7/iPhone_App_screenshots_02.jpg/1284x2778.png)
- [Screenshot 3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/aa/29/70/aa297082-5f78-3997-2150-f8b9c81d82fd/iPhone_App_screenshots_03.jpg/1284x2778.png)
- [Screenshot 4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/0b/ec/86/0bec86b4-01fb-9565-b8c8-bb25b31b58bd/iPhone_App_screenshots_04.jpg/1284x2778.png)
- [Screenshot 5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/ff/ca/55/ffca55f0-fdfc-7e63-75bf-a534e7d9b31c/iPhone_App_screenshots_05.jpg/1284x2778.png)
- [Screenshot 6](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/82/7c/06/827c060e-038f-1deb-87d0-eca1285378e1/iPhone_App_screenshots_06.jpg/1284x2778.png)
- [Screenshot 7](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/f4/9e/31/f49e315a-b389-5cce-e836-18e32176a147/iPhone_App_screenshots_07.jpg/1284x2778.png)
- [Screenshot 8](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource211/v4/b6/b5/3a/b6b53a23-58b6-fd34-870b-cbe343d6e8e7/iPhone_App_screenshots_08.jpg/1284x2778.png)
- [Screenshot 9](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/c4/53/96/c4539607-bed8-6e07-f073-eb793dcddf45/iPhone_App_screenshots_09.jpg/1284x2778.png)
- [Screenshot 10](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource221/v4/a3/e7/c7/a3e7c796-87c6-3529-8e7c-4b9c67f5380c/iPhone_App_screenshots_10.jpg/1284x2778.png)

## H&M Rating Breakdown in Bulgarien
- 5 stars: 14,973 (94%)
- 4 stars: 663 (4%)
- 3 stars: 175 (1%)
- 2 stars: 39 (0%)
- 1 stars: 121 (1%)

## H&M Reviews in Bulgarien

### *---- "Bad app"
It freezes after a couple of seconds on ipad pro.
Works well on iPhone funny enough.Being one of the biggest fast fashion companies with enormous profits one would have thought the app was going to work reasonably well.
-- 7899005432, 2025-04-13

### *---- "20% off clickbait scam"
The last 20% off campaign for loyal members was scam. All products were labeled with 20% off tag, but in the basket the price was the regular one.
-- JXD8, 2025-04-04

### *---- "The app is very buggy"
Ever since the update from several weeks back the app freezes and I need to close it. When I open it again same thing happens (iOS 18.3.2 for iPad and iOS 18.4 for iPhone)
-- d2eedee, 2025-04-02

### ***-- "The app is not very functional"
I love H&M and the selection they offer not just for women clothing, but for baby and home as well. However, the app at this state is abysmal. It is difficult to find all reduced stock at once. There is a lack of functional filters and an annoying limit to the favourites section. Also, I can’t split my favourites in separate albums: for instance clothes for me and clothes for the baby (you can do that in the Zara app).
-- Ionni Markova, 2025-03-24

### *---- "Disappointed"
The new application release do not show my Favorites. It says “Content not available” and “ Refresh” but nothing happens. Not possible to save anything and wait for the right size. Bad quality of pictures.
-- Dafnina P, 2025-03-19

### *---- "Проблем търсачка"
В обновеното приложение няма опция за смяна на език в търсачката - фиксирана е клавиатура на латиница.
-- Irina DK, 2025-03-07

### *---- "new update"
most recent update’s features and interface are much less user friendly, also photos of products do not load properly and stay at lowest picture quality
-- avg12789, 2025-03-06

### ***-- "Pictures pixelises since last update"
Pictures quality is very bad after the last update.. it’s a huge problem when choosing fabrics. Please fix this as soon as possible. 
Other than that, I love the app.
-- hubavoto, 2025-03-06

### ****- "Cyrillic keyboard not supported"
In the latest app update Cyrillic keyboard is not supported in the Search section while the description of the models is in Cyrillic which makes searching impossible, please have a look.
-- Juliana Bencheva, 2025-03-02

