Latitude: Community Banking

Latitude was launched with the idea that banking should be thought of in a new way… Not simply as a means to an end, but as a tool that empowers our members as well as their communities. As a result, we combine the local focus and impact of community banking, with cutting-edge technologies and distinct experiences, to deliver our members a digital banking platform like no other.
Latitude is also unique in that its members are treated like owners, not just customers. Thus, members have the rare opportunity to: (i) financially benefit from increases to our equity value; (ii) dictate who is on our platform via their power to invite; and (iii) take actions to positively impact their community. Being part of Latitude is a responsibility as much as it is a reward.