Considering the countless alternatives, $25 for just one year of basically an elegant To Do list manager is definitely not worth it. I’m sure some would complain about even 99 cents but the developer would likely get a lot more revenue from $1-2 per year pricing. The ad-supported version is so obnoxious in triggering long ads, sometimes every 2-3 taps in the app, I felt a sense of reaching a goal just from deleting it from my phone.