Kicked off platform for being ‘super niche’
I am a parenting/ family influencer voted in the Courier Mail’s top influencers for 2022. I was using #gifted from the start of its inception and getting regular collaborations. I have been a content creator and influencer for 8 years now, with high engagement (around 3-4%) and only ever receive great feedback. However, about 6 months ago, my account with over 20k followers was randomly disconnected from Gifted and I was kicked off the platform mid collaborations!! When I enquired with their support as to why I could no longer use Gifted for collaborations, the only explanation I received was my account is ‘super niche’ and they don’t have any brands suitable. I explained that I have been regularly working successfully with their brands and my IG account is for families/parenting which is a huge market, definitely not ‘super niche’. However I have received no reply from their support. I needed to contact the brands directly to explain what #Gifted has done and explain that it wasn’t my fault as I am a professional content creator and this would have damaged my reputation. Very bizarre business model and I can see reading through the other one star reviews that this has happened to many other content creators. What is going on #Gifted?!?!