Lack of digital ID checks which were promised as standard.
I attended the mega launch of Simply Nikah and I really enjoyed it. There was mention of mandatory ID checks. However, this still has not been implemented. I wouldn’t trust any matrimonial site that doesn’t have mandatory ID checks., regardless who endorses the brand. Other brands offer voluntary Yoti ID checks (we know who that is) but this simply doesn’t go far enough to protect our brothers and sisters. Some friends recently came across a new organisation, Muslim Marriage Services, which is a certified social enterprise, featuring a nominal social impact fee and Yoti ID checks as standard with enhanced Guardian monitoring. In addition, they have a free Big 5 personality quiz for compatibility insights. Yoti even featured them in a case study earlier this year which was very informative. Whilst the site doesn’t yet have an app, the platform logo and branding are unique. Muslim matrimonial brands should join forces to make online matrimony fun and secure.