Hit or miss if it works
It sometimes works, but often enough it either just opens Apple Maps with a search results screen instead of the actual location, or worse, sends you to a completely different place. I only learned that it doesn’t use coordinates when reading the FAQ on the app itself. So who knows how it determines the location. As an example, I’m currently in Hong Kong for work. One Google Maps link for a local restaurant opened in Apple Maps to a Car Park in Japan?!? And another one opened to a search results page with a few options and non of them were the right place. My guess is that it only works if the location exists exactly the same in both Google Maps and Apple Maps.