The signup process should be used as an example of how to annoy and frustrate users. Overly complex password requirements, field validation several pages in, cryptic error messages. I tried for nearly 15 minutes to navigate the process and gave up. A few tips: 1) offer social signin / signup so you can do away with that horrendous password process 2) put all fields that need to be validated on one page 3) there are actually places outside of the USA and Samoa (e.g. Australia) - perhaps add ‘other’ to your dropdown list if you are not going to use a standard library of locations. 4) get a real human to test usability Would have been happy to offer more feedback but thats as far as i got