### ***-- "New update release"
The app interface is worse since the last update, pictures are worse quality, wishlist does not show sizes hence you have to open every item in order to see, removing favorite item was easier with the trash bin-button etc…
-- Didynickname, 2025-03-01

### ***** "Нова версия"
След обновяване на приложението при преглед на артикул снимката стои рамазана! Ужасно неприятно и натоварващо за очите!
-- verapaskovava, 2025-02-25

### *---- "Disappointed"
The new app is ridiculous. Also dont understand why you remove the option to view only the items without the models. Most of the filters, i bet, are never used by the customers. Whoever released this project is probably a boomer never used internet for shopping.
-- VenetaF., 2025-02-23

### *---- "Slower and no Bg after the update"
Much worse after the update
-- ayo 2025, 2025-02-21

### ***-- "Love it, but not as much after the new update"
The app was nice and super easy to use. I noticed the visual update in the website and I was hoping it won’t be applied to the app, as it didn’t have the size preselected in favourites. I often add things I want to buy in favourites and follow the offers, etc. now I have to check item by item if my size is available. I see today the same thing on the app, which is a huge bummer for me. That and the fact that I no longer have the option to change to Cyrillic anymore, which means the search isn’t usable for me as most of the content in the site is written in Bulgarian and it was what I’ve been using so far…
-- Krasimira Yakovlieva, 2025-02-20

### *---- "Ei tui"
Da go duhate s tupata vi dostavka do 4-5 dena chakam 3 sedmici
-- Nikitolll, 2025-01-06

### ***** "Супер"
Бързо, лесно и функционално приложение !
-- petya.dobreva, 2024-12-26

### *---- "Update"
I updated my iOS app and when I choose to filter an item the whole app closes?! Why?
-- Lils-34567€, 2024-12-18

### *---- "Worst app"
I had the worst experience ever with online shopping & H&M. I couldn’t edit my address before or after purchasing even though I tried many times it still came out as invalid. Worst customer service ever working only with imaginary emails to couriers and terrible attitude not helping to receive the purchase but to cancel it. Worst mistake was to pay before receiving. They even had my number wrong and I could receive my purchase saying that without my phone number I can’t identify as the person who paid through the card on my name. Don’t do my mistake. Purchase from nice well known apps that have good service. H&M you have to do better.
-- Bohohihi, 2024-08-02

### ***-- "App is crashing"
I really like the hm app but with the last update the app is very unstable and is crashing all the time. It’s really annoying!
-- rboyadzhieva, 2024-07-30

### ***-- "Проблем с доставката"
Има някакъв бъг в приложението. Изпробвах 2-3 различни адреса и постоянно изписва “За съжаление не можем да изпратим поръчката H&M до въведения адрес. Моля, проверете данни си за доставка”.
-- МихаелаАтанасова, 2024-05-14

[View all H&M reviews and detailed analytics on AppTail](https://apptail.io/de/account/signup?utm_campaign=ai-crawl&utm_content=reviews)


