Wer keinem Trend folgt, kann nicht aus der Mode geraten. Seit jeher berichtet Mate, was Männer interessiert und nicht was andere ihnen diktieren wollen.
Aufregende Reiseberichte und innovative Modestrecken werden nicht von zu viel Schwarz auf Weiß bestimmt – ausladende Fotos wollen entdeckt, Kunst auf Faltbögen unter die Lupe genommen werden. Und Mate will noch mehr als nur abbilden; Mate will illustrieren und so werden unsere Interviewpartner von jungen Künstlern porträtiert.
Mate will Erlebnis sein – nicht nur für`s Auge – Papierwechsel innerhalb des Magazins machen das Lesen auch zur haptischen Sensation.
Nach dem Motto „Keine Macht dem Mainstream“ hat sich Mate einem redaktionellem Konzept verschrieben, dass fernab von Boulevardmedien und den großen Zeitungen berichtet. Wir finden sie; die Geschichten vom Hinterhofdesigner, der in seiner Heimat völlig unbekannt und in New York ein Star ist. Wir kennen sie; die skurrilen Persönlichkeiten, die auch mal unangenehme Antworten geben. Wir zeigen sie; die Models, die ein hübsches Gesicht UND Charakter haben.
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