Advertising tactikPAK

tactikPAK™...What is it?

An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The series offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes check comprehension.

It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. It's your mobile mentor.

Quickly master each subject with a few key principles with a specific strategy in the form of an acronym. Each letter in the acronym fully explains that point.

About the Advertising tactikPAK™ module:

Advertising. It isn't rocket science. Or brain surgery. It's launching or re-establishing a product in the marketplace and, positioning it in the mind of the consumer. If you break marketing down to its basic components, it's a lot easier to understand.

Before you start, remind yourself why you're advertising in the first place: to create results. More traffic. More sales. More awareness. So always think like the consumer. And work backwards. Ask yourself, what are the results I want?

Remember to become your consumer and ask: what's in it for me? This is your GPS and steering wheel. The good news is there are always several right answers, not just one!

tactikPAK™... How to use it?

There are 3 handy ways to use each module.

1. Get an Overview.
Review all key principles and their corresponding acronyms. Then, consider where you want to begin concentrating your efforts. Try to implement all the principles in one integrated plan.

2. Focus on 1 Principle at a Time.
Choose an acronym and master one card at a time.

3. Combine Several Principles.
By pairing principles together, you can actually plan, activate, and implement your advertising strategies and decide what specific “tactiks" will create the impact you want.

For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer).

After you've identified your target and created your concept, tagline and position, you are prepared to consider:
• How to P-O-S-E it (the product) in the marketplace.
• How to R-E-A-C-H (which media) your audience.
• How O-F-T-E-N (what amount of frequency) to present the message.
• How to increase S-A-L-E-S (what kind of promotion).

ABOUT THE tactikPAK™ DIGITAL SERIES

It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including:
• Advertising
• Copywriting
• Creativity
• Design
• Presentation
• Promotion
• Public Relations
• Resume
• Writing

It’s that simple. In fact, applying tactikPAK™ principles couldn't be easier. Use the series to:
• Spark creative ideas
• Sensitize your marketing sensors
• Stimulate your right brain into action

Each one of the tactikPAK™ apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message.

Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word-ending sounds unify that module. For instance, Advertising keywords all end in “ize” or “lyze.” Enjoy the fun, interactive quizzes. They’ll make it easy to master each course in a flash!

The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer.

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