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I found Moovs to be way overpriced and money-hungry. They recently increased their standard plan price from $99 to $129, unless you pay annually. The pro version costs $179, or $149 if you pay annually. Additionally, they take 5% of every ride, which they didn't disclose when I first signed up. They have structured their pricing to maximize their profits at the expense of their customers. They also limit the number of rides you can get. For instance, the $129 plan only allows 150 rides per month, while the pro version offers 250 rides per month instead of being unlimited. On top of that, there's a $299 down payment. While the service is good and does get the job done temporarily, it is not worth the cost. Overall, you'll end up spending so much money with this company from all the transactions that you might as well develop your own app after paying all these fees. The standard plan is $129 a month with a $299 down payment, the pro plan is $179 with a $299 down payment, and they take 5% of every sale. Additionally, if you use instant pay, they charge another fee.