How to lose subscribers
I have subscribed to the bee for decades with both delivery and the app. Eventually I went to just the app as rates kept rising. With their latest update on the app it became a nightmare to navigate while they bragged how great it was. And it used to be. But now, when you open the app it opens to the last day you read it with no way to go to the current day. For that you have to type Fresno Bee in the address bar. Thus the app is useless. And they’ve increased the price and the content is coming from other news suppliers, and there are fewer local stories. Why bother? Don’t. I’m going to cancel my subscription and just stop reading it after having read it every day for 67 years.