Invest for your future with the range of Dodl accounts: investment ISA, investment lifetime ISA, pension or general investment account.

Invest with ease

Dodl by name, Dodl by nature! Easy, no-nonsense investing means:

> Straightforward - sign up and get started in less than 5 minutes.
> Jargon-free - you won’t find complicated terms or confusing acronyms here.
> Low-cost - annual charge of just 0.15% (min. £1 per month) per account.

Invest with confidence
Brought to you by AJ Bell - one of the UK’s largest investment platforms, trusted by over 491,000 people.
AJ Bell is authorised and regulated by the Financial Conduct Authority and the Financial Services Compensation Scheme covers your cash and eligible investments up to £85,000.
And if you ever need a little help, Team Dodl are just a message away in the app.

Invest your way
It’s your investing journey so you call the shots - Dodl doesn’t give advice, just clear info.

Open your account(s)

> Investment ISA
Start investing the smart way with a Dodl investment ISA (also known as a stocks and shares ISA). Save up to £20,000 a year and invest it your way. Your investments can grow tax-free and any cash you haven’t invested will earn interest.

> Investment lifetime ISA
Want to invest for your first home or retirement? It’s easier than you think! Add up to £4,000 to a Dodl investment lifetime ISA each year, and the government will top that up by 25%! (Government withdrawal charge may apply.) Once again, your cash earns interest while you decide where to invest it.


> Pension
Plan ahead and take control of your pension savings. With a Dodl pension, investing towards your retirement goals really is a doddle.

> General investment account
Simple and without limits. Not looking for an ISA or a pension but still want to invest? The Dodl general investment account (GIA) is as easy as it gets.

Tax, ISA, lifetime ISA and pension rules all apply.

Transfer an account
Already got an investment ISA, lifetime ISA or pension with another provider? Transfer it for low-cost, no-nonsense investing and make it a Dodl!
Transferring to Dodl is free and easy, but before you do, make sure you won’t lose out on any guarantees or benefits with your current provider by moving.

Access a straightforward range of investments

> AJ Bell funds
Ready-made investment portfolios, built and balanced by the experts to make investing as ‘hands-off’ as possible.

> Themed investments
Invest in themes you believe in, from specific industries and countries to responsible investments.

> Shares
Own a portion of a big-name brand by investing directly in a company from the UK or US!
Investments will have their own charges to buy and/or hold them, these aren’t included in the Dodl account charge.

Invest with knowledge
If you’re new to investing, you’re in the right place. Learn as you go and build your investing knowledge with helpful guides and handy articles in the learn tab.

Ready to get started? Here’s the plan

1. Sign up (it’s free)
It’s free, super easy and did we mention it’s free?

2. Open an account & add cash
Choose an investment ISA, lifetime ISA, pension or general investment account – or one of each if you’re eligible (check before you apply). Then get started straight away with as little as £25 per month, or you can transfer an account to Dodl for free.

3. Start investing!
Invest in anything from the streamlined range of funds, themes and shares.

Take the first step by downloading the Dodl app today!


Just remember, your investments can go up and down in value, so you could get back less than you put in.
Dodl is part of AJ Bell. AJ Bell Management Limited (company number 03948391), AJ Bell Securities Limited (company number 02723420) and AJ Bell Asset Management Limited
(company number 09742568) are authorised and regulated by the Financial Conduct Authority.