## H&M Store Rankings
| Chart | Country | Category | Rank |
|-------|---------|----------|------|
| Top Kostenlos | Australien | Shopping | #17 |
| Top Kostenlos | Griechenland | Shopping | #21 |
| Top Kostenlos | Philippinen | Shopping | #23 |
| Top Kostenlos | Finnland | Shopping | #25 |
| Top Kostenlos | Schweden | Shopping | #26 |
| Top Kostenlos | Norwegen | Shopping | #26 |
| Top Kostenlos | Mexiko | Shopping | #26 |
| Top Kostenlos | Malaysia | Shopping | #27 |
| Top Kostenlos | Indien | Shopping | #28 |
| Top Kostenlos | Ukraine | Shopping | #28 |
| Top Kostenlos | Vietnam | Shopping | #31 |
| Top Kostenlos | Italien | Shopping | #32 |
| Top Kostenlos | Polen | Shopping | #33 |
| Top Kostenlos | Deutschland | Shopping | #34 |
| Top Kostenlos | Türkei | Shopping | #35 |
| Top Kostenlos | Spanien | Shopping | #36 |
| Top Kostenlos | Niederlande | Shopping | #37 |
| Top Kostenlos | Schweiz | Shopping | #38 |
| Top Kostenlos | Dänemark | Shopping | #39 |
| Top Kostenlos | Rumänien | Shopping | #39 |
| Top Kostenlos | Belgien | Shopping | #39 |
| Top Kostenlos | Tschechien | Shopping | #40 |
| Top Kostenlos | Ungarn | Shopping | #42 |
| Top Kostenlos | Kanada | Shopping | #42 |
| Top Kostenlos | Irland | Shopping | #42 |
| Top Kostenlos | Singapur | Shopping | #44 |
| Top Kostenlos | Südkorea | Shopping | #44 |
| Top Kostenlos | Österreich | Shopping | #45 |
| Top Kostenlos | Portugal | Shopping | #47 |
| Top Kostenlos | Frankreich | Shopping | #55 |
| Top Kostenlos | Japan | Shopping | #58 |
| Top Kostenlos | Vereinigtes Königreich | Shopping | #61 |
| Top Kostenlos | Vereinigte Staaten | Shopping | #92 |
| Top Kostenlos | Australien | Overall | #111 |
| Top Kostenlos | Sonderverwaltungsregion Hongkong | Shopping | #131 |
| Top Kostenlos | Polen | Overall | #135 |
| Top Kostenlos | Griechenland | Overall | #145 |
| Top Kostenlos | Taiwan | Shopping | #153 |
| Top Kostenlos | Ukraine | Overall | #173 |
| Top Kostenlos | Rumänien | Overall | #186 |
| Top Kostenlos | Ungarn | Overall | #188 |
| Top Kostenlos | Tschechien | Overall | #193 |
| Top Kostenlos | Türkei | Overall | #201 |
| Top Kostenlos | Schweden | Overall | #210 |
| Top Kostenlos | Mexiko | Overall | #218 |
| Top Kostenlos | Deutschland | Overall | #226 |
| Top Kostenlos | Österreich | Overall | #242 |
| Top Kostenlos | Spanien | Overall | #251 |
| Top Kostenlos | Belgien | Overall | #272 |
| Top Kostenlos | Schweiz | Overall | #276 |
| Top Kostenlos | Finnland | Overall | #290 |
| Top Kostenlos | Dänemark | Overall | #290 |
| Top Kostenlos | Malaysia | Overall | #290 |
| Top Kostenlos | Indien | Overall | #298 |
| Top Kostenlos | Italien | Overall | #308 |
| Top Kostenlos | Norwegen | Overall | #314 |
| Top Kostenlos | Niederlande | Overall | #328 |
| Top Kostenlos | Portugal | Overall | #340 |
| Top Kostenlos | Irland | Overall | #381 |
| Top Kostenlos | Kanada | Overall | #384 |
| Top Kostenlos | Frankreich | Overall | #436 |
| Top Kostenlos | Südkorea | Overall | #442 |
| Top Kostenlos | Philippinen | Overall | #454 |
| Top Kostenlos | Vereinigtes Königreich | Overall | #460 |

## H&M Discovered Keywords
- m
- we love fashion
- h

## Apps Similar to H&M
- [Urban Outfitters](https://apptail.io/de/app/urban-outfitters-Ax/bulgaria)
- [MANGO - Online fashion](https://apptail.io/de/app/mango-online-fashion-SC/bulgaria)
- [PULL&BEAR](https://apptail.io/de/app/pullbear-ML/bulgaria)
- [Stradivarius - Compras Online](https://apptail.io/de/app/stradivarius-compras-online-Ifb/bulgaria)
- [BERSHKA](https://apptail.io/de/app/bershka-Uib/bulgaria)
- [OYSHO: Tienda De Moda Online](https://apptail.io/de/app/oysho-tienda-de-moda-online-UEb/bulgaria)
- [New Look Fashion Online](https://apptail.io/de/app/new-look-fashion-online-TFb/bulgaria)
- [ZARA](https://apptail.io/de/app/zara-tCc/bulgaria)
- [Oh Polly - Clothing & Fashion](https://apptail.io/de/app/oh-polly-clothing-fashion-fCq/bulgaria)
- [DEICHMANN Schuhe](https://apptail.io/de/app/deichmann-schuhe-gYF/bulgaria)

