Knowledge is Power
As someone who loves to know all of the juicy intimate details of someone’s personal life, this gives me all of that and more. What makes SWIS so fun and interesting to me, is that it allows for a bigger conversation to be had. It shows you trends of searches, someone’s thought process(es) throughout a search journey, and it shows raw thoughts of a persons mind. Which in turn, allows you to give & get input on REAL things that you or someone else are curious/interested in. It’s also a great way to learn new things that you may have not otherwise thought of before. I think people are craving more openness and are sick of the curated “perfect life” IG posts and SWIS gives you just that… raw and real thoughts of life! Not to mention, the added laughs of something you thought only you were going through only to come to find out your neighbor is having the same IBS symptoms you are. 😂 SWIS is a way to bring us closer together through unfiltered knowledge and that is exciting!