APA App

The APA app incorporates augmented reality technology to offer Australian Physiotherapy Association members a richer, more immersive user experience. The APA app provides direct access to tailored digital content and additional information to complement select articles in InMotion magazine, the flagship publication of the Association.
The APA app allows users to use their smartphone to scan marked pages in InMotion magazine to bring up video content related to an article, as well as a website link, telephone number and email address. It is an innovative way of linking members to digital content and providing them with a portal to gain additional information quickly and easily.
The APA app is an example of the Australian Physiotherapy Association embracing technology and its application to enhance member services and physiotherapy practice.