## H&M Available In
- [Deutschland](https://apptail.io/de/app/hm-IHe/germany)
- [Vereinigtes Königreich](https://apptail.io/de/app/hm-IHe/united-kingdom)
- [Vereinigte Staaten](https://apptail.io/de/app/hm-IHe/united-states)
- [Indien](https://apptail.io/de/app/hm-IHe/india)
- [Frankreich](https://apptail.io/de/app/hm-IHe/france)
- [Niederlande](https://apptail.io/de/app/hm-IHe/netherlands)
- [Schweden](https://apptail.io/de/app/hm-IHe/sweden)
- [Polen](https://apptail.io/de/app/hm-IHe/poland)
- [Türkei](https://apptail.io/de/app/hm-IHe/turkey)
- [Japan](https://apptail.io/de/app/hm-IHe/japan)
- [Spanien](https://apptail.io/de/app/hm-IHe/spain)
- [Kanada](https://apptail.io/de/app/hm-IHe/canada)
- [Italien](https://apptail.io/de/app/hm-IHe/italy)
- [Mexiko](https://apptail.io/de/app/hm-IHe/mexico)
- [Rumänien](https://apptail.io/de/app/hm-IHe/romania)
- [Dänemark](https://apptail.io/de/app/hm-IHe/denmark)
- [Schweiz](https://apptail.io/de/app/hm-IHe/switzerland)
- [Österreich](https://apptail.io/de/app/hm-IHe/austria)
- [Norwegen](https://apptail.io/de/app/hm-IHe/norway)
- [Ungarn](https://apptail.io/de/app/hm-IHe/hungary)
- [Belgien](https://apptail.io/de/app/hm-IHe/belgium)
- [Südkorea](https://apptail.io/de/app/hm-IHe/south-korea)
- [Tschechien](https://apptail.io/de/app/hm-IHe/czechia)
- [Griechenland](https://apptail.io/de/app/hm-IHe/greece)
- [Finnland](https://apptail.io/de/app/hm-IHe/finland)
- [Bulgarien](https://apptail.io/de/app/hm-IHe/bulgaria)
- [Irland](https://apptail.io/de/app/hm-IHe/ireland)
- [Portugal](https://apptail.io/de/app/hm-IHe/portugal)
- [Australien](https://apptail.io/de/app/hm-IHe/australia)
- [Slowakei](https://apptail.io/de/app/hm-IHe/slovakia)
- [Kroatien](https://apptail.io/de/app/hm-IHe/croatia)
- [Vietnam](https://apptail.io/de/app/hm-IHe/vietnam)
- [Malaysia](https://apptail.io/de/app/hm-IHe/malaysia)
- [Lettland](https://apptail.io/de/app/hm-IHe/latvia)
- [Litauen](https://apptail.io/de/app/hm-IHe/lithuania)
- [Slowenien](https://apptail.io/de/app/hm-IHe/slovenia)
- [Estland](https://apptail.io/de/app/hm-IHe/estonia)
- [Zypern](https://apptail.io/de/app/hm-IHe/cyprus)
- [Philippinen](https://apptail.io/de/app/hm-IHe/philippines)
- [Singapur](https://apptail.io/de/app/hm-IHe/singapore)
- [Ukraine](https://apptail.io/de/app/hm-IHe/ukraine)
- [Luxemburg](https://apptail.io/de/app/hm-IHe/luxembourg)
- [Sonderverwaltungsregion Hongkong](https://apptail.io/de/app/hm-IHe/hong-kong)
- [Taiwan](https://apptail.io/de/app/hm-IHe/taiwan)
- [Sonderverwaltungsregion Macau](https://apptail.io/de/app/hm-IHe/macau)

---

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