You’re essentially paying to be advertised to constantly.
Many years ago The nudge was a way to genuinely be on the pulse of london from people in the know. It’s now thinly veiled PR for bars, restaurants etc who pay the nudge to be on their mailing list with hardly any (real) quality control. It’s not a true recommendation engine - lots of the very best established and new restaurants in london are missing off its list. Yes, there are some “50% off” offers for members, but they’re hard to get and usually just for soft launches where kinks are still being worked out in service and food. I’ve been using the service for many years but have decided to cancel my membership