LEGO® Life: kid-safe community
Social Media and Kids' Videos
#1 Keyword Rankings
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Top 10 Rankings
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Description

LEGO® Life is a safe, creative social app designed with kids in mind. Your child can share their creations in the fully moderated community, get inspired, and engage with other young LEGO creators using emoticons and moderated text comments in an entirely free and safe social media platform for kids. The creative app nurtures kids’ education with awesome LEGO building ideas and decorating challenges. LEGO Life is the ultimate companion for keen LEGO creators, packed with fun and fueled by kids’ imaginations.

With LEGO Life kids can:
- Build themselves using the LEGO Minifigure Avatar maker and customize their profile with a safe, anonymous nickname
- Bring their Avatar to life with an augmented reality feature on compatible phones
- Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent
- Use emoticons, text stickers, and comments to chat with other young LEGO creators in the community
- Discover building tips and hacks to learn how to use LEGO bricks in brand new ways
- Take on exciting LEGO education challenges with building and decorating activities
- Find awesome, kids-safe videos featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City, and more!
- Friend their favorite LEGO characters, including LEGO Batman, Anna, and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts.

Safe social media space for kids to share:
- A creative app for kids to have a completely anonymous profile, to ensure safety, and create their own LEGO Minifigure using the Avatar maker
- Verify your child’s account to control the actions they can perform and unlock the full LEGO Life education experience for your child, including features where they can share multiple pictures or comment with text on LEGO posts
- Account verification is quick, easy and is only required once
- All uploads, including videos and text comments, are fully moderated before being approved as safe for kids
- Captain Safety, our digital safety mascot for kids, guides users through the app to ensure a safe, positive social media experience

Important information:
- The app is FREE and there are no adverts, in-app purchases, or third-party advertising. LEGO marketing content and information is served in hope of inspiring children’s education through creative play
- All uploads, including videos and text comments, are moderated before being declared safe for sharing — those revealing personal information or containing unsuitable material are rejected
- Verified Parental Consent requires a one-time ID document, credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge. Your ID or card details will not be stored anywhere on our systems
- Identity verification is possible using the most common international credit and debit cards, passport, driver’s license, and ID cards
- As part of the LEGO Account sign-up, we collect the following information from you and your child:

o The country in which you live
o Your email address
o Date of birth

We use your personal information to manage your account and review anonymized data to provide a safe, contextualized and excellent LEGO building and kids social networking experience. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.
- For app support, please contact LEGO Customer Service: www.lego.com/service
- The list of compatible devices for the augmented reality avatar feature can be found at www.lego.com/service/device-guide

LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2024 The LEGO Group.
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Screenshots

User Rating

4.54 out of 5

664 ratings in New Zealand

5 star
517
4 star
72
3 star
26
2 star
16
1 star
33

Ratings History

Reviews

Ello

hdsvshjssj on

I love the app keep up the great work

Too many sketchy types of logins!

fmfmg,b on

It asked for my mum’s credit/debit card details. She won’t give that information!

Thank you for the quick response

zeoparsath on

Great terms I was told about this app by a friend and am mostly satisfied thank you for keeping lego life safe.

Cool

🏆🥇🎖🏅🥉🥈 on

Awesome app thanks

Lego life why it is four star

forgivingmouse027 on

I can’t do anything except change my skin and talk. This is getting more boring as the days go by. I can’t take photos because my parents won’t upgrade it. So it is getting soooooo boring

What to do?

holbro58 on

Was looking for an alternative for the LEGO Juniors app which my grandson loved very much. Thought this app would offer something like that - it doesn't. Not even sure what to do with it.

How I like this app

ratsouk on

Awesome Cool Smartist game

Cool

butterflychickin on

I love this app there are lots of things to do and I am called highest foamy candy. I give this five stars and there are no ads! (Which is so good)

Needs Bug Fixes

lmck035 on

Thought was great at first, but sets added with QR code’s suddenly started deleting from login. Only have about half still listed, and larger sets with two booklets included now only have one.

Card details

frustratedatnickname on

I don’t understand why i need to enter my credit card details as a parent for my child’s safety.

Store Rankings

Ranking History

Category Rankings

Chart
Category
Rank
Top Free
259
Top Free
266
Top Free
295
Top Free
318
Top Free
326

Keywords

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Revenue and Downloads

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App Info

Publisher
LEGO System A/S
Languages
English, Czech, Danish, Dutch, French, German, Greek (modern), Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian Bokmål, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Chinese, Turkish, Ukrainian
Recent version
2024.3 (2 weeks ago )
Released on
Mar 1, 2017 (7 years ago )
Last updated
1 week ago