PausePlay

Singapore's innovative gerontology start-up, Surety, is revolutionizing aging and perimenopause support with our holistic solutions. Through our integrated platform, we address the unmet need of helping mature individuals bridge knowledge about ageing. Our flagship initiative, #MenoMatters aims to help maturing women manage perimenopausal symptoms, access expert advice, and discover tailored products and services, all while facilitating learning, and meaningful connections for these individuals in Asia. With PausePlay, our new pre-diagnostic tool, Surety aims to empower all women to confidently navigate this journey by reducing barriers to treatment through AI-powered recommendations, ultimately leading them to embrace life's golden years.