BassForce: Fishing Lure Guide

Straight from the world’s greatest bass fishing minds to your phone, BassForce® puts the expertise of the greatest bass anglers of all time right at your fingertips. Whether you’re a beginner or a seasoned tournament veteran, BassForce® will help you elevate your skill to the next level!
Meet the BassForce®, top anglers from Major League Fishing (MLF) and Bassmaster (B.A.S.S.): Jason Christie, Edwin Evers, Alton Jones, Aaron Martens, Brandon Palaniuk, Skeet Reese, Gerald Swindle, Kevin VanDam, and Jacob Wheeler. These expert angler minds have made a living breaking down different bodies of water under every imaginable set of conditions to learn which lures to throw to catch fish and win tournaments at the highest level.

Our pros have collectively amassed over 200 years of bass fishing experience. The BassForce® app takes their experience and creates one all-encompassing place all about bass fishing to provide anglers of all skill levels with specific lure/bait recommendations - lure names, brand, size, weight and color - based on real world location, water conditions, weather conditions and fish conditions.
Real time on-the-water conditions always dictate which fishing techniques succeed and fail, and those conditions are constantly changing. A cold front came through – no problem, rain is moving in – we’ve got you covered, the water is getting muddy – we’ve seen that before.
How it Works:
- Enter Your Conditions. Import your weather conditions (sky, wind speed, barometer, air temp, moon phase), water conditions (clarity, temperature, lake level, level fluctuation, flowing / no flow), and fish conditions (fish stage, cover type, fishing pressure).
- Get Picks.* Based on access, receive Free Picks (each pro’s top 2 lure recommendations), *Premium Picks (each pro’s top 5 lure recommendations) and/or *Matched Picks (different pros have different strategies, see where their views overlap).

Other Key Features:
- Create your own strategy by selecting the lures you want to try, and the order you want to try them in. Save recommendations and organize your plan of attack.
- Shopping List. Save lure recommendations to your Shopping List so you can easily access them the next time you’re shopping for tackle.
- Presets. Have a favorite fishing spot? Input conditions once and save them for easy access later. Just update the weather conditions and go.
- Video Tips. Our instructional videos from the pros will help you make every cast count. Many lures require a specific retrieve or cadence to entice big bass, and our pros reveal their secrets to you.
Lure picks are highly accurate and come directly from the pros. Each BassForce® pro spends countless hours putting their personal bass fishing know-how into the BassForce® app to account for any possible scenario.
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*Features require a subscription.
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