Rethink powerups and upgrades
This is one of those games where you go on an endless run to collect as many coins as possible while travelling as far as you can, not unlike Jetpack Joyride. However there are no direct goals to achieve that will give you special benefits except a checklist to fill up in Game Centre. So I directed my game to get as many coins as possible to try out the various upgrades and power ups but was sorely disappointed because the pricing (in terms of coins) did not quite commensurate with the value of the power up. Many one-use powerups were utterly useless (like the rainbow trail) and hardly appealing visually anyway. Leveling up also didn't confer any benefits except to be able to buy more useless upgrades, and when you cross the level 20 threshold you dont feel like playing anymore cos there is no more value-add May I suggest 1. Add goals that will allow players to earn more coins so every run has an objective and become less boring 2. Rethink your coin pricing of the powerups, and add more exciting upgrades 3. Make leveling up more meaningful