Varsity Central

At Varsity Brands, our mission is to elevate the student experience by combining the power of sport, spirit, and achievement through our three interconnected businesses: BSN SPORTS, Varsity Spirit, and Herff Jones. Together, we foster individual, school, and community pride by offering customizable products and programs to a wide range of educational institutions, including elementary and middle schools, high schools, and colleges and universities. Additionally, we extend our services to club, select, professional, and collegiate sports teams, ensuring that our impact is felt at every level of athletic engagement.

Varsity Central provides a modern, digital communications experience connecting our team members, prospective employees, partners, and other interested parties to the latest Varsity Brands news and information. With push notifications, you can stay in the know on important updates. Varsity Central users can also:
• Stay up to date with the latest news, information, and resources
• Learn more about career opportunities and our commitment to fostering a vibrant and inclusive culture
• Support our commitment to our philanthropic partner, St. Jude Children's Research Hospital