Its very boring & unfair.
First and foremost, the rewards are horrendous and unfair. While I understand you want to make a profit, what profit is there to make when there are better malls that provide better rewards for purchases made? How can you expect us to spend $1000 and get a $10 gift card in return while we cant even redeem a simple $10 e nex gift card after spending a $100? Moreover to add on to this, there isn’t any big events or rarely events that we can do to get free gift cards or get bonuses or free items. As a shopper, would you not feel that this is a ridiculous system? I think whatever the reason is you should atleast make the rewards more reasonable as well as the app itself. Give some events, make it fun. It doesn’t have to be a big event or anything but just something small and simple. Do this and i can guarantee you that more people will come and you will get a bigger profit than whatever you’re getting now.