Upfit makes healthy eating easy. The 100% tailored weight loss, muscle building and clean eating plans that adapt to your goals, lifestyle and food preferences to help you improve your nutritional balance.

Low-carb, vegan, high protein, paleo, interval fasting... Eating healthily can sometimes be quite complicated. Is there really a healthy diet option? How can I achieve my personal nutritional goals without starving myself and avoid the yo-yo effect? What and how much should I eat to lose weight or build muscle?

Enjoy eating again and let Upfit do the hard work for you. Learn how small habits can help you shape a healthy lifestyle and join thousands of successful Upfitters worldwide. Qualified nutritionists, world champions, Olympians and fitness studios use Upfit’s science based anti-diet approach to achieve their nutritional goals and you can too.

PERSONALIZED – Tailored nutrition coaching
Compromising and giving up your favourite foods can quickly demotivate anyone. We take tailored nutrition coaching for weight loss and muscle building to a whole new level and protect your favourite food preferences. With your Upfit Meal Planner, your nutritional needs are always tailored to your goals, daily routine and preferences, right down to the micro and macronutrients. Even unpopular foods such as beetroot, celery or hard cheese won't get in the way of your meal plan and can be easily excluded. Don't change yourself for a healthy diet, make it as unique as you are!

EASY – Say goodbye to calorie counting
Do you not have the time or the energy to think about your nutrition every day? Do you not want to come home from your busy day and not know what and how much you should eat to achieve your goals? Let Upfit plan your daily nutrition routine for you and achieve your personal nutrition goals without starving yourself, cutting out foods or falling into the trap of yo-yoing.

DIVERSE – 10,000 recipes at your fingertips
Eating is fun and even a meal plan to lose weight or build muscle can be fun, motivating and tasty. With Upfit, you get to stay flexible and get a variety of delicious, under 15-minute alternative recipes to meet your nutritional goals at every meal. Save your favourite recipes and create your own cookbook for easy access.

EFFICIENT – Save time & hassle
Are you busy and lack time it takes to look after your nutritional needs the way you want to? We understand this and create a 100% customized nutrition plan that works for you. Upfit creates shopping lists from your favourite supermarkets (coming soon), recipes that match your goals and tastes, and calculates optimal calories. You can also use the smart pre-cooking feature to minimise your cooking time and still have something tasty and healthy pre-cooked for lunch instead of the usual unhealthy lunch options. Proper meal prep is the key to losing weight and building muscle.

FIT FOR EVERYDAY LIFE – Meal plans for the whole family
You can easily involve your partner or family in your new eating routine and avoid the hassle of cooking multiple meals. Tell us about your daily routine, when and how often you like to eat and cook and we'll create the right meal plan for you to lose weight, build muscle or help you achieve a balanced diet that suits you and your family.

TOP 3 UPFIT NUTRITION COACHING FUNCTIONS
• Alternative recipes: 200+ calorie appropriate dishes per meal category
• Meal prep (adding portions): For people who need a quick lunch or dinner or for people who like to save time for other things
• Shopping lists: Transparent recipe prices from your favourite stores (coming soon)

You have the choice of three plan lengths: 3 months, 12 months or 24 months, all of which only require a one-time payment. Upfit is not a subscription service and will not automatically renew.