EXAMPLE USAGE: I found a point of interest on Google Maps or Yelp. I share it via the "OPEN LOCATION..." action. Then I choose e.g. 'TomTom', because this might be my favorite app for car navigation. Or I could choose 'UBER' to order a ride. Or maybe 'Outdooractive' to hike to this location. Et cetera, etc...
Everyone should be able to find good use of combining his/her existing apps with each other in new ways.