Completely missed the point!
Apple iOS has NFC with a protocol for travel passes. All busses in Israel have NFC receivers. You are a company of travel passes with time and money to combine these technologies. So, logically…. You develop an app that you can download on your phone, then use your nfc to connect to your old outdated plastic travel pass, then pay for more money through a different protocol on the phone, then reconnect your phone back to the old plastic travel pass through the nfc on the phone, so that you can then finally use the old nfc plastic travel pass on the nfc receiver in the bus to register your ride… Genius… :(