Anastasia Beverly Hills

Be your own makeup artist
Master your brows, eyes, cheeks, lips & looks in minutes with the Anastasia Beverly Hills app.
Now serving full face! More than a virtual try-on, now you can customize ABHs new make-up collections to your distinct features using Anastasia’s Golden Proportion Method. Rather than simply showing you how different shades look on you one at a time, The ABH experience gives you 7 layers from foundation all the way to your brows! We’re upleveling your experience by creating your own personal augmented reality based on your unique facial shape and bone structure so you can achieve your personalized “beauty balance.” Looking for a natural look? Toggle layers on and off and select the intensity that works for you. Looking for a full beat? Build an entire face with every new product ABH has to offer. Our patented technique divides your face into 3 zones, then measures their harmony to determine which areas are stronger or more petite than others. Did you know that your brain is naturally wired to see harmony and balance as beauty so when your 3 zones look balanced, you look your most beautiful? It really is as easy — and gorgeous — as one, two, three... zones.
You can:
Take inspo from our look library.
Analyze your face to get a custom recommendation
Get personalized tips to perfect your look
Shape & style for brows you’re born to have
Discover steps & products just for you
Beauty pioneer, creative visionary and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and the driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the global beauty industry. She has been featured in The New York Times, The Guardian, People, Vanity Fair, Vogue, Elle, and Allure, among numerous other publications, and has appeared on such television shows as The Doctor Oz Show, The Oprah Winfrey Show, and America’s Next Top Model.

Each product launch is inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion, and Anastasia’s patented Golden Ratio® method remains at the heart of Anastasia Beverly Hills, whose clients have included the Kardashians, JLo, Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham, and Michelle Obama, as well as top influencers and makeup artists around the world.
ABH products are available at anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH is committed to cruelty-free product formulation, testing, and development.