Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge. Our products have won numerous awards including NYT Wirecutter’s Best Alarm Clocks (2021, 2022, and 2023), Real Simple’s 2021 and 2022 Sleep Awards. Women’s Health Healthy Sleep Awards 2021, Fast Company’s Home Innovation Awards, and Architectural Digest's 2022 Cleverest Award.
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Loftie FAQ
Is Loftie free?
Yes, Loftie is completely free and it doesn't have any in-app purchases or subscriptions.
Is Loftie legit?
🤔 The Loftie app's quality is mixed. Some users are satisfied, while others report issues. Consider reading individual reviews for more context.
Update: despite the developer response, after a month+ of no resolution, I replaced my Loftie with a competitor.
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I’m also having the issue where my alarms are not saving in the app. Support has no idea what’s going on. Their only suggestion was “don’t use the clock to set them, only use the app”. Why? The app is way isn’t working. I have had my Loftie clock for a couple of years now, and it seems like within the last eight months or so they have had a ton of updates that are always causing problems and deleting my settings. I have written into Support to complain about this more than once. Now I can’t even update my alarms. Strongly considering finding a replacement. I really hope they fix this soon.
Okay
I like the clock. Bought it specifically for the alarm tones, which are a pleasant way to wake up.
The app is terrible and there’s really no excuse these days. Poor, dated UI. They just recently added the ability to set a one-time alarm rather than recurring, which should’ve been there from the start. That doesn’t seem to work properly so I still have to set recurring alarms.
Loftie works great!
This is a great product to pair with your Loftie Alarm clock. It has a great variety of personalized stories.
One critique is that it could provide more alarm options.
Good but some suggestions
The app is good! It does the job and is intuitive. There are also some things that i think need some improvement/i’d love to see available in the future:
- the lamp will appear to be on in the app despite not actually being on. It can still be toggled and turned on after a few taps so this isn’t really a huge issue but i also imagine it’s not supposed to do that lol.
- sometimes when i have the lamp on at night it will randomly turn off.
- the wind down is great but i really wish we could set how long the lamp takes to dim and the color of the light.
- a lock screen widget that can turn the lamp on and off easily would be amazing!
Great Product, Atrocious App Programming
I have nearly 50 smart devices in my home across 8 different apps. I am well versed in how to setup, maintain and customize these devices. The Loftie app is one of the worst I have used. It’s confusing to use, extremely complicated and not user friendly. The products are great. I have the alarm clock and two lamps. The programming behind everything has made those products useless sometimes. I have had to reset the WiFi on both lamps nearly a dozen times, sometimes back to back. The WiFi setup process in general is terrible. The app doesn’t remember WiFi networks or passwords so you have to enter it over and over. The alarm setup is way overly complex. You can’t set the sunrise light on the lamps to any color you want-only the colors they choose for you. You also can’t set multiple alarms to different colors. You have to choose one sunrise light and that’s all you get for multiple alarms. So if you wanted to have the lights change to a nice sunrise color in the morning and then a daylight at noon, too bad. Can’t do that. Loftie could have an incredible product if they would fire all of their current devs and relaunch the app under a more advanced UX Developer.
Ok. Nightlight is the best feature
After updates it doesn’t save my alarms and I have to check everyday to reset them. Looks cool overall. Had to remove it from my WiFi to update instead of just using the reset options every other day for a month. Reset does not push an update.
This app is useless, just use the clock
Not a product review, simply an app review. There isn’t much to it, but what’s there is poorly designed and/or implemented.
First, why is login entirely out of frame on the app onboarding/signup page when you probably have a sense that folks will need to log out and log back in eventually, say on updates or when resyncing after a move?
To which point, it’s only my first morning with Loftie and already I’ve had to resync/restart the app/clock twice because of poor app UX. Alarms go missing between sessions, so an alarm I think is set actually… is?… isn’t? The app doesn’t take any measures to inform you how to ensure that an alarm is set, say when you’re naively placing all your faith in it during initial setup. I think that is a bit overconfident given its performance so far.
After “missing” my very first alarm, reading troubleshooting pages, going through my second resync/start, and working through setup with the clock and app in tandem, I noticed that setting and enabling a second alarm via app (non-overlapping; Alarm1 was M-F, Alarm2 for Sa + Su) disabled the first app-created alarm on the clock. Disabling Alarm2 in-app reenabled Alarm1 on the clock. I still had to verify with the clock that both alarms were enabled after reenabling Alarm2 in-app. Alas, when I rebooted the app, both alarms were missing entirely.
I don’t think I’ll be placing much faith at all in the app and, were there any appeal in it otherwise, I’m not very inclined to go for any subscription service that requires regular interface with the app. The clock is cool so far though.
Terrible app for a pretty good clock
This used to work okay for me—not great, certainly not good enough for a clock that costs as much as it does, but okay. Lately the app often tells me I’m not connected to the internet (when I am) and now it keeps forgetting all of the alarms I’ve created. Every time I open the app, there are no alarms set up.
For an app with a pretty thin feature set, it’s super frustrating to discover that it can’t do the most basic functionality. Wouldn’t recommend the Loftie to others, as much as I want to like it.
App doesn’t work
My first time reviewing an app, because this one has wasted money on a clock that can’t work right without it.
I have tried reinstalling the app, and still cannot get it to even save alarms, or settings of alarm sounds.
Don’t buy this product. It’s a great idea, the clock itself is great, but the app required to make it function is completely worthless.
A great product, a poor app, pursuit of nonsense
The Loftie clock fundamentally is great hardware with a great feature set. At its highest ideal, it should take the home device market by storm, particularly as people become more attuned to sleep hygiene. The device itself is an easy four stars with a clear path to five should its interaction with the app and general connectedness be a better experience.
The problem is the software and the app do not behave as though they are living to their highest ideal. The way the app and the clock software interact, you would think you were fighting with iTunes in 2007 trying to sync music from your Windows laptop.
I’ve had several app-clock interaction problems in my 3 month ownership. I’ll detail a few.
First, my alarm tones have been flat wrong. In other words, I would wake up to different sounds than what I had selected. Troubleshooting this for an evening was mystifying as I could get the alarm clock to sound nearly every random tone except the one I had selected.
I still have an issue with the app where the alarms I set are erased every day, so I have to reset them.
Often you will get some sort of “cannot connect to clock” error when attempting to set an alarm.
Hilariously, the restart button in the clock is misspelled “Retart” — been that way for weeks through at least two software updates. How has no one seen such a stupid problem?
Speaking of updates, did I mention you get prompted for a software update on the clock every couple weeks? That’s not a typo. Every couple weeks. Being a backseat developer is reductive, so I’ll just say I wonder if the good folks at Loftie could pursue any enlightening conversation by asking themselves why their product requires 5x more manually-initiated updates than any other IoT-ish device in the household.
As I said, great fundamentals and poor execution on some critical user experience points. A little curious what their pursuit is with the general connectedness ecosystem of the clock as its perception is that it’s an afterthought.
The clock itself is like a luxury car. Using the app with it is like stepping into the driver’s seat only to find out you’re sitting on a folding chair.
I hope it improves!
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